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Alloy Entertainment, LLC (formerly Daniel Weiss Associates and 17th Street Productions) is a
book packaging Book packaging (or book producing) is a publishing activity in which a publishing company outsources the myriad tasks involved in putting together a book—writing, researching, editing, illustrating, and even printing—to an outside company calle ...
and television production unit of Warner Bros. Television Studios. It produces books, television series, and feature films. Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment's books have reached ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' Best Seller list, including most recently '' Everything, Everything'' and ''The Sun is Also a Star'' by Nicola Yoon, ''The Thousandth Floor'' by Katharine McGee, ''Max'' by Jennifer Li Shotz and ''99 Days'' by Katie Cotugno. Past bestselling franchises ''
The Sisterhood of the Traveling Pants ''The Sisterhood of the Traveling Pants'' is a series of five bestselling Young adult literature, young adult novels by Ann Brashares: ''The Sisterhood of the Traveling Pants (novel), The Sisterhood of the Traveling Pants (2001),'' ''The Second S ...
,
Gossip Girl ''Gossip Girl'' is an American teen drama television series created and developed by Josh Schwartz and Stephanie Savage and based on the series of novels of the same name by Cecily von Ziegesar. It follows a group of students on Manhattan's ...
,
The Vampire Diaries ''The Vampire Diaries'' is an American supernatural fiction, supernatural teen drama television series developed by Kevin Williamson (screenwriter), Kevin Williamson and Julie Plec, based on the The Vampire Diaries (novel series), book series ...
,
Pretty Little Liars ''Pretty Little Liars'' is an American Mystery fiction, mystery teen drama television series created by I. Marlene King, which aired on Freeform (TV channel), Freeform from June 8, 2010 to June 27, 2017, based on the novel series Pretty Little L ...
,
The Lying Game ''The Lying Game'' is an American teen drama mystery television series developed by Charles Pratt Jr. It premiered on ABC Family on August 15, 2011, and ended on March 12, 2013. The series was produced by Pratt Enterprises, Alloy Entertainmen ...
, The 100,
The Clique A clique is a close social group. Clique or The Clique may also refer to: Math and computing * Clique (graph theory) ** Clique problem in computer science Business and brands * Clique (vodka), a Latvian vodka sold in the United States * Clique ...
, The Luxe,'' and '' The A-List'' have sold tens of millions of copies worldwide. Among the television series produced by the company are '' Privileged'', ''
The Vampire Diaries ''The Vampire Diaries'' is an American supernatural fiction, supernatural teen drama television series developed by Kevin Williamson (screenwriter), Kevin Williamson and Julie Plec, based on the The Vampire Diaries (novel series), book series ...
'', ''
Gossip Girl ''Gossip Girl'' is an American teen drama television series created and developed by Josh Schwartz and Stephanie Savage and based on the series of novels of the same name by Cecily von Ziegesar. It follows a group of students on Manhattan's ...
'', ''
Pretty Little Liars ''Pretty Little Liars'' is an American Mystery fiction, mystery teen drama television series created by I. Marlene King, which aired on Freeform (TV channel), Freeform from June 8, 2010 to June 27, 2017, based on the novel series Pretty Little L ...
'', '' The Originals'', '' Legacies'' and '' The 100''. Additionally, the company produces or co-produces several
television show A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming platf ...
s and
film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
s which are novel adaptations.Alloy Entertainment
''alloyentertainment.com''


History

Daniel Weiss Associates was founded in January 1987 as a book packaging company. In 1997, the division 17th Street Productions was created to specialize in
young adult fiction Young adult literature (YA) is typically written for readers aged 12 to 18 and includes most of the themes found in adult fiction, such as family dysfunction, substance abuse, alcoholism, and sexuality. It is characterized by simpler world build ...
. In January 2000, 17th Street Productions was sold to Alloy, Inc. (later Alloy Digital), and was renamed Alloy Entertainment. Led by
Leslie Morgenstein Leslie Morgenstein is the President and Founder of Alloy Entertainment, a creator and producer of books, television, and film. The Los Angeles and New York–based production company officially became part of Warner Bros. Television Group in 2012 ...
, the division became a frequent partner with publishers and studios to produce film and television adaptations of young adult books. On June 11, 2012, Alloy Digital's majority owner ZelnickMedia divested Alloy Entertainment and sold it to
Warner Bros. Television Warner Bros. Television Studios, operating under the name Warner Bros. Television (abbreviated as WBTV; formerly known as Warner Bros. Television Division), is an American television production and distribution studio and the flagship studio o ...
, which Time Warner owned until AT&T's acquisition in 2018, after which it became
WarnerMedia Warner Media, LLC (Trade name, doing business as WarnerMedia) was an American multinational corporation, multinational mass media and show business, entertainment conglomerate (company), conglomerate owned by AT&T. It was headquartered at the 30 ...
."Hollywood Reporter
Warner Bros. TV Group Acquires 'Gossip Girl' Producer Alloy Entertainment
hollywoodreporter.com, Retrieved on June 12, 2012


Franchises


Filmography


Films


Television films


Television series


Web series


References


External links

* {{Authority control 1996 establishments in New York (state) American companies established in 1997 Mass media companies established in 1997 Warner Bros. Television Studios Warner Bros. divisions Marketing companies of the United States Book packagers Entertainment companies based in New York City 2012 mergers and acquisitions