Al Cleveland (born Alfred W. Cleveland; March 11, 1930 – August 14, 1996) was an American

songwriter A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music ...

for the

Motown Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''mot ...

label. Among his most popular co-compositions are 1967's " I Second That Emotion" and 1969's "

Baby, Baby Don't Cry "Baby, Baby Don't Cry", released in December 1968, is a single recorded by The Miracles for Motown Records' Tamla label. The composition was written by Miracles lead singer Smokey Robinson, Motown staff writers Al Cleveland and Terry "Buzzy" John ...

" performed by

Smokey Robinson & the Miracles The Miracles (also known as Smokey Robinson and the Miracles from 1965 to 1972) were an American vocal group that was the first successful recording act for Berry Gordy's Motown Records, and one of the most important and most influential groups ...

and 1971's " What's Going On" performed by

Marvin Gaye Marvin Pentz Gay Jr., who also spelled his surname as Gaye (April 2, 1939 – April 1, 1984), was an American singer and songwriter. He helped to shape the sound of Motown (music style), Motown in the 1960s, first as an in-house session player ...

. Cleveland was born in

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...

Pennsylvania Pennsylvania (; (Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, Ma ...

, United States, to Alfred W. and Dorothy Cleveland. Al has two sisters, Edna Grate and Mamie Jett, as well as one brother, Robert Cleveland. His sons Alfred D Cleveland and Theodore Mills survive him. He had a long and distinguished writing career, initially for New York artists on the Scepter/Wand labels such as

Dionne Warwick Marie Dionne Warwick (; born December 12, 1940) is an American singer, actress, and television host. Warwick ranks among the 40 biggest U.S. hit makers between 1955 and 1999, based on her chart history on ''Billboards Hot 100 pop singles ch ...

(e) and Tommy Hunt, as well as

Gene Pitney Gene Francis Alan Pitney (February 17, 1940 – April 5, 2006) was an American singer-songwriter and musician. Pitney charted 16 top-40 hits in the United States, four in the top ten. In the United Kingdom, he had 22 top-40 hit singles, inclu ...

before moving to Motown, where he provided songs for Smokey &

The Miracles The Miracles (also known as Smokey Robinson and the Miracles from 1965 to 1972) were an American vocal group that was the first successful recording act for Berry Gordy's Motown Records, and one of the most important and most influential grou ...

, the Marvelettes,

David Ruffin David Eli Ruffin (born Davis Eli Ruffin;Ribowsky, p. 88 January 18, 1941 – June 1, 1991) was an American soul singer and musician most famous for his work as one of the lead singers of the Temptations (1964–68) during the group's "Cla ...

, the

Four Tops The Four Tops are an American vocal quartet from Detroit who helped to define the city's Motown sound of the 1960s. The group's repertoire has included soul music, R&B, disco, adult contemporary, doo-wop, jazz, and show tunes. Founded as the F ...

and

Chuck Jackson Chuck Jackson (born July 22, 1937) is an American R&B singer who was one of the first artists to record material by Burt Bacharach and Hal David successfully. He has performed with moderate success since 1961. His hits include "I Don't Want to ...

before hitting the big time with a co-authorship of Marvin Gaye's "What's Goin' On?" and "Save the Children." In later years, he produced Native American music. He died of heart disease in Las Vegas at the age of 66.

References

1930 births 1996 deaths African-American songwriters Songwriters from Pennsylvania Motown artists Musicians from Pittsburgh 20th-century American composers 20th-century African-American musicians {{US-songwriter-stub