
Alcohol packaging warning messages (AWLs) are
warning messages that appear on the packaging of
alcoholic drinks concerning their
health effects. They have been implemented in an effort to enhance the public's awareness of the harmful effects of consuming alcoholic beverages, especially with respect to
foetal alcohol syndrome and
alcohol's carcinogenic properties.
In general, warnings used in different countries try to emphasize the same messages (see
By country). Such warnings have been required in
alcohol advertising
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alco ...
for many years, although the content of the warnings differ by nation.
A
World Health Organization report, published in 2017, stated:
A 2014 study in ''
BMC Public Health'' concluded that "
Cancer warning statements on alcoholic beverages constitute a potential means of increasing awareness about the relationship between alcohol consumption and cancer risk."
History
Increasing calls for the introduction of warning labels on alcoholic beverages have occurred after
tobacco packaging warning messages proved successful.
The addition of
warning labels on alcoholic beverages is historically supported by
organizations of the
temperance movement, such as the
Woman's Christian Temperance Union, as well as by medical organisations, such as the
Irish Cancer Society.
The impetus to add alcohol packaging warning messages to containers of alcoholic beverages "reflect
a growing evidence base relating to the relationship between alcohol consumption and a range of health problems including cancer, diabetes, cardiovascular disease, overweight and obesity, liver disease, fetal abnormalities, cognitive impairment, mental health problems, and accidental injury".
Even light and moderate alcohol consumption increases cancer risk in individuals.
As of 2014, alcohol warning labels are required in many countries, including Brazil, Colombia, Costa Rica, France, Guatemala, Mexico, Russia, South Africa, Taiwan, Thailand, and the United States.
Modern
alcohol advertising
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alco ...
promotes alcoholic beverages heavily "as though it was not a toxic substance".
The alcohol industry has tried to actively mislead the public about the risk of cancer due to alcohol consumption,
/ref> in addition to campaigning to remove laws that require alcoholic beverages to have cancer warning labels.
By country
Australia
In Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, "Alcohol beverage makers must label their products with warning labels relating to the risks of drinking during pregnancy", as of 2019
Canada
In 2017, "Alcohol can cause cancer" warning labels were added to alcoholic products at a liquor store in Yellowknife, next to existing federally-mandated 1991 warnings (about drinking while pregnant, or driving drunk). The labels were added as part of the Northern Territories Alcohol Labels Study, planned to run for eight months. Alcohol industry lobbyists stopped the study after only a few weeks, threatening to sue the Yukon government. Spirits Canada, Beer Canada
Beer Canada is a trade association representing beer makers in Canada. In 2014, its 26 members represented 90 percent of all domestic beer brewed in Canada.
Its stated mission is to "provide thoughtful leadership and strategic focus to grow the ...
and the Canadian Vintners Association alleged that the Yukon government had no legislative authority to add the labels, and would be liable for defamation, defamation, damages for lost sales, and packaging trademark and copyright infringment, because the labels had been added without their consent.
Ireland
Backed by the Irish Cancer Society, the government of Ireland will place warning labels on alcoholic beverages, with regard to alcohol's carcinogenic properties.
Thailand
Alcoholic beverage
An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The c ...
s may not be advertised in a manner which directly or indirectly claims benefits or promotes its consumption, and may not show the product or its packaging
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...
. All advertisements must also be accompanied by one out of five predefined warning messages, lasting at least two seconds for video advertisements or occupying at least 25 percent of the advertisement area for print media.
United States
Since 1989, in the United States, warning labels on alcoholic beverages are currently required to warn "of the risks of drinking and driving, operating machinery, drinking while pregnant, and other general health risks."
As of 2014, the current alcoholic warning message reads as follows:
See also
* Alcohol education
Alcohol education is the practice of disseminating information about the effects of alcohol on health, as well as society and the family unit. It was introduced into the public schools by temperance organizations such as the Woman's Christian Tem ...
* Long-term effects of alcohol consumption
* Tobacco packaging warning messages
References
{{Alcohealth
Health effects of alcohol
Packaging