CXLoyalty (formerly Affinion Group and CUC) is a private company based in

Stamford, Connecticut Stamford () is a city in Fairfield County, Connecticut, United States, outside of New York City. It is the sixth-most populous city in New England. Stamford is also the largest city in the Western Connecticut Planning Region, Connecticut, Weste ...

that provides customer engagement and loyalty programs. Affinion designs, markets, and services programs that deal with customer relationships for other businesses. The company says it reaches 250 million consumers in 20 countries. In 2006, Affinion Group was cited by

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

as number 321 on its list of largest private companies. In 2016, Affinion reported a worldwide workforce of approximately 3,000. As of March 2015, the company had not reported a profit since 2004. According to its

Bloomberg Business ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

profile at the end of 2014, Affinion had about 5,500 marketing partners, 59 million subscribers in membership and insurance services, and 62 million customers for loyalty programs and credit or

debit card A debit card, also known as a check card or bank card, is a payment card that can be used in place of cash to make purchases. The card usually consists of the bank's name, a card number, the cardholder's name, and an expiration date, on either ...

enhancement services. In 2021, CXLoyalty's Global Loyalty division was acquired by

JPMorgan Chase JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational financial services, finance corporation headquartered in New York City and incorporated in Delaware. It is List of largest banks in the United States, the largest ba ...

. The remaining Global Customer Engagement division announced a rebranding to Tenerity, Inc. in April 2021.

History

Affinion has paid millions of dollars in civil claims and state attorney general claims, in 47 states, for unfair and deceptive trade practices, and faces multiple class-action lawsuits. In December 2006, Trilegiant settled allegations of deceptive selling practices for failing to inform customers of auto-renewal on their membership products. In 2013, Affinion settled allegations with 47 states that its companies misled consumers regarding membership in discount clubs. A $19 million fund was instituted to refund customers who had been subject to unauthorized charges. Affinion acted as a third-party vendor for

US Bank U.S. Bancorp (stylized as us bancorp) is an American multinational financial services firm headquartered in Minneapolis, Minneapolis, Minnesota and incorporated in Delaware. It is the List of largest banks in the United States, 5th-largest ban ...

, which in 2014 was fined $9 million and compelled to pay $47 million in restitution, to resolve allegations that it had charged consumers for services that had not been provided. A spokesman for the bank said "We will be compensating customers who did not receive full services from Affinion, and providing our apology." According to an Affinion spokesman, some consumers were mistakenly billed for services, even though they had not provided the necessary authenticating information. In 2012,

Capital One Capital One Financial Corporation is an American bank holding company founded on July 21, 1994, and specializing in credit cards, auto loans, banking, and savings accounts, headquartered in Tysons, Virginia, with operations primarily in the ...

Financial was also fined over add-on services provided by Affinion. In July 2015, the Consumer Financial Protection Bureau announced that Affinion had billed customers for services that had not actually been provided, claiming that the company owed consumers $6.8 million in refunds, and would have to pay civil penalties amounting to $1.9 million.

References

{{Reflist, 30em Companies based in Stamford, Connecticut Apollo Global Management companies