Alex Bogusky is a

designer A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exper ...

, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm

Crispin Porter + Bogusky Crispin (also formerly known as Crispin Porter + Bogusky), a member of publicly traded MDC Partners, is an American advertising agency that employed around 150 people. It was founded in 1965 by Sam Crispin. Crispin then became partners with ...

. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company

MDC Partners MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the ...

to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage. Bogusky has since returned to CP+B under the title "chief creative engineer." In January 2020 he announced that he will leave CPB gradually over the next couple of months.

Background

Alex Bogusky was born on July 31, 1963, in

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

, Florida. He attended North Miami Elementary School and graduated from

North Miami Senior High School North Miami Senior High School (NMSHS) is a K-12 education in the United States#Public and private schools, public high school in North Miami, Florida, North Miami, Florida, United States. Located at 13110 NE 8th Avenue, The school opened as Edwa ...

in 1981. His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an

art director Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supe ...

for several magazines until she eventually joined the family design business. Alex is married and has two children.

Advertising career

Bogusky was the 16th employee of advertising agency Crispin Porter in 1989. He became Creative Director of the agency five years later, was named a partner in 1997 and became Co-Chairman in January 2008. In 2002, he was inducted into the American Advertising Federation's Hall of Achievement. In 2009 he received an honorary doctorate from the

University of Colorado Boulder The University of Colorado Boulder (CU Boulder, CU, or Colorado) is a public research university in Boulder, Colorado, United States. Founded in 1876, five months before Colorado became a state, it is the flagship university of the University o ...

. He was also named Creative Director of the Decade in Adweek magazine's Best of 2000s issue. Bogusky was the Chief Creative Officer of MDC Partners Inc. from January to July 2010. Bogusky partnered with

SodaStream International SodaStream International Ltd. () is an Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name. The company's soda machines, in the style of soda siphons, add carbon dioxide to wate ...

in 2012 to design a 30-second TV commercial promoting sustainability. The ad showed thousands of soda bottles exploding while people make drinks using their Sodastream machines. It was banned in the United Kingdom on account of being deemed "a denigration of the bottled drinks market." A version of the commercial is expected to be shown at

Super Bowl XLVII Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champio ...

in February 2013. After an eight-year hiatus from Crispen Porter + Bogusky, Bogusky returned as chief creative engineer in 2018 in a move to revitalize the agency and redefine advertising. In January 2020 he announced that he will leave CPB gradually over the next couple of months.

Bibliography

* 2011 Baked In (wit
John Winsor)
* 2009 The 9 Inch Diet (with Chuck Porter and Sam Crispin)

FearLess Revolution

From his base at the FearLess Cottage in Boulder, CO, Bogusky has expanded his role as brand advocate to also being a consumer and social advocate. In 2010 and 2011, he broadcast a live-streaming online talk show to discuss what he sees as a new relationship between people, brands and culture. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers. In October, 2010, Bogusky called on the public to help write a new

Consumer Bill of Rights On March 15, 1962, President John F. Kennedy presented a speech to the United States Congress in which he extolled four basic consumer rights, later called the Consumer Bill of Rights. The United Nations through the United Nations Guidelines for ...

for the 21st Century. Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage serves as a creative consultancy, business incubator, and media laboratory.

COMMON

In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a creative community for accelerating

social venture A social venture (also called a social enterprise) is undertaking by a firm or organization established by a social entrepreneur that seeks to provide systemic solutions to achieve a sustainable, social objective. Background Social ventures may b ...

s under the shared values of a unified brand. COMMON is described as part community, part business prototyper, and part collaborative brand; a network of creative people prototyping progressive ventures designed to solve social problems.

Boomtown

In January 2014, Bogusky joined with Toby Krout, Stephen Groth and Jose Vieitez to launch Boomtown Boulder, a

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

based

Seed accelerator Startup accelerators, also known as seed accelerators, are fixed-term, cohort-based programs, that include mentorship and educational components, and (sometimes) culminate in a public pitch event or demo day. While traditional business incubato ...

aimed at funding and developing

startups A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses tha ...

in the industries of internet, mobile and software — particularly firms in the media, design, marketing and ad tech sectors.

Mountain Bike YouTube Channel

Bogusky has a YouTube channel providing lessons to the over 40's called Joy of Bike, which includes guest appearances from various MTBers and MTB teachers including Lee McCormack.

References

External links

Alex Bogusky
on

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

Interview with Forbes, 2012

Interview with AdAge, 2012

by

Business 2.0 ''Business 2.0'' was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the " New Economy". First published in July 1998, the magazine was sold ...

2002 Hall Of Fame Inductee
in the

American Advertising Federation The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. AAF has 15 district operations, each located in and representing a different region of the na ...

Article about the founding of Boomtown
{{DEFAULTSORT:Bogusky, Alex 1963 births Living people American advertising executives Businesspeople from Miami Businesspeople from Boulder, Colorado