All Sport is a brand of sports drink. Although comparatively lacking popularity and brand recognition, its competitors include

Gatorade Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was develope ...

and

Powerade Powerade is a sports drink created in 1988 and distributed by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo since 2001. History Powerade was created by the Coca-Cola Company and first released in 1988. Th ...

History

All Sport was launched by

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

in 1994 as a competitor to

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

’s

and

, which at the time was a separate entity owned by Quaker Oats. After PepsiCo's 2001 acquisition of Quaker, All Sport was sold to the

Monarch Beverage Company The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia (U.S. state), Georgia. The company's CEO is Jacques Bombal. The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company ...

before being acquired by Big Red in 2007. In 2018, All Sport was acquired by

Keurig Dr Pepper Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...

through an acquisition. Jel Sert became the primary manufacturer of the brand's powdered drink portfolio. This would later lead Jel Sert to make the decision to acquire the business in late 2019.

Products

All Sport products deliver 100% daily value of vitamin C per serving. All Sport currently offers the following products:

All Sport Body Quenchers Powder

*Variety Pack *Blue Raz Ice *Lemon Lime *Orange *Fruit Punch *Grape

All Sport Zero Powder Sticks

*Blue Raz Zero *Fruit Punch Zero *Lemon Lime Zero *Orange Zero *Grape Zero *Variety Pack

All Sport Freezer Pops

*Variety Pack *Blue Raz Ice *Fruit Punch *Lemon Lime *Orange

All Sport Sugar Free Freezer Pops

*Variety Pack *Blue Raz Ice *Fruit Punch *Lemon Lime *Orange

Sponsorships

All Sport has sponsored several athletes and teams. * Tommy Kendall in the

Trans-Am Series The Trans-Am Series presented by Pirelli is a sports car racing series held in North America. Founded in 1966, it is sanctioned by the Sports Car Club of America (SCCA). Primarily based in the United States, the series competes on a variety of ...

throughout the nineties * Alexi Lalas, soccer * John Daly, PGA Professional Golfer *

Germain Racing Germain Racing was an American professional stock car racing team that last competed in the NASCAR Cup Series. It was owned by Bob Germain, whose family owns many car dealerships across the United States as Germain Motor Company. The team last fie ...

with Mike Skinner,

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

* Travis Kvapil, of Yates Racing Team * Enrique Bernoldi, Indy 500 and Sonoma Raceway * Erick Dampier, Dallas Basketball Center * Jeremy Mayfield *Cedric Benson, former NFL runningback

References

External links

All Sport Official Website
{{Sports Drinks Sports drinks