Advertise (horse)
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Advertise (foaled 23 February 2016) is a British
Thoroughbred The Thoroughbred is a list of horse breeds, horse breed developed for Thoroughbred racing, horse racing. Although the word ''thoroughbred'' is sometimes used to refer to any breed of purebred horse, it technically refers only to the Thorough ...
racehorse. As a two-year-old in 2018 he was one of the best colts of his generation in Europe, winning three of his five races including the
July Stakes The July Stakes is a Group 2 flat horse race in Great Britain open to two-year-old colts and geldings. It is run on the July Course at Newmarket over a distance of 6 furlongs (1,207 metres), and ...
and the
Phoenix Stakes The Phoenix Stakes is a Group 1 flat horse race in Ireland open to two-year-old thoroughbred colts and fillies. It is run at the Curragh over a distance of 6 furlongs (1,207 metres), and it is ...
. In the following year he developed into a top-class sprinter, recording major victories in the Commonwealth Cup and the
Prix Maurice de Gheest The Prix Maurice de Gheest is a Group 1 flat horse race in France open to thoroughbreds aged three years or older. It is run at Deauville over a distance of 1,300 metres (about 6½ furlongs), and it is s ...
.


Background

Advertise is a bay horse with a narrow white blaze bred by the Newmarket-based
Cheveley Park Stud Cheveley Park Stud is a thoroughbred racehorse ownership and breeding operation in Newmarket, Suffolk, UK, which has bred and owned many notable horses. It is the oldest stud in Newmarket, the "capital" of British racing, with evidence of h ...
. In August 2017 the
yearling Yearling may refer to: *Yearling (horse), a horse between one and two years old *''The Yearling ''The Yearling'' is a novel by American writer Marjorie Kinnan Rawlings, published in March 1938. It was the main selection of the Book of the ...
was put up for auction at Goffs and was bought for £60,000 by the bloodstock dealer Dermot Farrington. The colt's ownership was held by Manton Estate Racing before passing to Phoenix Thoroughbreds. He was sent into training with Martyn Meade at the Manton Estate near
Manton, Wiltshire Manton is a suburb of the town of Marlborough in Wiltshire, England, just off the A4 Bath Road. History A settlement of twelve households and an estate held by Miles Crispin were recorded at ''Manetone'' in the 1087 Domesday Book. In the 17th ...
. He was from the fifth crop of foals sired by Showcasing, a stallion who won two of his seven races including the 2009 edition of the
Gimcrack Stakes The Gimcrack Stakes is a Group races, Group 2 Flat racing, flat Horse racing, horse race in Great Britain open to two-year-old Colt (horse), colts and geldings. It is run at York Racecourse, Yor ...
. His other foals have included
Quiet Reflection Quiet Reflection (foaled 19 February 2013) is a retired British Thoroughbred racehorse. A specialist sprinter with a preference for soft ground, she showed very good form as a two-year-old in 2015 when she won three of her four races including ...
, Toocoolforschool (
Mill Reef Stakes The Mill Reef Stakes is a Group 2 flat horse race in Great Britain open to two-year-olds. It is run at Newbury over a distance of 6 furlongs (1,207 metres), and it is scheduled ...
), Prize Exhibit (
San Clemente Handicap The San Clemente Stakes is a Grade II American Thoroughbred horse race for three-year-old fillies over a distance of one mile on the turf course scheduled annually in late July or early August at Del Mar Racetrack in Del Mar, California. The event ...
), Tasleet (
Greenham Stakes The Greenham Stakes is a Group 3 flat horse race in Great Britain open to three-year-old colts and geldings. It is run over a distance of 7 furlongs () at Newbury ...
) and Cappella Sansevero (
Round Tower Stakes The Round Tower Stakes is a Group 3 flat horse race in Ireland open to two-year-old thoroughbreds. It is run at the Curragh over a distance of 6 furlongs (1,207 metres), and it is scheduled to tak ...
). Advertise's dam Furbelow showed modest racing ability, winning one minor race as a three-year-old in 2012. She was a granddaughter of Heart of Joy, who won the
Nell Gwyn Stakes The Nell Gwyn Stakes is a Group 3 flat horse race in Great Britain open to three-year-old fillies. It is run over a distance of 7 furlongs (1,408 metres) on the Rowley Mile ...
in England and the
Palomar Handicap The Yellow Ribbon Handicap (formerly known as the Palomar Handicap) is an American Thoroughbred horse race held annually at Del Mar Racetrack in Del Mar, California. The Grade II race is run on turf at a distance of one and one-sixteenth miles (8. ...
in the United States and was a distant relative of
St Paddy St. Paddy (1957–1984) was a British Thoroughbred racehorse and sire. In 1960, he won both the Epsom Derby and the St Leger. His performances in both 1960 and 1961 were instrumental in making his sire Aureole the Leading sire in Great Brit ...
and
Flying Water Flying Water (8 April 1973 – 25 June 1978) was a French Thoroughbred racehorse. In a racing career that was disrupted by injury, she ran eleven times and won six races between July 1975 and June 1978. After winning her only race as a two-year- ...
.


Racing career


2018: two-year-old season

Advertise made his racecourse debut in a
maiden race In horse racing, a maiden race is an event for horses that have not won a race. Horses that have not won a race are referred to as maidens. Maiden horse races are held over a variety of distances and under conditions with eligibility based on the s ...
over six
furlongs A furlong is a measure of distance in imperial units and United States customary units equal to one-eighth of a mile, equivalent to any of 660 feet, 220 yards, 40  rods, 10 chains, or approximately 201 metres. It is no ...
at
Newbury Racecourse Newbury Racecourse is a racecourse and events venue in the civil parish of Greenham, adjoining the town of Newbury, Berkshire, Newbury in Berkshire, England. It has courses for flat races and over jumps. It hosts one of Great Britain's List of ...
on 18 May in which he was ridden by Richard Kingscote and started the 4/1 joint-favourite in a twelve-runner field. After being restrained in the early stages he finished strongly, took the lead inside the last 100 yards and won by three quarters of a
length Length is a measure of distance. In the International System of Quantities, length is a quantity with Dimension (physical quantity), dimension distance. In most systems of measurement a Base unit (measurement), base unit for length is chosen, ...
from Pogo. In June the colt was moved up sharply in class for the
Group 2 The term Group 2 may refer to: * Alkaline earth metal The alkaline earth metals are six chemical elements in group (periodic table), group 2 of the periodic table. They are beryllium (Be), magnesium (Mg), calcium (Ca), strontium (Sr), barium (B ...
Coventry Stakes The Coventry Stakes is a Group 2 flat horse race in Great Britain open to two-year-old horses. It is run at Ascot over a distance of 6 furlongs (1,207 metres), and it is scheduled to take plac ...
at
Royal Ascot Ascot Racecourse is a dual-purpose British racecourse, located in Ascot, Berkshire, England, about 25 miles west of London. Ascot is used for thoroughbred horse racing, and it hosts 13 of Britain's 36 annual Flat Group 1 races and three Gra ...
. Ridden by Oisin Murphy he started at 10/1 and finished strongly to finish second of the 23 runners behind the
John Gosden John Harry Martin Gosden (born 30 March 1951) is a British Horse trainer, racehorse trainer. He has trained over 3,000 winners worldwide, including victories in the Breeders' Cup Classic, the Epsom Derby, Derby, the Prix de l'Arc de Triomphe, A ...
-trained Calyx who raced up the opposite side of the straight.
Frankie Dettori Lanfranco "Frankie" Dettori (; born 15 December 1970), is an Italian jockey who was based in England for a career spanning over 35 years. He was British flat racing Champion Jockey three times (1994, 1995 and 2004) and rode the winners of 287 ...
took the ride when Advertise started the 11/10 favourite for the July Stakes at
Newmarket Racecourse Newmarket Racecourse is a British Thoroughbred horse racing venue in Newmarket, Suffolk, Newmarket, Suffolk, comprising two individual racecourses: the Rowley Mile and the July Course. Newmarket is often referred to as the headquarters of ...
on 12 July. The best-fancied of his seven opponents were Legends of War (from the Gosden stable), Van Beethoven ( Railway Stakes) and Konchek. He was settled towards the rear of the field before making good progress in the last quarter mile, taking the lead inside the final furlong and winning "comfortably" by a length from Konchek. Martyn Meade commented "Wow, that's all I can say. I'm so thrilled. He's done everything right, but of course you never know until you get on to the racetrack. I think he could prove to be a really good horse. He's got a bright future. I'm very much thinking
2000 Guineas The 2000 Guineas Stakes is a Group 1 flat race in Great Britain open to three-year-old thoroughbred colts and fillies. It is run on the Rowley Mile at Newmarket over a distance of 1 mile (1.6 km) and scheduled to take place each yea ...
next year – over an extra distance I think he'll be a better horse". Dettori was again in the saddle when Advertise was sent to Ireland to contest the Group 1 Phoenix Stakes over six furlongs at the
Curragh The Curragh ( ; ) is a flat open plain in County Kildare, Ireland. This area is well known for horse breeding and training. The Irish National Stud is on the edge of Kildare town, beside the Japanese Gardens. Pollardstown Fen, the larges ...
on 12 August. Before the race Meade had been very confident about the colt's future objectives, saying "It's just a case of which race we want to go and win", leading to accusations of "arrogance" on
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
. His opponents included three from
Aidan O'Brien Aidan Patrick O'Brien (born 16 October 1969 in County Wexford, Ireland) Aidan O'Brien bio NTRA. ...
's
Ballydoyle Ballydoyle is a racehorse training facility located in County Tipperary in Ireland. It is a sister thoroughbred facility to Coolmore Stud, and both are owned by John Magnier, son in law to the racehorse trainer Vincent O'Brien. The current trai ...
stable, namely Sergei Prokofiev ( Rochestown Stakes), The Irish Rover and the
filly A filly is a female horse that is too young to be called a mare. There are two specific definitions in use: *In most cases, a ''filly'' is a female horse under four years old. *In some nations, such as the United Kingdom and the United States ...
So Perfect ( Grangecon Stud Stakes), while the five runner field was completed by the
Jessica Harrington Jessica Jane Harrington (née Fowler, born 12 February 1947) is an Irish professional horse trainer. Harrington specialises in National Hunt racing but has also had success in Flat racing. Personal life Harrington was born in London. Her father ...
-trained Indigo Balance. In a change of tactics, Advertise disputed the lead from the start, established an advantage in the last quarter mile and won by half a length from So Perfect. Dettori said "he's got a great temperament and he really wants to do it for you". After becoming the first British trainer to win the race for over 20 years Meade commented "I've been quite bullish about this horse and luckily it's paid off, otherwise I might have had to eat my words. We'll give him a bit of a break and then go for the Dewhurst or something like that I suppose. The big question is if he'll get a mile, but he'll definitely get seven. It was a great ride by Frankie and it's great to have him on board. As he said to me after he won the July Stakes, "send him anywhere you like" and that proved to be right". After an absence of two months, Advertise returned in the Group 1
Dewhurst Stakes The Dewhurst Stakes is a Group races, Group 1 Flat racing, flat Horse racing, horse race in Great Britain open to two-year-old Colt (horse), colts and Filly, fillies. It is run on the Rowley Mi ...
over seven furlongs at Newmarket on 12 October and started at odds of 7/1 in a seven-runner field. Ridden by Murphy he took the lead inside the final furlong but was overtaken and beaten into second place by
Too Darn Hot "Too Darn Hot" is a song written by Cole Porter for his musical ''Kiss Me, Kate'' (1948). Background In the stage version, it is sung at the start of Act 2, and in the 1948 original Broadway production, it was sung by Lorenzo Fuller (as Paul) ...
. In the official ratings of European juveniles for 2018 Advertise was given a mark of 119, making him the fourth best two-year-old of the year behind Too Darn Hot, Quorto and
Ten Sovereigns Ten Sovereigns (foaled 28 March 2016) is an Irish Thoroughbred racehorse. He was one of the best two-year-olds in Europe in 2018 when he was unbeaten in three races including the Round Tower Stakes and the Middle Park Stakes. He was beaten wh ...
.


2019: three-year-old season

On his three-year-old debut Advertise was one of seventeen colts to contest the 211th running of the 2000 Guineas over the Rowley Mile at Newmarket on 4 May. He started at odds of 11/1 but was never in contention and came home fifteenth, more than nineteen lengths by the winner
Magna Grecia Magna Graecia refers to the Greek-speaking areas of southern Italy, encompassing the modern Italian regions of Calabria, Apulia, Basilicata, Campania, and Sicily. These regions were extensively settled by Greeks beginning in the 8th century ...
. At Royal Ascot on 21 June the colt was dropped back in distance for the Commonwealth Cup over six furlongs and started the 8/1 fifth choice in a nine-runner field. Ten Sovereigns started favourite while the best fancied of the other runners were Jash (
King Charles II Stakes The King Charles II Stakes is a Listed flat horse race in Great Britain open to horses aged three years only. It is run at Newmarket over a distance of 7 furlongs (1,408 metres), and it is sche ...
),
Hello Youmzain Hello Youmzain (foaled 22 April 2016) is a French-bred, British-trained Thoroughbred racehorse. As a two-year-old in 2018 he showed top class form to win two of his three races including the Critérium de Maisons-Laffitte. In the following year ...
and Khadeem ( Carnarvon Stakes). Ridden by Dettori, Advertise was in contention from the start, took the lead jut inside the final furlong and kept on well to win by a length and a half from Forever In Dreams (also owned by Phoenix Thoroughbreds) with Hello Youmzain and Ten Sovereigns close behind in third and fourth. Martyn Meade, whose trainees had been running inexplicably poorly in the spring said "There's obviously huge elation but certainly relief as well, as the horses have been well under par. He's only had one bad run in the and I've always believed in him. He was not right at Newmarket; we wanted to see if he got the mile but never found out that day, and we decided to go back to what we know over six, where we knew he was so good last year." Three weeks after his win at Ascot, Advertise started 3/1 favourite when he was matched against older horses for the first time in the
July Cup The July Cup is a Group 1 flat horse race in Great Britain open to horses aged three years or older. It is run on the July Course at Newmarket over a distance of 6 furlongs (1,207 me ...
over six furlongs at Newmarket. He was in contention throughout the race and stayed on well but proved no match for Ten Sovereigns who beat him into second place by two and three quarter lengths. The colt was then sent to France for the Prix Maurice de Gheest over 1300 metres at
Deauville Racecourse Hippodrome Deauville-La Touques is a race track for thoroughbred horse racing located in Deauville in the Calvados département, in the Normandy ''région'' of France. Originally called Hippodrome de la Touques, it was named for the Touques River ...
in which he was partnered by Dettori and went off the 2.2/1 favourite. His fourteen opponents included Space Blues ( Surrey Stakes), Polydream (winner of the race in 2018), One Master (
Prix de la Forêt The Prix de la Forêt is a Group 1 flat horse race in France open to thoroughbreds aged three years or older. It is run at Longchamp over a distance of 1,400 metres (about 7 furlongs), and ...
), Pretty Pollyanna, King Malpic ( Prix de Ris-Orangis), Le Brivido (
Jersey Stakes The Jersey Stakes is a Group 3 flat horse race in Great Britain open to three-year-old horses. It is run at Ascot over a distance of 7 furlongs (1,408 metres), and it is scheduled to take place ea ...
) and Brando (winner in 2017). After tracking the leaders Advertise took the lead 300 metres from the finish and held off a late challenge from Brando to win by a neck. Dettori commented "he showed a good turn of foot... He was just idling a bit, but when he felt Brando coming, he took off again... he's a tough horse. He doesn't know how to run a bad race." On 19 October Advertise was made 4/1 joint favourite (alongside One Master) for the
British Champions Sprint Stakes The British Champions Sprint Stakes is a Group 1 flat horse race in Great Britain open to horses aged three years or older. It is run at Ascot over a distance of 6 furlongs (1,207 metres), and it ...
over six furlongs at Ascot. Racing on heavy ground he was in contention for most of the way but was unable to quicken in the closing stages and came home seventh behind the 33/1 upset winner
Donjuan Triumphant Donjuan Triumphant (foaled 24 March 2013) is an Irish-bred Thoroughbred racehorse who excelled over sprint distances. He was rated one of the best two-year-olds in Europe when he won three of his eight races including the Rockingham Stakes and ...
. On 1 November it was announced that Advertise had been retired from racing and that he would begin his stud career at the
National Stud The National Stud is a Thoroughbred stud farm in Newmarket which is owned by the Jockey Club. As well as commercial breeding services, it undertakes education and training activities and allows the public to visit the working stud on organised ...
in 2020.


Pedigree


References

{{Reflist


External links


Career 1-2-3 Colour Chart
– ''Advertise'' 2016 racehorse births Racehorses bred in Ireland Racehorses trained in the United Kingdom Thoroughbred family 14-c