Aliza Sherman, also known as Aliza Pilar Sherman, Aliza Sherman Risdahl, and Cybergrrl (born December 19, 1964) is a
new media
New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...
entrepreneur, author, blogger, women's issues activist, and international speaker. She is known for her expertise in online marketing and networking. Her primary focus includes addressing women's issues on the Internet, while empowering women to expand their role and involvement in progressive technology and the new media industry. In 1995, Sherman was named by ''
Newsweek
''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...
'' magazine as one of the "Top 50 People Who Matter Most on the Internet". She was one of only three women on the list. In 2009, she was named by ''
Fast Company
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year.
History
''Fast Company'' was launched in November 1995 by Alan We ...
'' magazine as one of the "Most Influential Women in Technology", in the Blogger category. She is a native of
Honolulu, Hawaii
Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the islan ...
.
Professional background
In January 1995, Sherman founded Cybergrrl, Inc., which is the first full-service Internet company owned by a woman.
[Lambert, Laura; Poole, Hilary W.; Woodford, Chris; Moschovitis, Christos J. P.. "Aliza Sherman" in ''The Internet: A Historical Encyclopedia. Part 1, Biographies.'' Santa Barbara, California: ABC-CLIO, 2005. ] Two months later, she established Webgrrls International, known as the first global women's new media networking organization. Sherman is known for launching the first three general interest Web sites for women, located at Cybergrrl.com, Webgrrls.com, and Femina.com, predating other major women's Web sites.
[
She is credited with coining the term "Webgrrls" to refer to women with Web sites.
In addition to Internet, Web site, and organizational development, Sherman has written twelve books, some of which address hindrances facing women in their attempt to increase their participation and involvement on the Internet. She identifies the issues that are present in various environments, while offering solutions, then empowering women to remove the barriers and move forward to accomplish their individual and professional goals. She has spoken about issues pertaining to women and the Internet at international conferences and events, including "Technology Conference for Women's NGOs" at ]The Hague
The Hague ( ; nl, Den Haag or ) is a list of cities in the Netherlands by province, city and municipalities of the Netherlands, municipality of the Netherlands, situated on the west coast facing the North Sea. The Hague is the country's ad ...
, Netherlands; "Links Education Technology Conference" in Stockholm, Sweden
Stockholm () is the capital and most populous city of Sweden as well as the largest urban area in the Nordic countries. Approximately
1 million people live in the municipality, with 1.6 million in the urban area, and 2.4 millio ...
; "1999 Women Leaders Conference" in Wellington, New Zealand
Wellington ( mi, Te Whanganui-a-Tara or ) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the second-largest city in New Zealand by me ...
; and "1999 Women's Summit of the Americas" in Buenos Aires, Argentina.
Cybergrrl
In January 1995, Sherman founded Cybergrrl, Inc. She spent 1995 through 1999 running the organization and speaking about the Internet for women at colleges and universities including Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...
, Simmons College
Institutions of learning called Simmons College or Simmons University include:
* Simmons University, a women's liberal arts college in Boston, Massachusetts
* Simmons College of Kentucky, a historically black college in Louisville, Kentucky
* Har ...
Graduate School of Management, Rutgers University
Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and wa ...
, New York University
New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin.
In 1832, ...
, and Columbia University, School of Business.
Webgrrls
In March 1995, Sherman established Webgrrls International, which is a hybrid of online and offline networking, education and mentoring for women interested in technology-related fields. The initial goal of Webgrrls was to provide a way for women to meet other women who were interested in and knowledgeable about the Internet. Webgrrls offered job lists and online training to members.[ Webgrrls started as a series of meetups in New York City with their initial meeting held at ]@Cafe
@Cafe, one of New York City's first dedicated internet cafes, was incorporated in early 1995 by Glenn McGinnis, Nicolas Barnes and Chris Townsend and opened its doors on Tuesday, April 25, 1995 with the slogan “Eat, Drink, ‘Net.” Founded at ...
on St Marks Place. During its first year, the organization grew to include over 100 chapters and networking groups throughout the world.
Beginning in 1998, some chapters began to establish their independence from Webgrrls. The San Francisco Chapter left in August to form San Francisco Women on the Web
San Francisco Women on the Web (SFWOW) is a nonprofit organization based in San Francisco, California. It works to serve, educate and empower women in technology through professional development, support, and networking opportunities. In 1998, the ...
followed by the Austin chapter, which formed "Her Domain". In April 1999, the Washington, D.C. chapter followed suit, forming DC Web Women DC Web Women (DCWW) is a nonprofit professional organization for women in technology and new media based in the Washington, DC
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument an ...
. By the end of November 2000, nearly one third of Webgrrls' 30,000 members, primarily those from the US and Canada, left Webgrrls and established a separate organization, called DigitalEve. ''The Internet: A Historical Encyclopedia'' explores the reasons for these chapters and members leaving Webgrrls.[ In 1999, Sherman resigned from Cybergrrl, Inc. The companies Cybergrrl, Inc. and Webgrrls International are run by CEO Kevin Kennedy,][ while the CTO is Nelly Yusupova.]
Blogging
Sherman is a blogger with several blogs of her own including Babyfruit and AlizaSherman.com. She was a contributor for WebWorkerDaily.com, ''Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005.
History
Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were ...
'', and WorkitMom.com.
Podcasting
Sherman is the creator and former host of "Quick and Dirty Tips Digital Marketer", a podcast on online tools. Her radio credits include producing segments for Wyoming Public Radio
Wyoming Public Radio (WPR) is the statewide public radio network in Wyoming, and is licensed to the University of Wyoming.
Programming and operation
Wyoming Public Radio was founded in 1966, and the station's format is similar to that of many ...
, Alaska Public Radio Network
Alaska Public Media is a non-profit organization with member television and radio stations that are part of PBS, NPR and other public broadcasting networks. Formerly known as Alaska Public Telecommunications, Inc., Alaska Public Media relies upo ...
, and Marketplace
A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from the Arabic), '' ...
on ''NPR
National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
''.
Consultancy
Sherman is a member of the American Association of University Women
The American Association of University Women (AAUW), officially founded in 1881, is a non-profit organization that advances equity for women and girls through advocacy, education, and research. The organization has a nationwide network of 170,00 ...
's Educational Foundation Commission on Technology, Gender, and Teacher Education exploring the technology gender gap in schools culminating in a report called ''Tech-Savvy: Educating Girls in the New Computer Age (2000)''. She has served as an advisor to various nonprofit organizations for girls, including GenAustin, hipGuide, College Broadband.
In 2003, Sherman established a digital consulting and social media marketing firm, called Conversify. In 2010, she launched the strategic digital and mobile consulting agency, Mediaegg LLC, which provides strategic digital consulting.
Personal background
In 2001, Sherman relocated to Cheyenne, Wyoming
Cheyenne ( or ) is the capital and most populous city of the U.S. state of Wyoming, as well as the county seat of Laramie County, with 65,132 residents, per the 2020 US Census. It is the principal city of the Cheyenne metropolitan statistica ...
from New York City, where she worked in public relations for the Wyoming Business Council
The Wyoming Business Council was founded in 1998 by the State of Wyoming tasked with focusing on building a strong job creation base in Wyoming. The Business Council functions as the economic development agency of the State of Wyoming.
Mission sta ...
.["Ex-tech pioneer finds she's at home on the range." ]
USA Today, 15 January 2002
'' She is also one of the founders of the Women's Internet History Project
A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female humans regardl ...
.[ She currently resides in Alaska.
]
Honors and awards
* Avon Spirit of Enterprise Award[
]
Published works
* Sherman, Aliza. ''Working Together Against Violence Against Women'', Rosen Publishing Group, 1996.
* Sherman, Aliza. ''Everything You Need to Know About Placing Your Baby for Adoption'', Rosen Publishing Group, 1997.
* Sherman, Aliza. ''Cybergrrl: A Woman's Guide to the World Wide Web'', Ballantine, 1998.
* Sherman, Aliza. ''Cybergrrl @ Work: Tips and Inspiration for the Professional You'', Penguin Putnam, 2001.
* Sherman, Aliza. ''PowerTools for Women in Business: 10 Ways to Succeed in Life and Work'', Entrepreneur Press, 2001.
* Sherman, Aliza. ''The Everything Blogging Book: Publish Your Ideas, Get Feedback, and Create Your Own Worldwide Network'', Adams Media, 2006.
* Sherman, Aliza. ''Streetwise Ecommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar'', Adams Media, 2007.
* Sherman, Aliza. ''The Complete Idiot's Guide to Crowdsourcing: Tap the Power of Many to Get Things Done'', Alpha/Penguin, 2011.
* Sherman, Aliza. ''Mom, Incorporated: A Guide to Business + Baby'', Sellers Publishing, 2011.
* Sherman, Aliza. ''Social Media Engagement For Dummies'', For Dummies, 2013.
* Sherman, Aliza. ''The Happy, Healthy Nonprofit: Strategies for Impact without Burnout'', Wiley, 2016.
* Sherman, Aliza. ''Cannabis and CBD for Health and Wellness: An Essential Guide for Using Nature's Medicine to Relieve Stress, Anxiety, Chronic Pain, Inflammation, and More'', Ten Speed Press, 2019.
References
External links
*
{{DEFAULTSORT:Sherman, Aliza
1964 births
American bloggers
American self-help writers
Living people
Writers from Honolulu
Harvard Business School people
21st-century American non-fiction writers