Alok Kumar Rai (born 20 January 1976) is a

professor Professor (commonly abbreviated as Prof.) is an Academy, academic rank at university, universities and other tertiary education, post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin ...

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

at the

Banaras Hindu University Banaras Hindu University (BHU), formerly Benares Hindu University, is a collegiate, central, and research university located in Varanasi, Uttar Pradesh, India, and founded in 1916. The university incorporated the Central Hindu College, ...

, India. Currently, he is the 40th

vice-chancellor A vice-chancellor (commonly called a VC) serves as the chief executive of a university in the United Kingdom, New Zealand, Australia, Nepal, India, Bangladesh, Malaysia, Nigeria, Pakistan, Sri Lanka, South Africa, Kenya, other Commonwealth of Nati ...

of the

University of Lucknow University of Lucknow (informally known as Lucknow University, and LU) is one of the oldest public state university based in Lucknow, Uttar Pradesh. LU's main campus is located at Badshah Bagh, University Road area of the city with a second ...

. He is one of the youngest Vice-chancellors of the University of Lucknow.

Education and career

Rai is a

B.Sc. A Bachelor of Science (BS, BSc, B.S., B.Sc., SB, or ScB; from the Latin ') is a bachelor's degree that is awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Scienc ...

graduate of

Allahabad University The University of Allahabad is a Central University located in Prayagraj, Uttar Pradesh. It was established on 23 September 1887 by an act of Parliament and is recognised as an Institute of National Importance (INI). It is the 4th oldest mode ...

MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

from the

, and PhD from VBS Purvanchal University. Alok Kumar Rai is a full-time professor of Institute of Management Studies, Banaras Hindu University. Currently, he is on appointment as the vice-chancellor of

. He has also held additional charge vice-chancellor of

Sampurnanand Sanskrit Vishwavidyalaya Sampurnanand Sanskrit Vishwavidyalaya (IAST: ; formerly Varanaseya Sanskrit Vishwavidyalaya and Government Sanskrit College, Varanasi) is an Indian university and institution of higher learning located in Varanasi, Uttar Pradesh. It is one of t ...

and Bhimrao Ambedkar University, Agra. On 30 December 2022, Rai was given a second term of three years as the vice-chancellor of Lucknow University. In February 2023, he was given the additional charge as the vice chancellor of APJ Abdul Kalam Technical University (AKTU), Lucknow.

Publications

Rai has published several famous textbooks, some of which are: * *

Research

Rai on GoogleScholar

References

{{DEFAULTSORT:Rai, Alok Kumar Living people 1976 births Academic staff of Banaras Hindu University People from Ghazipur Academic staff of the University of Lucknow University of Allahabad alumni Banaras Hindu University alumni