Alceon Group is an Australian venture capital, private equity and investment firm. The company was established in 2010 by Trevor Loewensohn and Phil Green. The company owns Decor Corporation, founded in Melbourne in 1958. It also acquired Marlin Brands in 2017, and Willow Ware Australia, founded in Melbourne in 1887.

Portfolio

Marlin Brands

Alceon Group owns 50% of Marlin Brands with

Oaktree Capital Management Oaktree Capital Management, Inc. is an American global asset management firm specializing in alternative investment strategies. As of September 30, 2024, the company managed $205 billion for its clientele. The firm was co-founded in 1995 by a ...

. *Zanui – Homewares stores *Decor – Food storage containers, brushware and mops *Reva – Pegs *Starmaid – Document storage *Willow – BBQ needs, document storage

Mosaic Brands Mosaic Brands Limited, formerly known as Noni B Limited was an Australian fashion retail company. It operated 715 stores across Australia under the brands Millers, Rockmans, Noni B, Rivers, Katies, Autograph, Crossroads, W. Lane and Beme, most ...

In September 2014, Alceon Group attempted a

takeover In business, a takeover is the purchase of one company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are publicly listed, in contrast to the acquisi ...

of womenswear retailer Noni B (later renamed

Mosaic Brands Mosaic Brands Limited, formerly known as Noni B Limited was an Australian fashion retail company. It operated 715 stores across Australia under the brands Millers, Rockmans, Noni B, Rivers, Katies, Autograph, Crossroads, W. Lane and Beme, most ...

). However, Alceon was blocked from taking the company

private Private or privates may refer to: Music * "In Private", by Dusty Springfield from the 1990 album ''Reputation'' * Private (band), a Denmark-based band * "Private" (Ryōko Hirosue song), from the 1999 album ''Private'', written and also recorded ...

when

Gannet Capital Gannets are seabirds comprising the genus ''Morus'' in the family Sulidae, closely related to boobies. They are known as 'solan' or 'solan goose' in Scotland. A common misconception is that the Scottish name is 'guga' but this is the Gaelic nam ...

acquired a 12 per cent stake in Noni B. Alceon Group owns 36% of Mosaic Brands.

Willow Ware

Willow Ware had its origin in Wilson Brothers Pty, founded by Ralph and Richard, sons of Ralph Wilson, sen., (c. 1826 – 14 June 1901) and Elizabeth Wilson ( – 21 April 1912). With start-up capital from their parents, they began making tin cans in 1887, and constructed a factory in

North Melbourne North Melbourne is an inner-city suburb in Melbourne, Victoria (Australia), Victoria, Australia, north-west of Melbourne's Melbourne central business district, Central Business District, located within the City of Melbourne Local government ar ...

. Ralph Wilson (1865 – 10 December 1930) married Agnes Kirkwood Twaddell (1870–1946) in 1896, and lived at "Benarty", in High Street, Malvern. Ralph seems to have been a respected employer, but nothing has been found of his brother Richard's involvement, except for his retirement in 1906. Apart from robberies and vandalism, the company was never in the news. It established the "Willow" brand in the 1920s, making

Coolgardie safe The Coolgardie safe is a low-tech food storage unit, using evaporative cooling to prolong the life of whatever edibles are kept in it. It applies the basic principle of heat transfer which occurs during evaporation of water (see latent heat and ...

s, billies and other metal cookware, and became W., M., Y., and A. H. Wilson Ltd. The firm later moved to

Tullamarine Tullamarine ( ) is a suburb in Melbourne, Victoria, Australia, north-west of Melbourne's Central Business District, located within the Cities of Brimbank, Hume and Merri-bek local government areas. Tullamarine recorded a population of 6,7 ...

, and now only makes plastic products. Since 2018, the brand has been owned by Decor Corporation, a subsidiary of Marlin Management Services.

References

External links

*
Alceon Group , Shop Ethical! company profile
Australian companies established in 2010 Private equity firms of Australia Food preservation Cooler manufacturers Vacuum flasks Camping equipment manufacturers Holding companies of Australia {{Australia-company-stub