Alt-tech is a collection of
social networking service
A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interest ...
s and
Internet service provider
An Internet service provider (ISP) is an organization that provides a myriad of services related to accessing, using, managing, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, no ...
s popular among the
alt-right
The alt-right (abbreviated from alternative right) is a Far-right politics, far-right, White nationalism, white nationalist movement. A largely Internet activism, online phenomenon, the alt-right originated in the United States during the late ...
,
far-right, and others who espouse
extremism or
fringe theories, typically because they employ looser
content moderation than mainstream platforms.
freely available version
The term "alt-tech" is a
portmanteau
In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together. of "alt-right" and "
Big Tech". Starting around 2015, some prominent
conservatives and their supporters began to use alt-tech platforms because they had been
banned from other social media platforms.
Alt-tech platforms describe themselves as protectors of
free speech and
individual liberty, which researchers and journalists have alleged may be a
dog whistle for
antisemitism
Antisemitism or Jew-hatred is hostility to, prejudice towards, or discrimination against Jews. A person who harbours it is called an antisemite. Whether antisemitism is considered a form of racism depends on the school of thought. Antisemi ...
and
terrorism
Terrorism, in its broadest sense, is the use of violence against non-combatants to achieve political or ideological aims. The term is used in this regard primarily to refer to intentional violence during peacetime or in the context of war aga ...
.
History
Alt-tech websites were first described in the 2010s. They became popular leading up to the early 2020s due to
deplatforming, banning (including
shadow banning
Shadow banning, also known as stealth banning, hell banning, ghost banning, and comment ghosting, is the practice of blocking or partially blocking a user or the user's content from some areas of an online community in such a way that the ban is ...
), and other restrictions imposed on extremists by
Big Tech companies. Some
right-wing
Right-wing politics is the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position based on natural law, economics, authority, property ...
groups claim that these companies censor their views.
After the
Unite the Right rally
The Unite the Right rally was a White supremacy#United States, white supremacist rally that took place in Charlottesville, Virginia, from August 11 to 12, 2017. Marchers included members of the alt-right, neo-Confederates, neo-fascists, whi ...
in August 2017, technology companies such as
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
,
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
, and
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
were criticized for deplatforming
white supremacists.
Hope not Hate researcher Joe Mulhall identified the deplatforming of
Britain First in 2018, and
Tommy Robinson
Stephen Christopher Yaxley-Lennon (' Yaxley; born 27 November 1982), better known as Tommy Robinson, is a British anti-Islam sentiment, anti-Islam campaigner and one of the UK's most prominent far-right activists.
Robinson has been active in ...
in 2019, as two major events that spurred British social media users to join alternative platforms.
Ethan Zuckerman and Chand Rajendra-Nicolucci further referenced the August 2018 deplatforming of conspiracy theorist
Alex Jones
Alexander Emerick Jones (born February 11, 1974) is an American Far-right politics, far-right radio host, radio show host and prominent conspiracy theorist. He hosts ''The Alex Jones Show'' from Austin, Texas. ''The Alex Jones Show'' is the lo ...
as a pivotal moment.
In October 2018, alt-tech platform
Gab received extensive public scrutiny following the
Pittsburgh synagogue shooting, after it was found that the sole suspect of the attack, Robert Gregory Bowers, had posted a message on Gab before the shooting, indicating an immediate intent to cause harm.
Bowers had a history of making extreme,
antisemitic postings on the site.
After the shooting, Gab briefly went offline when it was dropped by its hosting provider and denied service by several payment processors.
The popularity of alt-tech platforms surged in January 2021, when United States president
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
, and many of his prominent followers, were suspended from Twitter and other platforms.
Parler, a website with a large proportion of Trump supporters among its userbase, was taken offline when
Amazon Web Services
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...
suspended its hosting several days after the
January 6 storming of the United States Capitol.
It was restarted with a new host on February 15, 2021.
In July 2021, an example of alt-tech hardware was announced as the "
Freedom Phone"a
smartphone
A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
that promoted privacy-oriented features and an "uncensorable" app store. It was found that the device was merely a
white-label version of a Chinese smartphone produced by
Umidigi, with a modified
Android firmware
In computing
Computing is any goal-oriented activity requiring, benefiting from, or creating computer, computing machinery. It includes the study and experimentation of algorithmic processes, and the development of both computer hardware, h ...
pre-loaded with apps popular among the target audience, and a rebranded version of an
open source
Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use and view the source code, design documents, or content of the product. The open source model is a decentrali ...
client for
Google Play Store (rather than the independent app store implied in its promotional materials).
By 2022, ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' and ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' described a crowded marketplace of alt-tech platforms.
''The Times'' noted that alt-tech platforms claiming censorship by Twitter – such as
Gettr, Parler, and Rumble – have mostly advertised themselves on Twitter.
In February 2022, Trump launched a Twitter alternative,
Truth Social, after establishing a messaging platform outside of Twitter,
such as a now discontinued Trump blog. During development, Truth Social did not at first acknowledge using
Mastodon
A mastodon, from Ancient Greek μαστός (''mastós''), meaning "breast", and ὀδούς (''odoús'') "tooth", is a member of the genus ''Mammut'' (German for 'mammoth'), which was endemic to North America and lived from the late Miocene to ...
's open source code, and was given an ultimatum by Mastodon,
quietly admitting to the use of Mastodon code later on.
Truth Social's launch was accompanied by substantial technical difficulties.
The platform's terms of service include an incongruous clause that users may not "disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site."
According to a report from consumer rights group
Public Citizen, alt tech platforms with a supposed focus on free speech include the censorship of some liberal and conservative viewpoints, as well as the routine
content moderation on other platforms, creating an "
echo chamber". Based on the report, Truth Social was found to
shadowban users that disagree with the site's narrative as well as a swathe of other content including some conservative content. "Truth Social" has banned content mentioning liberal views on
abortion
Abortion is the early termination of a pregnancy by removal or expulsion of an embryo or fetus. Abortions that occur without intervention are known as miscarriages or "spontaneous abortions", and occur in roughly 30–40% of all pregnan ...
and the
Congressional hearings on the January 6th Capitol attack.
Research
Deen Freelon and colleagues, publishing in
''Science'' in September 2020, wrote that some alt-tech websites are specifically dedicated to serving
right-wing
Right-wing politics is the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position based on natural law, economics, authority, property ...
communities, naming
4chan (founded in 2003),
8chan (2013),
Gab (2016),
BitChute (2017) and
Parler (2018) as examples. They noted that others were more ideologically neutral, such as
Discord and
Telegram
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas pi ...
.
Discord and Telegram have been used by
QAnon conspiracy theorists to promote
terrorism
Terrorism, in its broadest sense, is the use of violence against non-combatants to achieve political or ideological aims. The term is used in this regard primarily to refer to intentional violence during peacetime or in the context of war aga ...
, which contributed to the
January 6th attack.
Discord later worked to remove right-wing
extremists from its userbase, and became a more mainstream platform. Joe Mulhall, a senior researcher for the UK
anti-racism
Anti-racism encompasses a range of ideas and political actions which are meant to counter racial prejudice, systemic racism, and the oppression of specific racial groups. Anti-racism is usually structured around conscious efforts and deliberate ...
organization
Hope not Hate, also distinguishes groups of alt-tech platforms: he says that some of them, such as DLive and Telegram, are "co-opted platforms" which have become widely popular among the far-right because of their minimal moderation; others including BitChute, Gab, and Parler are "bespoke platforms" which were created by people who themselves have "far-right leanings".
Ethan Zuckerman and Chand Rajendra-Nicolucci, in contrast, described alt-tech services in explicitly political terms in a 2021 article for the
Knight First Amendment Institute at
Columbia University
Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
:
Researchers have also found that alt-tech platforms can also be used by far-right extremists for mobilization and recruitment purposes, which is more dangerous than just spreading their viewpoints.
Austrian researcher
Julia Ebner has described alt-tech platforms as "ultra-libertarian".
Platforms
List of alt-tech platforms
See also
*
Big Tech
*
Deplatforming
*
Freedom of speech
Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The rights, right to freedom of expression has been r ...
*
Platform economy
*
Surveillance capitalism
*
Technology and society
Technology, society and life or technology and culture refers to the inter-dependency, co-dependence, co-influence, and co-production (society), co-production of technology and society upon one another. Evidence for this synergy has been found s ...
References
{{Authority control
2010s in Internet culture
2020s in Internet culture
Political extremism
Technology in society