Alok Kumar Rai (born 20 January 1976) is a
professor
Professor (commonly abbreviated as Prof.) is an academic rank at universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who professes". Professor ...
of
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
at the
Banaras Hindu University
Banaras Hindu University (BHU) IAST: kāśī hindū viśvavidyālaya IPA: /kaːʃiː hɪnd̪uː ʋɪʃwəʋid̪jaːləj/), is a collegiate, central, and research university located in Varanasi, Uttar Pradesh, India, and founded in 191 ...
, India. Currently, he is the 41st
vice-chancellor
A chancellor is a leader of a college or university, usually either the executive or ceremonial head of the university or of a university campus within a university system.
In most Commonwealth and former Commonwealth nations, the chancellor is ...
of
University of Lucknow
The University of Lucknow (informally known as Lucknow University, and LU) is a public state university based in Lucknow, Uttar Pradesh. Founded in 1920, the University of Lucknow is one of the oldest government owned institutions of higher ...
. He is one of the youngest vice-chancellors of Lucknow University.
Education & career
Rai is a
B.Sc.
A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years.
The first university to admit a student to the degree of Bachelor of Science was the University of ...
graduate of
Allahabad University
, mottoeng = "As Many Branches So Many Trees"
, established =
, type = Public
, chancellor = Ashish Chauhan
, vice_chancellor = Sangita Srivastava
, head_label ...
,
MBA
A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accoun ...
from the
Banaras Hindu University
Banaras Hindu University (BHU) IAST: kāśī hindū viśvavidyālaya IPA: /kaːʃiː hɪnd̪uː ʋɪʃwəʋid̪jaːləj/), is a collegiate, central, and research university located in Varanasi, Uttar Pradesh, India, and founded in 191 ...
, and PhD from
VBS Purvanchal University.
Alok Kumar Rai is a full-time professor of
. Currently, he is on appointment as the vice-chancellor of
University of Lucknow
The University of Lucknow (informally known as Lucknow University, and LU) is a public state university based in Lucknow, Uttar Pradesh. Founded in 1920, the University of Lucknow is one of the oldest government owned institutions of higher ...
. He has also held additional charge vice-chancellor of
Sampurnanand Sanskrit Vishwavidyalaya
Sampurnanand Sanskrit Vishwavidyalaya ( IAST: ; formerly Varanaseya Sanskrit Vishwavidyalaya and Government Sanskrit College, Varanasi) is an Indian university and institution of higher learning located in Varanasi, Uttar Pradesh, specializing ...
.
On 30 December 2022, Rai was given a second term of three years as the vice-chancellor of Lucknow University.
Publications
Rai has published several famous textbooks, some of which are:
*
*
Research
Rai on GoogleScholar
References
{{Reflist
Living people
1976 births
Banaras Hindu University people