Al Feldstein

Albert Bernard Feldstein ( ; October 24, 1925 – April 29, 2014) was an American writer, editor, and artist, best known for his work at EC Comics and, from 1956 to 1985, as the editor of the satirical magazine '' Mad''. After retiring from ''Mad'', Feldstein concentrated on American paintings of Western wildlife.

Early life and education

Al Feldstein was born October 24, 1925, in Brooklyn, New York, to a Jewish household. He was the son of Max, who made dental molds, and Beatrice Feldstein. After winning an award in the 1939 New York World's Fair poster contest, he decided on a career in the art field and studied at the High School of Music and Art in Manhattan. During World War II, he served stateside in the Army Air Forces.Al Feldstein, the Soul of Mad Magazine, Dies at 88.
''The New York Times'' via Internet Archive. Retrieved July 25, 2021.

Career

While in high school, he was hired by Jerry Iger to work in the S. M. Iger Studio, a packager of comic-book stories supplying outsourced content to publishers entering the new medium. He recalled,

His earliest background art was for ''Sheena, Queen of the Jungle''.

After graduating from high school he attended the Art Students League. Feldstein freelanced art for comic books, including Fox Comics. Feldstein recalled that Bob Farrell, whom he considered a "wheeler-dealer" driving a convertible Cadillac, introduced him to Victor Fox in return for a commission from all payments Fox made to him. Feldstein rewrote Farrell's scripts for Fox and produced the art for the stories. He described Fox as the "typical exploiting comic book publisher of his day, grinding out shameless imitations of successful titles and trends" and mistreating his writers and artists.

Feldstein wrote, drew and packaged the complete ''Junior'' and ''Sunny'' books for Fox, and produced a comic book adaptation of ''Meet Corliss Archer''. Warned by his letterer Jim Wroten to be cautious about payments from Victor Fox, who'd "gotten himself into financial trouble", Feldstein approached Bill Gaines, who'd just taken over as EC Comics publisher following his father's death in a speedboat crash. Feldstein's initial EC assignment was drawing a teenage book, the beginning of a long working relationship with Gaines.

EC Comics

Arriving at EC in 1948, Feldstein began as an artist, but he soon combined art with writing, eventually editing most of the EC titles. Although he originally wrote and illustrated approximately one story per comic, in addition to doing many covers, Feldstein finally focused on editing and writing, reserving his artwork primarily for covers. From late 1950 through 1953, he edited and wrote stories for seven EC titles.

As EC's editor, Feldstein created a literate line, balancing his genre tales with potent graphic stories probing the underbelly of American life. In creating stories around such topics as racial prejudice, rape, domestic violence, police brutality, drug addiction and child abuse, he succeeded in addressing problems and issues which the 1950s radio, motion picture and television industries were too timid to dramatize.

While developing a stable of contributing writers that included Robert Bernstein, Otto Binder, Daniel Keyes, Jack Oleck and Carl Wessler, he published the first work of Harlan Ellison. EC employed the comics industry's finest artists and published promotional copy to make readers aware of their staff. Feldstein encouraged the EC illustrators to maintain their personal art styles, and this emphasis on individuality gave the EC line a unique appearance. Distinctive front cover designs framing those recognizable art styles made Feldstein's titles easy to spot on crowded newsstands.

Those comic books, known as EC's '' New Trend'' group, included ''Weird Science'', ''Weird Fantasy'', '' Tales from the Crypt'', '' The Haunt of Fear'', '' The Vault of Horror'', ''Shock SuspenStories'', ''Crime SuspenStories'', ''Panic'' and ''Piracy''. After the New Trend titles folded in 1955, Feldstein edited EC's short-lived New Direction line, followed by EC's Picto-Fiction magazines.

''Mad''

After industry and government pressures forced Gaines to shut down most of his EC titles, Feldstein was briefly separated from the company. But when Harvey Kurtzman left ''Mad'' in 1956, Gaines turned to his former editor. Feldstein spent the next 29 years at the helm of what became one of the nation's leading and most influential magazines. It is unclear what the circulation of the magazine was when Feldstein took over but it is estimated to be between 325,000 and 750,000. By the 1960s, it had increased to over a million, and by the 1970s, it had doubled to two million. Circulation multiplied more than eight times during Feldstein's tenure, peaking at 2,850,000 for an issue in 1974 (and an average of 2.1 million for that year), although it declined to a third of that figure by the end of his time as editor.

Feldstein has been credited with giving the magazine the personality of a "smart-alecky, sniggering and indisputably clever spitball-shooter."

Many new cartoonists and writers surfaced during the early years of Feldstein's editorship. This process leveled off in the 1960s as the magazine came to rely on a steady group of contributors. Feldstein's first issue as editor (#29) was also the first issue to display the twisted work of cartoonist Don Martin. The fo