Advertising inventory or media inventory is the space available in the
media
Media may refer to:
Communication
* Means of communication, tools and channels used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Interactive media, media that is inter ...
,
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
, and
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
industries to advertisers on newspapers, magazines, and digital platforms.
History
Traditionally advertising inventory was sold during
upfront events in the third week of May.
However, advertising space is increasingly being transacted
algorithm
In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algo ...
ically, such as with
real-time bidding.
Categories
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.
* Premium guaranteed
* Audience targeted
* Remnant
* Sponsorships
References
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Advertising