''Alive'' is the second Japanese

extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...

(EP) and fourth overall by South Korean girl group

Ive Ive or IVE may refer to: Music * Ive (group), a South Korean girl group * I've Sound (aka "I've"), a Japanese musical group People * Ive (given name), a Croatian and Slovenian given name * Bert Ive (1875–1939), British-born Australian cinema ...

. It was released on August 28, 2024, by

Starship Entertainment Starship Entertainment () is a South Korean entertainment company founded in 2008 and became an independent subsidiary of Kakao Entertainment in 2013. It is also called one of the "five major agencies" in the pop music world, with SM Entertainm ...

and

Ariola Japan , is a Japanese record label that is part of Sony Music Entertainment Japan. It is the successor of BMG Japan. History *2008 – Ariola Japan becomes a subsidiary of Sony Music Entertainment. *2009 – Ariola Japan becomes a full-on record labe ...

. The EP contains 5 tracks, including the lead single "Crush", "Will" which was previously released as a soundtrack for '' Pokémon: Terastal Debut'', and the Japanese version of "

I Am I Am or I'm may refer to: Language and literature * "I Am that I Am", a common English translation of the response God used in the Hebrew Bible when Moses asked for His name ** I am (biblical term), a Christian term used in the Bible * "I Am" ( ...

", " Off the Record", and " Baddie".

Background and composition

On April 12, 2024, Ive released the Japanese single "Will" as a soundtrack for '' Pokémon: Terastal Debut''. On July 15, Starship announced Ive's second Japanese EP ''Alive'', along with its track listing, which includes "Will". The lead single, "Crush", was released on August 7, ahead of the EP's release. "Crush" was described as a

soft pop Sunshine pop, originally called soft pop and soft rock, is a loosely defined form of pop music that was first associated with early soft rock producers and songwriters based in Los Angeles, California, during the mid-to late 1960s. Its recording ...

song, which is unlike what Ive's music is mostly known for.

Promotion

Ive performed "Crush" on the September 2 episode of TBS' ''

Count Down TV (also known as CDTV) is a Japanese late-night music television program, broadcast on TBS since 1993. The program is shown weekly, and features a Japanese music video hit chart countdown, live performances from musicians and music information. ...

'' in Japan. Advertisements to promote the EP were also placed around

Shibuya is a Special wards of Tokyo, special ward in Tokyo, Japan. A major commercial center, Shibuya houses one of the busiest railway stations in the world, Shibuya Station. As of January 1, 2024, Shibuya Ward has an estimated population of 230,60 ...

, including one at an exit of

Shibuya Station is a major railway station in Shibuya, Tokyo, Japan, operated by East Japan Railway Company (JR East), Keio Corporation, Tokyu Corporation, and Tokyo Metro. It serves as a terminal for six railway lines, five of which are operated by Tokyo Metro ...

Commercial performance

''Alive'' debuted at number 2 on the

Oricon Albums Chart The Oricon Albums Chart is the Japanese music industry standard albums popularity chart issued daily, weekly, monthly and yearly by Oricon. Oricon originally published LP, CT, Cartridge and CD charts prior to the establishment of the Oricon A ...

and the ''

Billboard Japan ''Billboard Japan'' is a sister organization of the U.S.-based music magazine '' Billboard''. It is operated by the Japanese Osaka-based company Hanshin Contents Link (a subsidiary of Hanshin Electric Railway), holding an exclusive licence fr ...

Hot Albums The ''Billboard Japan'' Hot Albums, also referred to as Combined Albums, is the primary album record chart published by ''Billboard Japan''. It is released weekly on Thursday in Japan Standard Time. The Hot Albums was launched on the week dated ...

chart, and topped the ''Billboard Japan''

Top Albums Sales The Top Album Sales is a music chart released weekly by ''Billboard'' magazine listing each week's top-selling albums in the United States. The chart has been published since December 13, 2014, although the magazine also retrospectively recognizes ...

chart. Additionally, the EP was certified platinum by the

Recording Industry Association of Japan The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include pro ...

, with at least 250,000 copies sold.

Track listing

Charts

Weekly charts

Monthly charts

Year-end charts

Certifications

Release history

References

{{Ive Ive (group) EPs Japanese-language EPs 2020s Japanese-language albums Ariola Japan EPs Starship Entertainment EPs 2024 EPs