Alexa is a

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands ...

. It was designed for Adobe Systems in 1995 by John Benson, a

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

carver of inscriptions, including those at the John F. Kennedy Memorial in

Arlington National Cemetery Arlington National Cemetery is one of two national cemeteries run by the United States Army. Nearly 400,000 people are buried in its 639 acres (259 ha) in Arlington, Virginia. There are about 30 funerals conducted on weekdays and 7 held on Sa ...

. Benson modeled the friendly, casual

script Script may refer to: Writing systems * Script, a distinctive writing system, based on a repertoire of specific elements or symbols, or that repertoire * Script (styles of handwriting) ** Script typeface, a typeface with characteristics of ha ...

after his own

handwriting Handwriting is the writing done with a writing instrument, such as a pen or pencil, in the hand. Handwriting includes both printing and cursive styles and is separate from formal calligraphy or typeface A typeface (or font family) is ...

and named it after his niece. Although based on the '' cancelleresca'' style of 16th-century Italian writing masters, Alexa has no

swash Swash, or forewash in geography, is a turbulent layer of water that washes up on the beach after an incoming wave has broken. The swash action can move beach materials up and down the beach, which results in the cross-shore sediment exchange. ...

terminals or

ligatures Ligature may refer to: * Ligature (medicine), a piece of suture used to shut off a blood vessel or other anatomical structure ** Ligature (orthodontic), used in dentistry * Ligature (music), an element of musical notation used especially in the me ...

. The absence of these features and its pronounced slope give this typeface a distinctly modern look for lively lines and pages. One can use Alexa for both text and display sizes.

External links

Alexa Std
from adobe.com Adobe typefaces Casual script typefaces Typefaces and fonts introduced in 1994 {{typ-stub