Advertising In Comic Books
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The dribble glass was a typical comic book advertisement Comic book advertisements are a common feature in American
comic book A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
s mainly from the 1940s onwards. As these advertisements were directed at young people, many made sensational claims, and sold the products for a few dollars or less, to be sent to a post office box. Products offered included
novelty item A novelty item is an object which is specifically designed to serve no practical purpose, and is sold for its uniqueness, humor, or simply as something new (hence "novelty", or newness). The term also applies to practical items with fanciful or ...
s, toys, and self-improvement courses such as drawing and body building.


Companies

The
Johnson Smith Company Johnson Smith Company (Johnson Smith & Co.) was a mail-order business established in 1914 by Alfred Johnson Smith that sold novelty items and gag gifts such as miniature cameras, invisible ink, x-ray goggles, whoopee cushions, fake vomit, and j ...
placed advertisements for gadgets and toys that appeared on the back cover of many historically significant comic books, including ''
Action Comics ''Action Comics'' is an American comic book/Comic anthology, magazine series that introduced Superman, one of the first major superhero characters. The publisher was originally known as Detective Comics Inc., which later merged into National ...
'' #1 (June 1938) (the first appearance of the character
Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
) and ''
Detective Comics ''Detective Comics'' (later retitled as ''Batman Detective Comics'') is an American comic book series published by Detective Comics, later shortened to DC Comics. The first volume, published from 1937 to 2011 (and later continued in 2016), is ...
'' #27 (May 1939) (the first appearance of the character
Batman Batman is a superhero who appears in American comic books published by DC Comics. Batman was created by the artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on M ...
).


Notable products offered

* Charles Atlas illustrated bodybuilding book *
Disappearing ink Invisible ink, also known as security ink or sympathetic ink, is a substance used for writing, which is invisible either on application or soon thereafter, and can later be made visible by some means, such as heat or ultraviolet light. Invisibl ...
*
Dribble glass A dribble glass is a drinking glass that has holes hidden in its etched design. The purpose of a dribble glass is for pranks. When a person tilts the glass to take a drink from this glass, they will end up spilling the liquid on their clothing as ...
*
Itching powder Itching powder is a Powder (substance), powder or powder-like substance that induces itching when applied onto human skin. This is usually done as a Practical joke device, practical joke or prank to an unsuspecting victim. Description and uses Th ...
*
Joy buzzer A joy buzzer (also called a hand buzzer) is a practical joke device that consists of a coiled mainspring inside a disc worn in the palm of the hand. When the wearer shakes hands with another person, a button on the disc releases the spring, whic ...
*
Latex mask A rubber mask is one made of Natural rubber, rubber such as latex or silicone, or a soft plastic like polyvinyl chloride, as a form of theatrical makeup or disguise. Typically, such masks are designed to be pulled over the head, or cover only the ...
* Potato gun *
Sea-Monkeys Sea-Monkeys is a marketing term for brine shrimp (''Artemia'') sold as novelty aquarium pets. Developed in the United States in 1957 by Harold von Braunhut, they are sold as eggs intended to be added to water, and most often come bundled in a k ...
*
Sneezing powder Sneezing powder is a group of powders or powder-like substances that induce sneezing when someone is exposed to them. This is usually done as a practical joke or prank to an unsuspecting victim. Sneezing powders containing ''Veratrum album'' alkal ...
* Squirting flower *
Stink bomb A stink bomb, sometimes called a stinkpot, is a device designed to create an unpleasant smell. They range in effectiveness from being used as simple pranks to military grade malodorants or riot control chemical agents. History A stink bomb ...
*
Whoopee cushion A whoopee cushion (also spelled whoopey cushion or whoopie cushion) is a practical joke device, which emulates the sound of flatulence. History and modern usage Records of a whoopee cushion date back to the 10th-century Aghlabid emir of Ifriqiy ...
*
X-ray specs X-ray specs or X-ray glasses are an American novelty item, purported to allow users to see through or into solid objects. In reality, the spectacles merely create an optical illusion; no X-rays are involved. The current paper version is sold und ...
The ads also included recruitment of youngsters to act as salespeople for products such as greeting cards and the national newspaper ''
Grit Grit, Grits, or Gritty may refer to: Food * Grit (grain), bran, chaff, mill-dust or coarse oatmeal * Grits, a corn-based food common in the Southern United States Minerals * Grit, winter pavement-treatment minerals deployed in grit bins * G ...
''. WowComicsNo14page66.png OutOfTheNightNo11pp34A.png MadMonstersNo6pp61.jpg WebOfEvilNo5pp2.jpg WebOfEvilNo15page1.png GirlsFunAndFashionNo46pp42.png WebOfEvilNo3pp1.jpg LittleAudreyNo6pp2.jpg


See also

*
Advertising to children Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards. Advertising involves using communication channels to promote products or services to a specific audie ...
* Soren Sorensen Adams – a Danish-American inventor and manufacturer of novelty products, including the joy buzzer. *
Toy advertising Toy advertising is the advertising, promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is ...


References


Further reading

* 156 pages.


External links

* Comics Advertisements {{comic-stub