Allegro () is a Polish online e-commerce platform. It is managed by Allegro.com S.A. (former: Allegro Group Sp.z o.o., Allegro.pl Sp. z o.o., Allegro Sp. z o.o.) which was formed in 1999 and subsequently purchased by online auction site QXL Ricardo plc in March 2000. QXL Ricardo plc changed its name to

Tradus TRADUS is a global B2B marketplace for used commercial vehicles and heavy machinery in the categories Transport, Construction, Farming and Material Handling. In addition to vehicles and machines, sellers can also offer spare parts and pre-owned ...

plc in 2007, and was acquired by

Naspers Naspers Limited (until 1998 Die Nasionale Pers) is a South African multinational internet, technology and multimedia holding company headquartered in Cape Town. The company has interests in online retail, publishing, real estate, and ventu ...

in 2008. In October 2016, Naspers sold the Allegro Group to an alliance of investor funds:

Cinven Cinven Limited is a global private equity firm founded in 1977, with offices in nine international locations in Guernsey, London, New York, Paris, Frankfurt, Milan, Luxembourg, Madrid, and Hong Kong that acquires Europe and United States–bas ...

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and

Mid Europa Partners MidEuropa is an independent private equity player in Central Europe, Central and Eastern Europe focused on Central and Eastern Europe with approximately €5.3 billion of assets under management. Strategy MidEuropa seeks to take controlling sta ...

. 12 October 2020 Allegro debuted on

Warsaw Stock Exchange The Warsaw Stock Exchange (WSE) () is a stock exchange in Warsaw, Poland. Founded in 1817, it was located in the Saxon Palace until 1877 when it was moved to the Exchange Building at the Saxon Garden. Currently, it is located at ul. Książęca ...

and immediately became the largest IPO in Poland's history. Immensely popular in Poland, Allegro was ranked 251st among the world's most used online websites by

Alexa Internet Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other info ...

, and was ranked 5th within Poland (). In 2011, Allegro claimed to have over 11 million users. In 2017, Allegro claimed to have over 16 million users and more than 20 million accounts. In 2022, Allegro bought Mall Group, Czech online retailer, Mimovrste, Slovenia’s largest online retailer. and WE, DO logistic company.

Sales volume

According to company data, 70 million items are sold through the Allegro platform monthly.

2016 Christmas ad

Allegro's 3 minute 2016 Christmas advertisement featured an elderly Polish man teaching himself English in order to communicate with the granddaughter he is about to meet for the first time when he visits his son in London for Christmas. It was highly praised on social media and has been viewed over 15 million times on YouTube.

Against racism

Since 2018 Allegro has cooperated with the Polish anti-racist organization the “Never Again” Association to remove auctions of newly manufactured items with racist, fascist and Nazi content. In 2018-2019 more than 3500 items with fascist and antisemitic content were removed through this cooperation. These included numerous copies of contemporary editions of Hitler's “Mein Kampf” without critical commentary as well as books by

David Irving David John Cawdell Irving (born 24 March 1938) is an English author and Holocaust denier who has written on the military and political history of World War II, especially Nazi Germany. He was found to be a Holocaust denier in a British court ...

Leon Degrelle Leon, Léon (French) or León (Spanish) may refer to: Places Europe * León, Spain, capital city of the Province of León * Province of León, Spain * Kingdom of León, an independent state in the Iberian Peninsula from 910 to 1230 and again fro ...

and Hennecke Kardel. The items offered for sale reported by "Never Again" included also newly made Third Reich flags and SS uniforms, signet rings and badges with Nazi swastikas, contemporary imitations of Nazi military decorations, records with Nazi music, lighters with an image of Hitler, or pendants with

Mussolini Benito Amilcare Andrea Mussolini (29 July 188328 April 1945) was an Italian politician and journalist who, upon assuming office as Prime Minister, became the dictator of Fascist Italy from the March on Rome in 1922 until his overthrow in 194 ...

References

External links

Brand Journal
Online retailers of Poland Companies based in Poznań Retail companies established in 1999 Internet properties established in 1999 Polish brands 1999 establishments in Poland Polish websites Companies listed on the Warsaw Stock Exchange {{Poland-company-stub