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The alt-lite, also known as the alt-light and the new right, is a loosely defined
right-wing Right-wing politics is the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position based on natural law, economics, authority, property ...
political movement A political movement is a collective attempt by a group of people to change government policy or social values. Political movements are usually in opposition to an element of the status quo, and are often associated with a certain ideology. Some t ...
whose members regard themselves as separate from both mainstream
conservatism Conservatism is a Philosophy of culture, cultural, Social philosophy, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, Convention (norm), customs, and Value (ethics and social science ...
and the far-right, white nationalist
alt-right The alt-right (abbreviated from alternative right) is a Far-right politics, far-right, White nationalism, white nationalist movement. A largely Internet activism, online phenomenon, the alt-right originated in the United States during the late ...
. The concept is primarily associated with the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, where it emerged in 2017. The term remained in vogue during the Trump administration, as observers assessed all sources for
right-wing populism Right-wing populism, also called national populism and right populism, is a political ideology that combines right-wing politics with populist rhetoric and themes. Its rhetoric employs anti- elitist sentiments, opposition to the Establis ...
. According to
extremism Extremism is "the quality or state of being extreme" or "the advocacy of extreme measures or views". The term is primarily used in a political or religious sense to refer to an ideology that is considered (by the speaker or by some implied sha ...
scholar George Hawley, ''alt-lite'' was coined by
white nationalists White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wav ...
as a
pejorative A pejorative word, phrase, slur, or derogatory term is a word or grammatical form expressing a negative or disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hosti ...
, in an attempt to exclude more moderate figures from the alt-right. The term ''alt-right'' had previously included "anyone that fell on the right of the political spectrum but had major problems with the conservative movement", including populists and
libertarians Libertarianism (from ; or from ) is a political philosophy that holds freedom, personal sovereignty, and liberty as primary values. Many libertarians believe that the concept of freedom is in accord with the Non-Aggression Principle, according ...
. After the term ''alt-right'' was successfully reclaimed by white nationalists, previous adherents abandoned the term, and started calling themselves populists or civic nationalists.


History

The term ''alternative right'' was coined by
Paul Gottfried Paul Edward Gottfried (born November 21, 1941) is an American paleoconservative political philosopher, historian, and writer. He is a former Professor of Humanities at Elizabethtown College in Pennsylvania. He is editor-in-chief of the paleocon ...
, but was later adopted by Richard B. Spencer who sought to use it to promote white nationalist ideas across the political right in the United States. However, there remained differing views on the term; some understood it as an umbrella term for a broad range of rightists outside the
neoconservatism Neoconservatism (colloquially neocon) is a political movement which began in the United States during the 1960s among liberal hawks who became disenchanted with the increasingly pacifist Democratic Party along with the growing New Left and ...
then dominant in the U.S. conservative movement, including paleoconservatives,
libertarians Libertarianism (from ; or from ) is a political philosophy that holds freedom, personal sovereignty, and liberty as primary values. Many libertarians believe that the concept of freedom is in accord with the Non-Aggression Principle, according ...
, localists, and
right-wing populists Right-wing populism, also called national populism and right populism, is a political ideology that combines right-wing politics with populist rhetoric and themes. Its rhetoric employs anti- elitist sentiments, opposition to the Establishm ...
as well as white nationalists. By 2010, many of the non-white-nationalist rightists who used the term distanced themselves from it after it became increasingly apparent that Spencer intended the term as a banner of white nationalism. In 2016, as the term became popularised in U.S. public discourse, it again came to be used by many people who were not white nationalists but who saw it as a useful term to refer to rightists outside the mainstream conservative movement. Some have traced the recognition of the alt-lite—as a distinct entity from the alt-right—to what is seen as the consolidation of the alt-right as a white nationalist movement, while the alt-lite is more culturally nationalist. In a speech given to a meeting of white nationalists in November 2016, Richard B. Spencer (who is often credited with creating or popularizing the term ''alt-right'') quoted
Nazi propaganda Propaganda was a tool of the Nazi Party in Germany from its earliest days to the end of the regime in May 1945 at the end of World War II. As the party gained power, the scope and efficacy of its propaganda grew and permeated an increasing amou ...
and declared "Hail Trump, hail our people, hail victory!" while members of the audience responded to this by giving Hitler salutes. Subsequently, various figures who had been linked to the alt-right distanced themselves from Spencer's remarks, and suggested that two factions had emerged from the alt-right. This was the result of a rift within the wider alt-right movement, between those favoring white nationalism and more moderate forces. Some of the latter group adopted the term Third New Right" (as a follow-on to the earlier Second New Right) to describe themselves, with Mike Cernovich saying of the division that "the lines are drawn and the fracture is more or less complete". The term ''alt-lite'' is thought by the Anti-Defamation League (ADL) to have been created by members of the alt-right to distinguish themselves from right-wing groups and ideologies who support
white supremacy White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine ...
and
white nationalism White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a Race (human categorization), raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara ...
. According to the ADL, there is crossover and line-toeing between the alt-right and alt-lite groupings, making it difficult or impossible to tell which side of the theoretical line they belong on. This ambiguity contributes to the alt-right pipeline, in which supporters of the alt-lite become acclimated to the alt-right. Historian Joshua Tait argued that the alt-lite "found the most mainstream success. These figures in the alt-lite entered the mainstream by alternating between courting and rejecting the more explicitly racist elements of the alt-right, massively expanding the movement's reach and ultimately placing it inside the White House."


Etymology

The division between alt-right and alt-lite received further media attention in June 2017 when the two factions found themselves divided over the issue of Spencer's attendance at a Free Speech rally in Washington, D.C. Certain individuals protested Spencer's involvement by organizing a competing rally on the same day, with Spencer referring to such individuals as "alt-lite" and saying that "the movement needs a good purge". The
Unite the Right rally The Unite the Right rally was a White supremacy#United States, white supremacist rally that took place in Charlottesville, Virginia, from August 11 to 12, 2017. Marchers included members of the alt-right, neo-Confederates, neo-fascists, whi ...
in 2017 exacerbated tensions between the white nationalist alt-right, who supported and attended the rally, and the alt-lite, who did not and expressed disdain for it. ''
Breitbart News ''Breitbart News Network'' (; known commonly as ''Breitbart News'', ''Breitbart'', or ''Breitbart.com'') is an Radical right (United States), American far-rightMultiple sources: * * * * * * * * * * * * syndicated news, opinion, and commentar ...
'' distanced itself from the alt-right and criticized other media outlets that described them in such a manner, as did Milo Yiannopoulos, who insisted he had "nothing in common" with Spencer. Academic Angela Nagle described the alt-lite as "the youthful bridge between the alt-right and mainstream
Trumpism Trumpism, also referred to as the Make America Great Again (MAGA) movement, is the political movement and ideology behind U.S. president Donald Trump and his political base. It comprises ideologies such as right-wing populism, right-wing ...
". She was of the view that it was the alt-lite, and not the alt-right, which had successfully utilised the
Nouvelle Droite The ''Nouvelle Droite'' (, ), sometimes shortened to the initialism ND, is a far-right politics, far-right political movement which emerged in France during the late 1960s. The ''Nouvelle Droite'' is the origin of the wider European New Right ( ...
's ideas about promoting cultural change as a prerequisite for long-term political change. Nagle characterized Cernovich as a "major figure in the alt-lite milieu". She also characterized
Alex Jones Alexander Emerick Jones (born February 11, 1974) is an American Far-right politics, far-right radio host, radio show host and prominent conspiracy theorist. He hosts ''The Alex Jones Show'' from Austin, Texas. ''The Alex Jones Show'' is the lo ...
as being part of it.


Beliefs

People associated with the alt-lite have distanced themselves from the
ethnic nationalism Ethnic nationalism, also known as ethnonationalism, is a form of nationalism wherein the nation and nationality are defined in terms of ethnicity, with emphasis on an ethnocentric (and in some cases an ethnostate/ethnocratic) approach to variou ...
of the alt-right. As with the alt-right, the alt-lite commonly shows broad support for
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
,
cultural nationalism Cultural nationalism is a term used by scholars of nationalism to describe efforts among intellectuals to promote the formation of national communities through emphasis on a common culture. It is contrasted with "political" nationalism, which r ...
and
non-interventionism Non-interventionism or non-intervention is commonly understood as "a foreign policy of political or military non-involvement in foreign relations or in other countries' internal affairs". This is based on the grounds that a state should not inter ...
. Many in the alt-lite criticize or oppose
political correctness "Political correctness" (adjectivally "politically correct"; commonly abbreviated to P.C.) is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. ...
,
Islam Islam is an Abrahamic religions, Abrahamic monotheistic religion based on the Quran, and the teachings of Muhammad. Adherents of Islam are called Muslims, who are estimated to number Islam by country, 2 billion worldwide and are the world ...
,
feminism Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism holds the position that modern soci ...
(sometimes restricted to the fourth wave),
LGBT rights Rights affecting lesbian, Gay men, gay, Bisexuality, bisexual, transgender and queer (LGBTQ) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the Capital punishmen ...
,
welfare Welfare may refer to: Philosophy *Well-being (happiness, prosperity, or flourishing) of a person or group * Utility in utilitarianism * Value in value theory Economics * Utility, a general term for individual well-being in economics and decision ...
and
illegal immigration Illegal immigration is the migration of people into a country in violation of that country's immigration laws, or the continuous residence in a country without the legal right to do so. Illegal immigration tends to be financially upward, wi ...
. It has been described as a "
misogynistic Misogyny () is hatred of, contempt for, or prejudice against women or girls. It is a form of sexism that can keep women at a lower social status than men, thus maintaining the social roles of patriarchy. Misogyny has been widely practis ...
" and "
xenophobic Xenophobia (from (), 'strange, foreign, or alien', and (), 'fear') is the fear or dislike of anything that is perceived as being foreign or strange. It is an expression that is based on the perception that a conflict exists between an in-gr ...
" movement by the Anti-Defamation League. Alt-right figures have described ''
Breitbart News ''Breitbart News Network'' (; known commonly as ''Breitbart News'', ''Breitbart'', or ''Breitbart.com'') is an Radical right (United States), American far-rightMultiple sources: * * * * * * * * * * * * syndicated news, opinion, and commentar ...
'' and
Steve Bannon Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief strategist for the first seven months of president Donald Trump's first ...
as "alt-lite" for presenting a diluted form of alt-right ideas. ''
Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...
'' has referred to the alt-lite as "the alt-right's relatively mild-mannered sibling".


Proponents

The Anti-Defamation League has published a list of people whom it calls alt-lite, consisting of writer and
podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
host Brittany Pettibone, Maryland activist Colton Merwin, 2018 Senate Republican candidate from Virginia Corey Stewart,
Proud Boys The Proud Boys is an American far-right politics, far-right, Neo-fascism, neo-fascist militant organization that promotes and engages in political violence.Far-right: * * Fascist: * * * * * Men only: * * * Political violence and militancy: ...
and Vice founder
Gavin McInnes Gavin Miles McInnes (; born 17 July 1970) is a Canadian writer, podcaster, far-right commentator and founder of the Proud Boys. He is the host of '' Get Off My Lawn with Gavin McInnes'' on his website, Compound Censored. He co-founded ''Vic ...
, English
YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
Paul Joseph Watson, conspiracy theorist Jack Posobiec, right-wing activist Kyle Chapman, Proud Boys recruiter Kyle Prescott, conservative White House correspondent Lucian Wintrich, radio personality Mike Cernovich, and media provocateur Milo Yiannopoulos.


References


Footnotes


Bibliography

* * * * * {{Alt-right footer Alt-right Political neologisms 2010s neologisms Paleolibertarianism New Right (United States)