Aflatoun International is a
non-governmental organization
A non-governmental organization (NGO) or non-governmental organisation (see American and British English spelling differences#-ise, -ize (-isation, -ization), spelling differences) is an organization that generally is formed independent from g ...
focusing on educating children about their rights and responsibilities and managing financial resources through social and financial education. Headquartered in
Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
,
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
, The Aflatoun programmes, consisting of Aflatot, Aflatoun and Aflateen, are currently implemented in 116 countries by its 192 partner organizations. Aflatoun International is annually reaching 4 million children around the world of which 60% are saving money.
Social and financial education
Aflatoun International provides children with
social
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not.
Etymology
The word "social" derives from ...
and
financial education
Financial literacy is the possession of the set of skills and knowledge that allows an individual to make informed and effective decisions with all of their financial resources. Raising interest in personal finance is now a focus of state-run progr ...
. Through balancing
social learning and
financial concepts, the Aflatoun programmes empower children to believe in themselves, know their rights and responsibilities, understand and practice saving and spending, and start their own enterprises.
[Human Rights Education in Asian Schools, Volume Twelve, Asia-Pacific Human Rights Information Center, Osaka, Japan] These can include organizing social campaigns, setting up
savings
Wealth is the abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions. This includes the core meaning as held in the originating Old English word , which is from an ...
systems and starting small scale financial
enterprises. Through the notion of Social & Financial Education, children are empowered to make a positive change in their lives and in their communities, with the aim of ultimately leading them to breaking the
cycle of poverty
In economics, a cycle of poverty or poverty trap is caused by self-reinforcing cycle, self-reinforcing mechanisms that cause poverty, once it exists, to persist unless there is outside intervention. It can persist across generations, and when appl ...
in which many find themselves.
Background
The inspiration for Aflatoun comes from
Jeroo Billimoria
Jeroo Billimoria (born 20 July 1965) is an Indian social entrepreneur and the founder of several international NGOs. Her work has been featured in several books."Rippling: How Social Entrepreneurs Spread Innovation Throughout the World," Beverl ...
, an Indian national who grew up and worked among the
street children
Street children are poor or homeless children who live on the streets of a city, town, or village. Homeless youth are often called street kids or street child; the definition of street children is contested, but many practitioners and policyma ...
of
Mumbai
Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...
.
Seeing that many of these children were quite
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
ial, she thought it important that children be able to understand their self-worth, rights, and be able to manage their own resources.
The Aflatoun concept was first tested in
India
India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...
18 years ago, introducing financial concepts in a school-based
child rights
Children's rights are a subset of human rights with particular attention to the rights of special protection and care afforded to minors. programme. Billimoria saw that the children reacted well to the games, activities and songs. Due to this success, other countries were approached to discuss whether a similar concept could bring the same benefits to their communities.
In November 2005, the Aflatoun Network was formally launched in Amsterdam, Netherlands. A global initiative involving ten more countries began, and today Aflatoun is active in 109 countries. In March 2008, Aflatoun's worldwide campaign for Child Social and Financial Education was launched with the help of the Netherlands'
Princess Maxima
Princess is a regal rank and the feminine equivalent of prince (from Latin ''princeps'', meaning principal citizen). Most often, the term has been used for the consort of a prince, or for the daughter of a king or prince.
Princess as a subst ...
. It achieved its goals of reaching 75 countries and 1 million children by 2010.
Name and Character
The name Aflatoun was chosen by the children who first participated in the program in India and is based on a
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
movie they liked (
Aflatoon). The chosen character is portraying a little fireball from outer space. Aflatoun was created to lead children through their learning journey and help to create emotional attachment between children and the program material. Thus, the Aflatoun character is the unifying symbol that brings together all the Aflatoun children around the world.
Network
The Aflatoun Network is a participative and inclusive network of organizations who bring the programme to children. The Aflatoun programme is delivered by local partners at the country-level as they best understand the local context. They become the owners of the programme, contextualising the materials and training teachers. The Secretariat in Amsterdam serves as a resource centre for the partners to facilitate information flow and
capacity building
Capacity building (or capacity development, capacity strengthening) is the improvement in an individual's or organization's facility (or capability) "to produce, perform or deploy". The terms ''capacity building'' and ''capacity development'' ha ...
. Also included in the Aflatoun Network are
stakeholders such as
financial institution
Financial institutions, sometimes called banking institutions, are business entities that provide services as intermediaries for different types of financial monetary transactions. Broadly speaking, there are three major types of financial inst ...
s,
microfinance institutions,
corporation
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...
s, researchers,
International non-governmental organization
An international non-governmental organization (INGO) is an organization which is independent of government involvement and extends the concept of a non-governmental organization (NGO) to an international scope.
NGOs are independent of governmen ...
s, multilaterals and bilaterals, among others.
References
External links
* {{Official website, http://www.aflatoun.org
"Commerce plaza puts kids in business", Page 3 ''Businessweek''
*
Franchising a "Fireball"", Stanford Social Innovation Review
Child-related organisations in the Netherlands