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Allen Harold "Al" Neuharth (March 22, 1924 – April 19, 2013) was an American businessman,
author In legal discourse, an author is the creator of an original work that has been published, whether that work exists in written, graphic, visual, or recorded form. The act of creating such a work is referred to as authorship. Therefore, a sculpt ...
, and
columnist A columnist is a person who writes for publication in a series, creating an article that usually offers commentary and opinions. Column (periodical), Columns appear in newspapers, magazines and other publications, including blogs. They take the ...
born in
Eureka, South Dakota Eureka is a city in western McPherson County, South Dakota, United States, near the North Dakota state line. The population was 813 at the 2020 census. History Eureka was laid out in 1887, and named " Eureka", a Greek exclamation meaning "I ha ...
. He was the founder of ''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'', The Freedom Forum, and its
Newseum The Newseum (April 18, 1997–March 3, 2002 and April 11, 2008–December 31, 2019) was an American museum located first in Rosslyn, Virginia, and later at 555 Pennsylvania Avenue NW, in Washington, D.C., dedicated to news and journalism that ...
.


Early life

Al Neuharth was born in
Eureka, South Dakota Eureka is a city in western McPherson County, South Dakota, United States, near the North Dakota state line. The population was 813 at the 2020 census. History Eureka was laid out in 1887, and named " Eureka", a Greek exclamation meaning "I ha ...
, to a German-speaking family. Neuharth's parents were Daniel J. and Christina, who married on January 11, 1922. Daniel died when Al was two. Al needed to help his family survive the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. He worked on his grandfather's farm. As a youngster; he also delivered the '' Minneapolis Tribune'' but he gave that up for a better-paying job in the
meat industry The meat industry are the people and companies engaged in modern industrialized livestock agriculture for the production, packing, preservation and marketing of meat (in contrast to dairy products, wool, etc.). In economics, the meat industry is ...
, sweeping up in the meat plants and slaughtering animals. Neuharth graduated from Alpena High School in Alpena, South Dakota, where he worked for Allen Brigham, owner of the local newspaper, the ''Alpena Journal''. At the age of 19, Neuharth served in the
Army An army, ground force or land force is an armed force that fights primarily on land. In the broadest sense, it is the land-based military branch, service branch or armed service of a nation or country. It may also include aviation assets by ...
during
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. As a member of the 86th Infantry Division, Neuharth was deployed to France, Germany, and the Philippines.


Education

After the war, Neuharth attended the University of South Dakota in Vermillion, where he edited the school newspaper, '' The Volante''. He maintained an affiliation with the university and had an office in the Media & Journalism building, the Al Neuharth Media Center, until he died in 2013. Neuharth founded the Al Neuharth Free Spirit Scholarship, awarded to graduating high school students who exemplify the qualities of a "free spirit" and aim to pursue a career in journalism.


News career

Neuharth and fellow USD alum Bill Porter founded ''SoDak Sports'', a weekly newspaper devoted to covering the sports scene in South Dakota. Despite its initial popularity, the weekly ''SoDak Sports'' went bankrupt in a year's time, losing Neuharth the $50,000 he had borrowed. After his failure, Neuharth went to the ''
Miami Herald The ''Miami Herald'' is an American daily newspaper owned by McClatchy, The McClatchy Company and headquartered in Miami-Dade County, Florida. Founded in 1903, it is the fifth-largest newspaper in Florida, serving Miami-Dade, Broward County, Fl ...
'', where he became assistant managing editor. In 1960, the Knight newspaper chain (later a part of
Knight Ridder Knight Ridder was an American media company, specializing in newspaper and Internet publishing. It was bought by McClatchy on June 27, 2006, allowing the latter to become the second largest newspaper publisher in the United States at the time ...
), which owned the ''Herald'', sent him to its ''
Detroit Free Press The ''Detroit Free Press'' (commonly referred to as the ''Freep'') is a major daily newspaper in Detroit, Michigan, United States. It is the largest local newspaper owned by Gannett (the publisher of ''USA Today''), and is operated by the Detro ...
'', which was fighting an uphill battle with the ''
Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the ''Detroit Tribune'' on February ...
'', which Neuharth would later buy while at
Gannett Gannett Co., Inc. ( ) is an American mass media holding company headquartered in New York City. It is the largest U.S. newspaper publisher as measured by total daily circulation. It owns the national newspaper ''USA Today'', as well as several ...
. After Neuharth decided that he could go no further in the Knight organization due to the Knight family's control, in 1963, he accepted Gannett head Paul Miller's offer to move to Gannett's headquarters in
Rochester, New York Rochester is a city in and the county seat, seat of government of Monroe County, New York, United States. It is the List of municipalities in New York, fourth-most populous city and 10th most-populated municipality in New York, with a populati ...
to run its paper there, the ''
Democrat and Chronicle The ''Democrat and Chronicle'' is a daily newspaper serving the greater Rochester, New York, area. Headquartered at 245 East Main Street in downtown Rochester, the ''Democrat and Chronicle'' operates under the ownership of Gannett. The paper's ...
''. In 1966, he took charge of Gannett Florida. He started ''Today'' in Cocoa, Florida, which eventually became ''
Florida Today ''Florida Today'' is the major daily newspaper serving Brevard County, Florida. Al Neuharth of the Gannett corporation started the paper in 1966, and some of the things he did with this newspaper presaged what he would later do at ''USA Toda ...
''. The color schemes used in ''Florida Today'' became an inspiration for the initial format for ''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
''. He then ran the boardroom under Miller, whom he eventually succeeded in 1973. He helped to build Gannett into the largest newspaper company in the United States. During his tenure, Gannett's revenues expanded by 1,450%. In 1979, Gannett owned 78 daily and 21 weekly newspapers, seven television stations, over a dozen radio stations, outdoor advertising plants, and the
Louis Harris Louis Harris (January 6, 1921 – December 17, 2016) was an American opinion polling entrepreneur, journalist, and author. He ran one of the best-known polling organizations of his time, Louis Harris and Associates, which conducted The H ...
& Associates research firm. Gannett purchased Harris because the firm was doing costly research for Neuharth to determine the advisability of starting a new national newspaper.


''USA Today''

Neuharth founded ''USA Today'' in 1982, which as of March 2013 was the third most widely read newspaper in the country. He won the Walter Cronkite Award for Excellence in Journalism in 1988, in recognition of his founding of the newspaper. Neuharth retired from Gannett on March 31, 1989, at the age of 65. After his retirement, Neuharth authored a weekly column entitled ''Plain Talk'' through August 2010.


Freedom Forum

Neuharth served as chairman of the board of the Gannett Foundation upon his retirement. The foundation was founded by Frank Gannett, founder of the newspaper chain. Neuharth took control of the foundation, removed the CEO, and installed his own top executive. He then renamed the foundation the Freedom Forum. Neuharth was chairman of the Freedom Forum from 1991 until he died in 2013. The Freedom Forum annually gives out the Al Neuharth Award for Excellence in the Media. Past winners include
Walter Cronkite Walter Leland Cronkite Jr. (November 4, 1916 – July 17, 2009) was an American broadcast journalist who served as anchorman for the ''CBS Evening News'' from 1962 to 1981. During the 1960s and 1970s, he was often cited as "the most trust ...
(1989), Carl T. Rowan (1990), Helen Thomas (1991),
Tom Brokaw Thomas John Brokaw (; born February 6, 1940) is an American author and retired network television journalist. He first served as the co-anchor of Today (American TV program), ''The Today Show'' from 1976 to 1981 with Jane Pauley, then as the anch ...
(1992),
Larry King Larry King (born Lawrence Harvey Zeiger; November 19, 1933 – January 23, 2021) was an American TV and radio host presenter, author, and former spokesman. He was a WMBM radio interviewer in the Miami area in the 1950s and 1960s and beginning in ...
(1993), Charles Kuralt of CBS (1994), Albert R. Hunt and
Judy Woodruff Judy Carline Woodruff (born November 20, 1946) is an American broadcast journalist who has worked in local, network, cable, and public television news since 1970. She was the anchor and managing editor of the ''PBS NewsHour'' through the end of 20 ...
(1995), Robert MacNeil (1996), Cokie Roberts (1997), Tim Russert and
Louis Boccardi Louis D. Boccardi was president and Chief Executive Officer of The Associated Press (AP), the world's largest news organization, from 1985 until his retirement in 2003. Prior to assuming the presidency, he served one year as Executive Vice Pres ...
(1998), John Seigenthaler (1999), Jim Lehrer (2001), Tom Curley (2002), Don Hewitt of CBS (2004), Garrison Keillor (2005), Bob Schieffer of CBS (2006), John Quinn and Ken Paulson (2007), Charles Overby (2008), Katie Couric (2009), Brian Lamb of
C-SPAN Cable-Satellite Public Affairs Network (C-SPAN ) is an American Cable television in the United States, cable and Satellite television in the United States, satellite television network, created in 1979 by the cable television industry as a Non ...
(2011) and Marilyn Hagerty of the Grand Forks Herald (2012).


Quotes

"We in the media could help he insurance situationif we put in proper perspective long range hurricane forecasts that often are exaggerated and play into insurers' hands." "The First Amendment guarantees a free press. We in the media must make sure it is a fair press."


Personal

Neuharth had two children from his first marriage on June 16, 1946, to Loretta F. Helgeland. He was divorced in 1973. He married his second wife, Florida State Senator Lori Wilson, in 1973. Their marriage lasted seven years. He married Rachel Fornes, a
Cocoa Beach, Florida Cocoa Beach is a city in Brevard County, Florida, United States. The population was 11,354 at the 2020 United States census, up from 11,231 at the 2010 census. It is part of the Palm Bay, Florida, Palm Bay–Melbourne, Florida, Melbourne–T ...
, chiropractor, and they adopted six children. In 1975, Neuharth built a beachfront mansion in Cocoa Beach. It contained of living space, 11 bedrooms and 12 bathrooms. It was valued at several million dollars and was the largest in the city. It was sold after his death and was destroyed by fire in 2016. Neuharth died on Friday, April 19, 2013, at his home in Cocoa Beach, at the age of 89. Jack Marsh, president of the Al Neuharth Media Center and a close friend, confirmed that he died at his home. Marsh said that Neuharth fell earlier in the week and never quite recovered.


Awards and honors

*
Bronze Star Medal The Bronze Star Medal (BSM) is a Awards and decorations of the United States Armed Forces, United States Armed Forces decoration awarded to members of the United States Armed Forces for either heroic achievement, heroic service, meritorious a ...
* Horatio Alger Award (1975) * First male from the newspaper industry to win Association for Women in Communications' highest award, the Headliner Award * Golden Plate Award of the
American Academy of Achievement The American Academy of Achievement, colloquially known as the Academy of Achievement, is a nonprofit educational organization that recognizes some of the highest-achieving people in diverse fields and gives them the opportunity to meet one ano ...
(1982) * Walter Cronkite Award for Excellence in Journalism (1988)


Books

* ''BusCapade: Plain Talk Across the USA''. Washington, D.C.: USA Today Books, 1987, * ''Profiles of Power: How the Governors Run Our 50 States'', with Kenneth A. Paulson and Phil Pruitt. Washington, D.C.: USA Today Books, 1988, * ''Truly One Nation'', with Ken Paulson and
Dan Greaney Daniel Greaney is an American television writer. He has written for ''The Simpsons'' and ''The Office''. He was hired during ''The Simpsons'' seventh season after writing the first draft of the episode " King-Size Homer", but left after season e ...
. New York: USA Today Books: Doubleday, 1988, * ''Window on the World: Faces, Places, and Plain Talk from 32 Countries''. Washington, D.C.: USA Today Books, 1988, * ''Nearly One World'', with Jack Kelley and Juan J. Walte. New York: USA Today Books/Doubleday, 1989, * ''Confessions of an S.O.B.''. New York: Doubleday, 1989, * ''Free Spirit: How You Can Get the Most out of Life at Any Age...and How It Might Make You a Millionaire''. Arlington, Va.: Newseum Books, 2000,


References

* Neuharth, Al. ''Confessions of an S.O.B.'' Doubleday, 1989 * Vaughn, Stephen L. "Encyclopedia of American Journalism". Routledge, 2007, pp. 329–330.


External links


NAA Honors Allen H. Neuharth for Lifetime of Achievement
*
Al Neuharth Oral History Interview
by the Samuel Proctor Oral History Program at the
University of Florida The University of Florida (Florida or UF) is a public university, public land-grant university, land-grant research university in Gainesville, Florida, United States. It is a senior member of the State University System of Florida and a preem ...
{{DEFAULTSORT:Neuharth, Al 1924 births 2013 deaths American male journalists American columnists United States Army personnel of World War II USA Today people American media executives United States Army soldiers People from Cocoa Beach, Florida People from Eureka, South Dakota American people of German descent People from Jerauld County, South Dakota Journalists from South Dakota American newspaper publishers (people)