Alix Ashley Earle (born December 16, 2000) is an American

social media personality A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

and model who rose to popularity posting " Get Ready With Me" videos on

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

in which she shares details of her personal life. She is known by online communities for causing products she endorses to quickly sell out, which has been dubbed the "Alix Earle effect".

Early life and education

Earle was born December 16, 2000, in

Monmouth County, New Jersey Monmouth County () is a county located in the central portion of the U.S. state of New Jersey. It is bordered to its west by Mercer and Middlesex Counties, to its south by Ocean County, to its east by the Atlantic Ocean, and to its north ...

, to Thomas "TJ" Earle, a construction magnate in

Wall Township, New Jersey Wall Township is a Township (New Jersey), township within Monmouth County, New Jersey, Monmouth County, in the U.S. state of New Jersey. Crisscrossed by several different highways within the heart of the Jersey Shore region, the township is a t ...

, and Alisa Maniaci, who is of

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...

descent. Her parents met at

Lynn University Lynn University is a private university in Boca Raton, Florida, United States. Founded in 1962, the university awards Associate degree, associate, Bachelor's degree, baccalaureate, Master's degree, master's, and Doctorate, doctoral Academic degr ...

Boca Raton, Florida Boca Raton ( ; ) is a city in Palm Beach County, Florida, United States. The population was 97,422 in the 2020 United States census, 2020 census and it ranked as the 23rd-largest city in Florida in 2022. Many people with a Boca Raton Address, ...

. In July 2008, the ''

New York Post The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...

'' reported that Earle's father was having an

affair An affair is a relationship typically between two people, one or both of whom are either married or in a long-term Monogamy, monogamous or emotionally-exclusive relationship with someone else. The affair can be solely sexual, solely physical or ...

with

Ashley Alexandra Dupré Ashley Rae Maika DiPietro (born Ashley Youmans; April 30, 1985), better known by the stage name Ashley Alexandra Dupré, is a former call girl. She gained fame in 2008 for her role as "Kristen" in the Eliot Spitzer prostitution scandal, which l ...

, an escort known for her involvement in the Eliot Spitzer political sex scandal that resulted in the

New York governor The governor of New York is the head of government of the U.S. state of New York. The governor is the head of the executive branch of New York's state government and the commander-in-chief of the state's military forces. The governor ha ...

's resignation. Earle's parents divorced in 2013 and her father married Dupré in October of that year. Earle has a younger sister, Ashtin Earle, and three half-siblings from her father's second marriage. Earle graduated from

Red Bank Catholic High School Red Bank Catholic High School is a four-year private coeducational Roman Catholic high school, located in Red Bank in Monmouth County, in the U.S. state of New Jersey, serving students in ninth through twelfth grades, operating under the super ...

in 2019 and attended the

University of Miami The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private university, private research university in Coral Gables, Florida, United States. , the university enrolled 19,852 students in two colleges and ten schools across over ...

, where she graduated with a degree in marketing in 2023. Earle endowed the Alix Earle Scholarship for students at

Miami Herbert Business School Miami Herbert Business School (officially the University of Miami Patti and Allan Herbert Business School) is the business school of the University of Miami, a private research university in Coral Gables, Florida. The school was founded in 1929 ...

Career

Social media

In February 2020 as a

freshman, Earle began posting on

. Her first video depicted her and her friends showing off their outfits, which were made of trash bags. In a 2023 interview on ''

The Howard Stern Show ''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...

'', Earle stated that she initially attempted to fulfill an idealized, perfect persona. "When I started out, I had no idea. I was trying to be picture perfect. I thought that was the way to go." Earle's growth on TikTok accelerated in the summer of 2022, when she was affected by acne stemming from an excessive facial

cyst A cyst is a closed sac, having a distinct envelope and division compared with the nearby tissue. Hence, it is a cluster of cells that have grouped together to form a sac (like the manner in which water molecules group together to form a bubb ...

. Her manager informed her that she had to post a sponsored video on her TikTok. Due to her acne, she initially refused but later decided that she could use her platform to help others struggling with the same issue. Earle later described the viewer response as positive and supportive. After her acne video, Earle began posting " Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life. She accumulated two million new followers on TikTok by the end of 2022. Earle's popularity and fan loyalty often causes the brands she promotes to sell out very fast, which has been dubbed the "Alix Earle effect".

Podcast and other ventures

In September 2023, Earle announced a podcast, ''Hot Mess with Alix Earle'', produced by The Unwell Network, a talent network led by

Alexandra Cooper Alexandra Cooper (born August 21, 1994) is an American podcaster, who co-created and hosts '' Call Her Daddy'', a weekly comedy and advice podcast on Spotify. In 2021, ''Time Magazine'' called her "arguably the most successful woman in podcastin ...

. Upon its debut, ''Hot Mess with Alix Earle'' briefly unseated ''

The Joe Rogan Experience ''The Joe Rogan Experience'' is a podcast hosted by American comedian, presenter, and UFC color commentator Joe Rogan. It was initiated on December 24, 2009, on YouTube by Rogan and comedian Brian Redban, who was its sole co-host and produce ...

'' from the top position on

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

's podcast charts, a spot it had occupied for two years. Earle was named in the ''Forbes'' 30 Under 30 list in 2023. where the selected entrepreneurs are expected to generate nearly $300 million in revenue by the end of 2023. Earle’s net worth was estimated at $6 million in 2023. She has also found success in Bitcoin mining. In June 2024, Earle appeared in the music video for the single "Girls" by the Australian artist

The Kid Laroi Charlton Kenneth Jeffrey Howard (born 17 August 2003), known professionally as the Kid Laroi (stylized as The Kid LAROI), is an Australian rapper, singer and songwriter. He was first discovered by Triple J Unearthed in 2016 at the age of 13. As ...

. In 2025, Alix Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas. In May 2025, Earle was announced to be competing on season 34 of ''Dancing with the Stars''.

Personal life

Earle dated Tyler Wade, a professional baseball player for the

San Diego Padres The San Diego Padres are an American professional baseball team based in San Diego. The Padres compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Division. ...

, for three months in late 2022. In November 2023, Earle confirmed her relationship with Braxton Berrios, a

wide receiver A wide receiver (WR), also referred to as a wideout, and historically known as a split end (SE) or flanker (FL), is an eligible receiver in gridiron football. A key skill position of the offense (American football), offense, WR gets its name ...

with the

Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. The Dolphins compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team ...

. In October 2023, Earle spoke publicly about her struggles with an

eating disorder An eating disorder is a mental disorder defined by abnormal eating behaviors that adversely affect a person's health, physical or mental health, mental health. These behaviors may include eating too much food or too little food. Types of eatin ...

and

body dysmorphia Body dysmorphic disorder (BDD), also known in some contexts as dysmorphophobia, is a mental disorder defined by an overwhelming preoccupation with a perceived flaw in one's physical appearance. In BDD's delusional variant, the flaw is imagined ...

during high school.

References

External links

{{DEFAULTSORT:Earle, Alix 2000 births Living people American social media influencers American TikTokers American women podcasters Illeists Mass media people from New Jersey People from Monmouth County, New Jersey Red Bank Catholic High School alumni University of Miami Business School alumni