Al Cleveland (born Alfred W. Cleveland; March 11, 1930 – August 14, 1996) was an American

songwriter A songwriter is a person who creates musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music genre and film scoring. ...

for the

Motown Motown is an American record label owned by the Universal Music Group. Founded by Berry Gordy, Berry Gordy Jr. as Tamla Records on January 12, 1959, it was incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau ...

label. Among his most popular co-compositions are 1967's " I Second That Emotion" and 1969's " Baby, Baby Don't Cry" performed by

Smokey Robinson & the Miracles The Miracles (later known as Smokey Robinson and the Miracles from 1965 to 1972) were an American vocal group formed in Detroit, Michigan in 1955. They were the first successful recording act for Motown Records and are considered one of the most ...

and 1971's " What's Going On" performed by

Marvin Gaye Marvin Pentz Gaye Jr. (; April 2, 1939 – April 1, 1984) was an American Rhythm and blues, R&B and soul singer, songwriter, musician, and record producer. He helped shape the sound of Motown in the 1960s, first as an in-house session player an ...

. Cleveland was born in

Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...

Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...

, United States, to Alfred W. and Dorothy Cleveland. Al has two sisters, Edna Grate and Mamie Jett, as well as one brother, Robert Cleveland. His sons Alfred D Cleveland and Theodore Mills survive him. He had a long and distinguished writing career, initially for New York artists on the Scepter/Wand labels such as

Dionne Warwick Marie Dionne Warwick ( ; born Marie Dionne Warrick; December 12, 1940) is an American singer, actress, and television host. During her career, Warwick has won many awards, including six Grammy Awards. She has been inducted into the Hollywood Wa ...

and Tommy Hunt, as well as

Gene Pitney Gene Francis Alan Pitney (February 17, 1940 – April 5, 2006) was an American pop and country singer, songwriter, and musician. Pitney charted 16 top-40 hits in the United States, four in the top ten. In the United Kingdom, he had 22 top-40 h ...

before moving to Motown, where he provided songs for Smokey &

The Miracles The Miracles (later known as Smokey Robinson and the Miracles from 1965 to 1972) were an American vocal group formed in Detroit, Michigan in 1955. They were the first successful recording act for Motown Records and are considered one of the most ...

The Marvelettes The Marvelettes were an American girl group formed in Inkster, Michigan, Inkster, Michigan in 1960, consisting of schoolmates Gladys Horton, Katherine Anderson, Georgeanna Tillman, Juanita Cowart (now Cowart Motley), and Georgia Dobbins, who was ...

David Ruffin David Eli Ruffin (born Davis Eli Ruffin;Ribowsky, p. 88 January 18, 1941 – June 1, 1991) was an American soul singer most famous for his work as one of the lead singers of the Temptations (1964–1968) during the group's "Classic Five" p ...

, the

Four Tops The Four Tops are an American vocal group formed in Detroit, Michigan in 1953 as the Four Aims. They were one of the most commercially successful American pop music groups of the 1960s and helped propel Motown Records to international fame. The ...

and

Chuck Jackson Charles Benjamin Jackson (July 22, 1937 – February 16, 2023) was an American R&B singer who was one of the first artists to record material by Burt Bacharach and Hal David successfully. He performed with moderate success starting in 1961. Hi ...

before hitting the big time with a co-authorship of Marvin Gaye's "What's Goin' On?" and "Save the Children." In later years, he produced Native American music. He died of heart disease in Las Vegas at the age of 66.

References

1930 births 1996 deaths African-American songwriters Songwriters from Pennsylvania Motown artists Musicians from Pittsburgh 20th-century American composers 20th-century African-American musicians 20th-century American songwriters {{US-songwriter-stub