Alfasound was a radio

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...

production company based in

Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...

from late 1970s to mid-1990s founded by Alan Fawkes and ex- Piccadilly Radio DJ Steve England. Alfasound was responsible for some of the most memorable radio jingles in the 80s and 90s, including Piccadilly, the very first jingle set for 96.4 Sound Wave in

Swansea Swansea ( ; ) is a coastal City status in the United Kingdom, city and the List of urban areas in the United Kingdom, second-largest city of Wales. It forms a Principal areas of Wales, principal area, officially known as the City and County of ...

. It produced over 10 jingle packages for Radio Trent in

Nottingham Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...

from 1980 until the station was taken over by GWR Group (later GCap) and re-branded as 96 Trent FM (Now Capital Midlands). Alfasound also served smaller clients, such as short term stations. In April 1994 a modest package was recorded for Victory FM who became the full-time broadcasters to Greater Portsmouth 1999, with more jingles from Manchester. Alfasound also sold collectors tapes and CDs to jingle fans which have become sought after items. Through the late 1980s Alfasound also became UK distributors for

JAM Creative Productions JAM Creative Productions, Inc., is an American company that produces radio jingles, promo music for television, and commercial jingles for advertisers. It has made more radio jingles than any other jingle company and has become part of America ...

. Alfasound (also known as Alfa in the 1990s) closed in 1997. Steve England went on to form his own production company and still makes radio jingles today.

References

{{reflist, 30em Mass media companies of the United Kingdom Mass media companies disestablished in 1997 Jingle companies Defunct companies based in Manchester 1979 establishments in England 1997 disestablishments in England