Beijing Huaqi Information Digital Technology Co., Ltd,Go Aigo
The Economist, Jul 31st 2008

trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Aigo (stylized as aigo), is a Chinese

consumer electronics Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...

company. It is headquartered in the Ideal Plaza () in

Haidian District Haidian () is a northwest urban district of Beijing, bordering Xicheng, Beijing, Xicheng and Fengtai, Beijing, Fengtai. It is in area, making it the second-largest district in urban Beijing area (after Chaoyang, Beijing, Chaoyang), and is home ...

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

History

Beijing Huaqi Information Digital Technology Co Ltd (北京华旗资讯科技发展有限公司) is a consumer electronics manufacturer headquartered in

. It was founded by Féng Jūn, who is the current president, since 1993. The company initially produced keyboards. aigo may be participating in a trend that sees Chinese nationals preferring to purchase locally produced

durable good In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be conside ...

s.China's new cultural revolution
money.cnn.com, May 17, 2007: 5:53 AM EDT

Products

Aigo's products include MIDs,

digital media player A digital media player (also known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integrated into a h ...

computer case A computer case, also known as a computer chassis, is the enclosure that contains most of the hardware of a personal computer. The components housed inside the case (such as the CPU, motherboard, memory, mass storage devices, power supply unit ...

digital camera A digital camera, also called a digicam, is a camera that captures photographs in Digital data storage, digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film or film stock. Dig ...

cpu cooling Computer cooling is required to remove the waste heat produced by computer components, to keep components within permissible operating temperature limits. Components that are susceptible to temporary malfunction or permanent failure if overhea ...

fans,Brief Introduction to aigo
aigo Official Site computer peripherals, monitors and computer mouses.

Subsidiaries

Aigo has 27 subsidiariesINTERVIEW-China's Aigo to focus on digital camera market; ops reach breakeven
quamnet.com, 05 Sep 2008, Xinhua Newsfeed and several R&D facilities.Brief Introduction to aigo
aigo Official Site An incomplete list of aigo's subsidiaries can be foun
here

Aigo Music

Established in 1993 and located in Beijing,Contact
aigo Music Official Site aigo Music operates a digital music service much like iTunes. The first of its kind in

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

, it is, as of 2009, the biggest portal for legal downloading of music in the country.About Us
aigo Music Official Site Strategic partnerships with

Warner Music Warner Music Group Corp., commonly abbreviated as WMG, is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and the third-largest in the gl ...

EMI EMI Group Limited (formerly EMI Group plc until 2007; originally an initialism for Electric and Musical Industries, also referred to as EMI Records or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At t ...

and

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

Watch Out Apple, Huaqi Launching Music Download Site
jlmpacificepoch.com, Sep 30, 2005 allow a wide range of music to be offered at 0.99 yuan per song.Will Digital Music in China Overthrow the Traditional Music Publishing Business?
May 10, 2006 in Knowledge@Wharton

Beijing aifly Education and Technology Co Ltd

aigo set up this

English as a Second Language English as a second or foreign language refers to the use of English by individuals whose native language is different, commonly among students learning to speak and write English. Variably known as English as a foreign language (EFL), Engli ...

brand with help from Crazy English founder Li Yang.MP3 Maker To Teach "Crazy" English
/ref>

Beijing aigo Digital Animation Institution

An aigo subsidiary that specializes in 3D animated films.
aigo Digital Animation Institution Official Site

Huaqi Information Technology (Singapore) Pte Ltd

Set up in October 2003,About Us
aigo Singapore Official Site it operates two official aigo

outlet store An outlet store, factory outlet or factory store is a brick and mortar or online shopping, online store where manufacturers sell their merchandise directly to the public. Products at outlet stores are usually sold at reduced prices compared to re ...

s in

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

.aigo unveils second flagship store in Singapore
aigo Singapore Official SiteShop Locations
aigo Singapore Official Site

Shenzhen aigo R&D Co Ltd

Established in 2006, this

Shenzhen Shenzhen is a prefecture-level city in the province of Guangdong, China. A Special economic zones of China, special economic zone, it is located on the east bank of the Pearl River (China), Pearl River estuary on the central coast of Guangdong ...

-based research and development facility focuses on the development of mobile multimedia software.

Sponsorships

aigo is a sponsor of a number of sporting events, the majority involving automobile racing.

Motorsport

aigo was an official partner of the Vodafone McLaren Mercedes Formula One team.McLaren-Mercedes dominated the British Grand Prix
aigo Official Site As of 2008, aigo sponsored Chinese driver "Frankie" Cheng Congfu, in A1GP racing.News
A1GP driver Cheng Congfu's Official's site aigo was an official partner of the 2007

race of champions The Race of Champions (ROC) is an international motorsport event held at the start or end of each year, featuring some of the world's best racing and rally drivers from Formula One, World Rally Championship, IndyCar, NASCAR, sports car racin ...

, a racing competition that uses a variety of different vehicles.aigo, the leading brand for MP3 / MP4 players and digital cameras in China becomes official partner to The Race of Champions
Press Releases, Official Race of Champions Site aigo was one of the sponsors of

Bryan Herta Autosport Bryan Herta Autosport is an American auto racing team that competes in the IndyCar Series and the Michelin Pilot Challenge. It is owned by former IndyCar driver Bryan Herta. The team won the 2011 Indianapolis 500 with driver Dan Wheldon. In 201 ...

s during

Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly shortened to Indy 500, is an annual automobile race held at the Indianapolis Motor Speedway in Speedway, Indiana, United States, an enclave suburb of Indian ...

Football

aigo, as of 2009, had a global strategic cooperation effort with

Manchester United Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd) or simply United, is a professional association football, football club based in Old Trafford (area), Old Trafford, Greater Manchester, Engl ...

.aigo and Manchester United Open a New Era of International Cooperation
aigo Official Site

Notes

References

External links

AigoAigo

aigo tagged posts @ gizmodo.comaigo tagged posts @ engadget.com
{{Electronics industry in China Electronics companies of China Chinese brands Consumer electronics brands Companies established in 1993 Computer hardware companies Computer storage companies Computer systems companies Manufacturing companies based in Beijing Privately held companies of China 1993 establishments in China 1993 in Beijing