Alan D. Eames
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Alan Duane Eames (April 16, 1947 – February 10, 2007) was an American writer and an anthropologist of
beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
, who was described as the "Indiana Jones of Beer".


Beer anthropologist

Eames acquired a reputation as the "
Indiana Jones ''Indiana Jones'' is an American media franchise consisting of five films and a prequel television series, along with games, comics, and tie-in novels, that depicts the adventures of Indiana Jones (character), Dr. Henry Walton "Indiana" Jones, ...
of beer" in reference to his global quest to learn about the origins of beer and the role it played in ancient societies and cultures. Eames visited 44 countries. In Egypt he found
hieroglyphic Ancient Egyptian hieroglyphs ( ) were the formal writing system used in Ancient Egypt for writing the Egyptian language. Hieroglyphs combined ideographic, logographic, syllabic and alphabetic elements, with more than 1,000 distinct characters. ...
s about beer, and travelled on the Amazon River in search of a lost black brew. In the
Andes The Andes ( ), Andes Mountains or Andean Mountain Range (; ) are the List of longest mountain chains on Earth, longest continental mountain range in the world, forming a continuous highland along the western edge of South America. The range ...
, Eames trekked in search of a brew made from strawberries that were the size of baseballs. With Professor Solomon Katz of the
University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...
, Eames formulated the theory that beer was an important factor in the creation of settled and civilised societies. Eames believed that beer was the most feminine of drinks, and thought that ancient societies considered it a gift from a goddess rather than a god, as from the gods Ama-Gestin and Ninkasis. Though not verified photographically or otherwise, Eames claimed to have found the world's ''"oldest beer advertisement"'' on a
Mesopotamia Mesopotamia is a historical region of West Asia situated within the Tigris–Euphrates river system, in the northern part of the Fertile Crescent. Today, Mesopotamia is known as present-day Iraq and forms the eastern geographic boundary of ...
n
stone tablet A stele ( ) or stela ( )The plural in English is sometimes stelai ( ) based on direct transliteration of the Greek, sometimes stelae or stelæ ( ) based on the inflection of Greek nouns in Latin, and sometimes anglicized to steles ( ) or stela ...
that dated to roughly 4000 B.C. Eames claimed that the tablet contained the
tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...
"Drink Elba, the beer with the heart of a lion." along with a depiction of a headless woman with large breasts holding goblets of beer in each of her hands.


Life

Eames was born in
Gardner, Massachusetts Gardner is a city in Worcester County, Massachusetts, Worcester County in the Commonwealth of Massachusetts, United States. The population was 21,287 in the 2020 United States census, 2020 census. Gardner is home of such sites as the Blue Moon D ...
, the son of anthropologist, Warren Baker Eames. He graduated from Mark Hopkins College in
Brattleboro, Vermont Brattleboro (), originally Brattleborough, is a New England town, town in Windham County, Vermont, United States, located about north of the Massachusetts state line at the confluence of Vermont's West River (Vermont), West River and the Connec ...
. Moving to New York City in 1968, he opened an art gallery, and began researching beer in the
New York Public Library The New York Public Library (NYPL) is a public library system in New York City. With nearly 53 million items and 92 locations, the New York Public Library is the second-largest public library in the United States behind the Library of Congress a ...
. In 1975, he acquired a store named Gleason's from Curt and Kay Gleason in
Templeton, Massachusetts Templeton is a town in Worcester County, Massachusetts, United States. The population was 8,149 at the 2020 census. The town comprises four main villages: Templeton Center, East Templeton, Baldwinville, and Otter River. Geography According to ...
, in which he sold a large selection of beers. He also created and ran two branches of his Three Dollar Dewey's Ale House in
Portland, Maine Portland is the List of municipalities in Maine, most populous city in the U.S. state of Maine and the county seat, seat of Cumberland County, Maine, Cumberland County. Portland's population was 68,408 at the 2020 census. The Portland metropolit ...
, and Brattleboro. Eames was the founding director of the American Museum of Brewing History and Fine Arts in
Fort Mitchell, Kentucky Fort Mitchell is a home rule-class city in Kenton County, Kentucky, United States. The population was 8,702 at the 2020 census. It is part of the Cincinnati metropolitan area. History Fort Mitchell was the site of one of seven Civil War forti ...
. Eames wrote seven books on beer and was a contributor to the ''Encyclopedia of Beer''. Eames also broadcast about beer and advised film-makers on beer-related themes. Eames stopped drinking beer eight years before his death, and died in his sleep of respiratory failure at his home in
Dummerston, Vermont Dummerston is a New England town, town in Windham County, Vermont, United States. The population was 1,865 at the 2020 United States Census, 2020 census. It is home to the longest covered bridge still in use in Vermont. Its borders include three m ...
, in 2007. He was survived by his fifth wife, Sheila, his sons Adrian and Andrew, and his daughter Elena.


Selected bibliography

*''Ale Dreams'' (1986) *''A Beer Drinker's Companion: 5000 Years of Quotes and Anecdotes'' (1988) Harvard, Mass.: Ayers Rock Press. *''Secret Life of Beer: Legends, Lore, and Little-Known Facts'' (1995). Pownal, Vt.: Storey Communications.


References

{{DEFAULTSORT:Eames, Alan 1947 births 2007 deaths People from Gardner, Massachusetts Beer writers 20th-century American anthropologists