Alice McCall is an Australian fashion designer. She is the founder of her eponymous fashion label, launched in 2004, that designs women's party dresses, playsuits, and separates. McCall pieces regularly appear in various Australian and international magazines, such as '' Vogue'', ''

Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...

'', and ''

Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...

''.

Career

Beginnings

After moving from Sydney to London, McCall worked for

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

London styling the ''Stylissimo'' series and its presenters. She later went freelance as a stylist. McCall began making one-off luxury silk tops and 1950s style customised dresses which were sold through London boutiques and bought by model

Kate Moss Katherine Ann Moss (born 16 January 1974) is an English model. Arriving towards the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her t ...

and stylist Katie England. She designed her first collection after being approached by high-end streetwear brand Buddhist Punk to design their 2002 spring/summer women’s collection. McCall returned to Sydney in 2002, designing for Sass & bide for a couple of years before launching her own label.

Fashion label

The Alice McCall brand was launched at Australian Fashion Week in 2004. In 2009, the brand began building an online customer base with the introduction of its online e-boutique. In 2010, Alice McCall opened its first boutique in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

Paddington Paddington is an area in the City of Westminster, in central London, England. A medieval parish then a metropolitan borough of the County of London, it was integrated with Westminster and Greater London in 1965. Paddington station, designed b ...

. In 2016, the brand opened a boutique in the Chinese city of

Dalian Dalian ( ) is a major sub-provincial port city in Liaoning province, People's Republic of China, and is Liaoning's second largest city (after the provincial capital Shenyang) and the third-most populous city of Northeast China (after Shenyang ...

after McCall made a franchise deal with a local partner. At its peak, the company had 15 stores and as of September 2019, her products were stocked in 171 stores in 36 countries. McCall has collaborated with various retailers, designing diffusion lines for

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

, Topshop and General Pants Co. She has also collaborated with artists Eugina Loli, Alice Babich, and Damon Downey to create standout, unique prints, runway shows, and one off installations. The company went into voluntary administration in November 2020 due to a decline in revenue caused by the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

and the costs of running its physical stores. Despite attempts to restructure its debt and reduce its store footprint, the company went into liquidation in February 2023.

Personal life

Alice McCall's former long-time partner was fashion designer and Buddhist Punk founder Nicholas Morley. McCall and Morley have two daughters.

References

External links

Official Alice McCall Website
{{DEFAULTSORT:McCall, Alice Living people Designers from Sydney Australian fashion designers Australian women fashion designers Australian women company founders Australian company founders Year of birth missing (living people)