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Advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
has been taught around the world for over 100 years. Originating at
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
with the course "Advertising", the subject is now offered through certificate, bachelors, masters, and doctorate programs in over 150 academic institutions. Along with advertising's role in higher education, professional advertising associations such as
American Advertising Federation The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. AAF has 15 district operations, each located in and representing a different region of the na ...
,
American Association of Advertising Agencies The American Association of Advertising Agencies (4As) is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising ...
(AAAA) provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of and the Advertising Education Foundation work to research advertising, its functions and its future, as well as provide a variety of educational resources to students. American Academy of Advertising
/ref> An emerging platform for advertising education is the
student-run advertising agency A student-run advertising agency acts like a real advertising agency, but is operated by students. The student-run agency RAis a business operating within, or in close association with, an academic program in a college or university. When an agenc ...
, an education-based marketing partnership between a for-profit company and a student group or a classroom. This method of teaching advertising fuses academic theories with practical applications.


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