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was a Japanese entrepreneur and co-founder of
Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
along with Masaru Ibuka.


Early life

Akio Morita was born in
Nagoya is the largest city in the Chūbu region of Japan. It is the list of cities in Japan, fourth-most populous city in Japan, with a population of 2.3million in 2020, and the principal city of the Chūkyō metropolitan area, which is the List of ...
. Morita's family was involved in
sake Sake, , or saki, also referred to as Japanese rice wine, is an alcoholic beverage of Japanese origin made by fermenting rice that has been polished to remove the bran. Despite the name ''Japanese rice wine'', sake, and indeed any East Asi ...
,
miso is a traditional Japanese seasoning. It is a thick paste produced by fermenting soybeans with salt and kōji (the fungus ''Aspergillus oryzae''), and sometimes rice, barley, seaweed, or other ingredients. It is used for sauces and spreads; p ...
and
soy sauce Soy sauce (sometimes called soya sauce in British English) is a liquid condiment of China, Chinese origin, traditionally made from a fermentation (food), fermented paste of soybeans, roasted cereal, grain, brine, and ''Aspergillus oryzae'' or ''A ...
production in the village of Kosugaya (currently a part of Tokoname City) on the western coast of
Chita Peninsula The Chita Peninsula (知多半島 ''Chita Hantō'') is a peninsula to the south of Aichi Prefecture, central Honshū, Japan. It runs approximately north-south. To the west is Ise Bay, while to the east it encloses Mikawa Bay. It faces the Atsu ...
in
Aichi Prefecture is a Prefectures of Japan, prefecture of Japan located in the Chūbu region of Honshū. Aichi Prefecture has a population of 7,461,111 () and a geographic area of with a population density of . Aichi Prefecture borders Mie Prefecture to the ...
since 1665. He was the oldest of four siblings and his father Kyuzaemon trained him as a child to take over the family business. Akio, however, found his true calling in mathematics and physics, and in 1944 he graduated from Osaka Imperial University with a degree in physics. He was later commissioned as a sub-lieutenant in the
Imperial Japanese Navy The Imperial Japanese Navy (IJN; Kyūjitai: Shinjitai: ' 'Navy of the Greater Japanese Empire', or ''Nippon Kaigun'', 'Japanese Navy') was the navy of the Empire of Japan from 1868 to 1945, Potsdam Declaration, when it was dissolved followin ...
, and served in
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. During his service, Morita met his future business partner Masaru Ibuka at a study group for developing infrared-guided bombs ( Ke-Go) in the Navy's Wartime Research Committee.


Sony

In September of 1945, Ibuka founded a radio repair shop in the bombed out Shirokiya Department Store in
Nihonbashi is a business district of Chūō, Tokyo, Japan, which sprung up around the bridge of the same name that has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603. The curre ...
, Tokyo. Morita saw a newspaper article about Ibuka's new venture and, after some correspondence, chose to join him in Tokyo. With funding from Morita's father, they co-founded ''Tokyo Tsushin Kogyo Kabushiki Kaisha'' (Tokyo Telecommunications Engineering Corporation, the forerunner of Sony Corporation) in 1946 with about 20 employees and initial capital of ¥190,000. In 1949, the company developed magnetic recording tape and, in 1950, sold the first
tape recorder An audio tape recorder, also known as a tape deck, tape player or tape machine or simply a tape recorder, is a sound recording and reproduction device that records and plays back sounds usually using magnetic tape for storage. In its present ...
in Japan. Ibuka was instrumental in securing the licensing of
transistor A transistor is a semiconductor device used to Electronic amplifier, amplify or electronic switch, switch electrical signals and electric power, power. It is one of the basic building blocks of modern electronics. It is composed of semicondu ...
technology from
Bell Labs Nokia Bell Labs, commonly referred to as ''Bell Labs'', is an American industrial research and development company owned by Finnish technology company Nokia. With headquarters located in Murray Hill, New Jersey, Murray Hill, New Jersey, the compa ...
to Sony in the 1950s, thus making Sony one of the first companies to apply transistor technology to non-military uses. In 1957, the company produced a pocket-sized radio (the first to be fully transistorized), and in 1958, Morita and Ibuka decided to rename their company
Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
(derived from "sonus"—
Latin Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
for "sound"—and "sonny", a then-common American expression). Morita was an advocate for all the products made by Sony. However, since the radio was slightly too big to fit in a shirt pocket, Morita made his employees wear shirts with slightly larger pockets to give the radio a "pocket sized" appearance. Morita founded Sony Corporation of America (SONAM, currently abbreviated as SCA) in 1960. In the process, he was struck by the mobility of employees between American companies, which was unheard of in Japan at that time. When he returned to Japan, he encouraged experienced, middle-aged employees of other companies to reevaluate their careers and consider joining Sony. The company filled many positions in this manner, and inspired other Japanese companies to do the same. In 1961, Sony Corporation was the first Japanese company to be listed on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
, in the form of American depositary receipts (ADRs). In March 1968, Morita set up a joint venture in Japan between Sony and CBS Records, with him as president, to manufacture "software" for Sony's hardware. Morita became president of Sony in 1971, taking over from Ibuka who had served from 1950 to 1971. In 1975, Sony released the first
Betamax Betamax (also known as Beta, and stylized as the Greek letter Beta, β in its logo) is a discontinued consumer analog Videotape, video cassette recording format developed by Sony. It was one of the main competitors in the videotape format war ag ...
home
videocassette recorder A videocassette recorder (VCR) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other AV sources and can play back the recording after rewinding. The use of a VCR to reco ...
, a year before the VHS format came out. Ibuka retired in 1976 and Morita was named chairman of the company. In 1979, the
Walkman is a brand of Personal stereo, portable audio players manufactured by Sony since 1979. It was originally introduced as a portable Compact Cassette, cassette player and later expanded to include a range of portable audio products. Since 2011, ...
was introduced, making it one of the world's first portable music players and in 1982, Sony launched the world's first compact disc player, the Sony CDP-101, with a
compact disc The compact disc (CD) is a Digital media, digital optical disc data storage format co-developed by Philips and Sony to store and play digital audio recordings. It employs the Compact Disc Digital Audio (CD-DA) standard and was capable of hol ...
(CD) itself, a new data storage format Sony and
Philips Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
co-developed. In that year, a 3.5-inch
floppy disk A floppy disk or floppy diskette (casually referred to as a floppy, a diskette, or a disk) is a type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a ...
structure was introduced by Sony, and it soon became the defacto standard. In 1984, Sony launched the
Discman was a brand name used by Sony for their portable CD players. The first Discman, the Sony D-50 or D-5 (depending on region), was launched in 1984. The Sony brand name for Discman changed to CD Walkman, initially for Japanese lineups launched ...
series, which extended their Walkman brand to portable CD products. Under the vision of Morita, the company aggressively expanded into new businesses. Part of its motivation for doing so was the pursuit of "convergence", linking film, music and digital electronics. Twenty years after setting up a joint venture with CBS Records in Japan, Sony bought CBS Records Group which consisted of
Columbia Records Columbia Records is an American reco ...
,
Epic Records Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the American division of Japanese conglomerate Sony is a Japanese multinational conglomerate (company), cong ...
and other CBS labels. In 1989, they acquired Columbia Pictures Entertainment (
Columbia Pictures Columbia Pictures Industries, Inc., Trade name, doing business as Columbia Pictures, is an American film Production company, production and Film distributor, distribution company that is the flagship unit of the Sony Pictures Motion Picture Group ...
,
TriStar Pictures TriStar Pictures, Inc. (spelled as Tri-Star until 1991) is an American film studio and production company that is part of the Sony Pictures Motion Picture Group, which is part of the Japanese conglomerate Sony, Sony Group Corporation. The compan ...
and others). Norio Ohga, who had joined the company in the 1950s after sending Morita a letter denouncing the poor quality of the company's tape recorders, succeeded Morita as
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
in 1989. Morita suffered a
cerebral hemorrhage Intracerebral hemorrhage (ICH), also known as hemorrhagic stroke, is a sudden bleeding into the tissues of the brain (i.e. the parenchyma), into its ventricles, or into both. An ICH is a type of bleeding within the skull and one kind of stro ...
in 1993 while playing tennis and on November 25, 1994, stepped down as Sony chairman to be succeeded by Ohga.


Other affiliations

Morita was vice chairman of the Japan Business Federation ( Japan Federation of Economic Organizations), and was a member of the Japan-U.S. Economic Relations Group, also known as the "Wise Men's Group". He helped
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
with its acquisition of an interest in
Isuzu , commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
in 1972. He was the third Japanese chairman of the Trilateral Commission. His
amateur radio Amateur radio, also known as ham radio, is the use of the radio frequency radio spectrum, spectrum for purposes of non-commercial exchange of messages, wireless experimentation, self-training, private recreation, radiosport, contesting, and emer ...
call sign is JP1DPJ.


Publications

In 1966, Morita wrote a book called ''Gakureki Muyō Ron'' (学歴無用論, Never Mind School Records), where he stresses that school records are not important to success or one's business skills. In 1986, Morita wrote an autobiography titled '' Made in Japan''. He co-authored the 1991 book '' The Japan That Can Say No'' with politician
Shintaro Ishihara was a Japanese politician and writer, who served as the Governor of Tokyo Metropolis, Governor of Tokyo from 1999 to 2012. Being the former leader of the Far-right politics, radical right Sunrise Party, later merged with Toru Hashimoto's Japan ...
, where they criticized American business practices and encouraged Japanese to take a more independent role in business and foreign affairs. (Actually, Morita had no intention to criticize American practices at that time.) The book was translated into English and caused controversy in the United States, and Morita later had his chapters removed from the English version and distanced himself from the book.


Awards and honours

In 1972, Morita received the Golden Plate Award of the
American Academy of Achievement The American Academy of Achievement, colloquially known as the Academy of Achievement, is a nonprofit educational organization that recognizes some of the highest-achieving people in diverse fields and gives them the opportunity to meet one ano ...
. Morita was awarded the Albert Medal by the United Kingdom's
Royal Society of Arts The Royal Society for the Encouragement of Arts, Manufactures and Commerce, commonly known as the Royal Society of Arts (RSA), is a learned society that champions innovation and progress across a multitude of sectors by fostering creativity, s ...
in 1982, the first Japanese to receive the honor. Two years later, he received the prestigious
Legion of Honour The National Order of the Legion of Honour ( ), formerly the Imperial Order of the Legion of Honour (), is the highest and most prestigious French national order of merit, both military and Civil society, civil. Currently consisting of five cl ...
, and in 1991, was awarded the First Class Order of the Sacred Treasure from the
Emperor of Japan The emperor of Japan is the hereditary monarch and head of state of Japan. The emperor is defined by the Constitution of Japan as the symbol of the Japanese state and the unity of the Japanese people, his position deriving from "the will of ...
. He was elected to the
American Philosophical Society The American Philosophical Society (APS) is an American scholarly organization and learned society founded in 1743 in Philadelphia that promotes knowledge in the humanities and natural sciences through research, professional meetings, publicat ...
in 1992 and the
American Academy of Arts and Sciences The American Academy of Arts and Sciences (The Academy) is one of the oldest learned societies in the United States. It was founded in 1780 during the American Revolution by John Adams, John Hancock, James Bowdoin, Andrew Oliver, and other ...
in 1993. That same year, he was awarded an honorary British knighthood (KBE). Morita received the International Distinguished Entrepreneur Award from the
University of Manitoba The University of Manitoba (U of M, UManitoba, or UM) is a public research university in Winnipeg, Manitoba, Canada. Founded in 1877, it is the first university of Western Canada. Both by total student enrolment and campus area, the University of ...
in 1987. In 1998, he was the only Asian person on ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine's list of the 20 most influential business people of the 20th century as part of their Time 100: The Most Important People of the Century. He was posthumously awarded the Grand Cordon of the
Order of the Rising Sun The is a Japanese honors system, Japanese order, established in 1875 by Emperor Meiji. The Order was the first national decoration awarded by the Japanese government, created on 10 April 1875 by decree of the Council of State. The badge feat ...
in 1999. In 2003, Anaheim University's Graduate School of Business was renamed the Akio Morita School of Business in his honor. The Morita family's support for the program led to the growth of the Anaheim University Akio Morita School of Business in Tokyo, Japan.


Television commercials

*
American Express American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Expr ...
(1984)


Death

Morita, who loved to play golf and tennis, suffered a stroke in 1993, during a game of tennis. The stroke weakened him and left him in a wheelchair. On November 25, 1994, he stepped down as Sony chairman. On October 3, 1999, Morita died of
pneumonia Pneumonia is an Inflammation, inflammatory condition of the lung primarily affecting the small air sacs known as Pulmonary alveolus, alveoli. Symptoms typically include some combination of Cough#Classification, productive or dry cough, ches ...
at the age of 78 in a Tokyo hospital, where he had been admitted since August 1999.


References


Further reading

* Morita, Akio. ''Made in Japan'' Dutton, 1986 * Morita, Akio. ''Never Mind School Records'' (1966) in Japanese * Morita, Akio (Co-Author) and Shintaro Ishihara. ''The Japan That Can Say No'' Simon & Schuster, 1991 , in Japanese


External links

* *
Akio Morita LibrarySony Biographical notesAkio Morita Facts
{{DEFAULTSORT:Morita, Akio 1921 births 1999 deaths Honorary Knights Commander of the Order of the British Empire 20th-century Japanese businesspeople Japanese company founders Imperial Japanese Navy personnel of World War II Recipients of the Legion of Honour Recipients of the Order of the Sacred Treasure People from Nagoya Businesspeople from Tokyo Sony people Osaka University alumni International Emmy Directorate Award Imperial Japanese Navy officers Japanese industrialists Deaths from pneumonia in Japan Members of the American Philosophical Society Fellows of the American Academy of Arts and Sciences Businesspeople in electronics Businesspeople awarded knighthoods