Adventure Life is an
adventure travel
Adventure travel is a type of niche tourism, involving exploration or travel with a certain degree of risk (real or perceived), and which may require special skills and physical exertion. In the United States, adventure tourism has grown i ...
company offering private journeys, small group tours, and expedition voyages throughout the world. From their beginnings as a Latin America specialist in
South America
South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the souther ...
and
Central America
Central America ( es, América Central or ) is a subregion of the Americas. Its boundaries are defined as bordering the United States to the north, Colombia to the south, the Caribbean Sea to the east, and the Pacific Ocean to the west. ...
land tours, they have grown to now offer trips around the globe including less conventional destinations such as
Africa
Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
, the
Arctic
The Arctic ( or ) is a polar region located at the northernmost part of Earth. The Arctic consists of the Arctic Ocean, adjacent seas, and parts of Canada ( Yukon, Northwest Territories, Nunavut), Danish Realm ( Greenland), Finland, Iceland ...
,
Antarctica
Antarctica () is Earth's southernmost and least-populated continent. Situated almost entirely south of the Antarctic Circle and surrounded by the Southern Ocean, it contains the geographic South Pole. Antarctica is the fifth-largest co ...
and
Alaska
Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S ...
.
Their focus is nature, cultural, and active travel, and they apply
ecotourism
Ecotourism is a form of tourism involving responsible travel (using sustainable transport) to natural areas, conserving the environment, and improving the well-being of the local people. Its purpose may be to educate the traveler, to provide fund ...
principles to their tour and cruise programs. Most trips have a maximum group size of 12, yet typically run with 6 or fewer travelers. A large portion of travelers arrange customized or private itineraries. Since their founding in 1999, over 24,000 clients have traveled with the company.
Adventure Life is registered in the State of
Montana
Montana () is a U.S. state, state in the Mountain states, Mountain West List of regions of the United States#Census Bureau-designated regions and divisions, division of the Western United States. It is bordered by Idaho to the west, North ...
as ALJ, Inc., and they do business as Adventure Life.
History
Adventure Life was founded by Brian Morgan in 1999. Morgan was working as a consultant in
Quito
Quito (; qu, Kitu), formally San Francisco de Quito, is the capital city, capital and largest city of Ecuador, with an estimated population of 2.8 million in its urban area. It is also the capital of the province of Pichincha Province, Pichincha ...
for
CARE
Care may refer to:
Organizations and projects
* CARE (New Zealand), Citizens Association for Racial Equality, a former New Zealand organisation
* CARE (relief agency), "Cooperative for Assistance and Relief Everywhere", an international aid and ...
in the late 1990s, but decided to return home to Montana. While applying for jobs in Montana, Morgan planned a group tour back to Ecuador and promoted it locally. This experience made him recognize that guided tours were a service in demand, and a niche industry that his own travel experiences and Ecuadorian connections had prepared him to explore further.
Adventure Life launched in February 1999 with Spanish language study-trips, internships, and tours to Peru and Ecuador. Office was initially located in Havre, Montana, and Morgan hired the first staff member. During the first year of business, Adventure Life had fewer than 100 travelers.
Starting in 2000, the company decided to focus on only offering tours and no longer provides Spanish language study-trips or internships. The office moved from Havre and settled in Missoula, Montana. By the end of 2000, the company hires four full-time staff members. The company established a partner office in Lima, Peru.
Between 2001 and 2003, Adventure Life added tours to Bolivia, Costa Rica and Belize, Chile, Argentina, Patagonia and Guatemala. The company also established a second partner office in Quito, Ecuador. The company moved from Morgan's home into its first office. In 2005, tours started sending travelers to Antarctica, and in 2006 they added Panama to the list of destinations.
During 2007-2008 Adventure Life began offering small-ship cruises throughout the world. During 2007, Adventure Life provides trips for over 3500 travelers. In 2008 the Falkland Islands were added to tour options. Company launches an online community forum offering traveler Trip Journals - the system utilizes the services of Google Maps. In 2009 Nicaragua is added, and in 2011 Uruguay is added. In 2012, Mexico and Colombia trips were added to Adventure Life's selection. Brazil and Africa were added in 2013, further broadening destination options for travelers.
The growing company of Adventure Life moved into a new office building near downtown Missoula at the end of 2012.
Responsible travel
Galapagos Conservation Fundraising
Adventure Life is an active member of the Internationa
Galapagos TourOperators Association, (IGTOA). The president of Adventure Life, Brian Morgan, served as the president of IGTOA from 2006 to 2009. In Nov. 2006, IGTOA they launched a Galapagos traveler-funding program for island conservation, and Adventure Life was one of the first members to adopt this initiative. A voluntary donation is added to all of Adventure Life's Galapagos travelers’ invoices. 40% of this donation goes to IGTOA and 60% goes to the
Charles Darwin Foundation
The Charles Darwin Foundation (Spanish: ''Fundación Charles Darwin'') was founded in 1959, under the auspices of UNESCO and the World Conservation Union. The Charles Darwin Research Station serves as headquarters for The Foundation, and is used ...
. Dollar for dollar, Adventure Life matches these donations with travel vouchers for future trips with their company. Since its inception, Adventure Life's travelers have raised over $100,000 for island conservation.
IGTOA supports program in the
Galapagos that include both Conservation and Professional Standards. Conservation funding is for projects that directly impact issues like introduced species, patrol of the park, and scientific research. Professional Standards relates to boat safety; passenger care; training and treatment of captains and crew members; guide training; educating travelers on conservation issues; and other issues relating to health, safety, and the rights and responsibilities of both travelers and tourist industry personnel.
The Charles Darwin Foundation (CDF) has carried out research for the conservation of the Galapagos ecosystem for almost 50 years. They have been a leader in conservation science and the practical application of information gained and lessons learned in Galapagos, and are one of the most respected non-profit research organizations currently in operation.
Center for Traditional Textiles of Cusco (CTTC)
The CTTC is a non-profit organization established in 1996 to aid in the survival of
Incan
The Inca Empire (also known as the Incan Empire and the Inka Empire), called ''Tawantinsuyu'' by its subjects, (Quechua for the "Realm of the Four Parts", "four parts together" ) was the largest empire in pre-Columbian America. The admin ...
textile traditions and to provide support to weaving communities. Working with the center,
Quechua
Quechua may refer to:
*Quechua people, several indigenous ethnic groups in South America, especially in Peru
*Quechuan languages, a Native South American language family spoken primarily in the Andes, derived from a common ancestral language
**So ...
weavers and their families in the region of the former Incan capitol are engaged in skills-building, community networking and market development. By researching and documenting complex styles and techniques of the ancestors, the Center helps to ensure that 2,000-year-old textiles traditions will not be lost to future generations. Adventure Life provides an annual donation to the CTTC, and incorporates visits to the center for all of its Peru itineraries that spend time in the
Cusco
Cusco, often spelled Cuzco (; qu, Qusqu ()), is a city in Southeastern Peru near the Urubamba Valley of the Andes mountain range. It is the capital of the Cusco Region and of the Cusco Province. The city is the seventh most populous in Peru ...
region.
Adventure Life Grant Program
Adventure Life community grants provide funding for grassroots projects in the countries the company operates tours. These grants fund such projects as reforestation efforts, youth festivals and education, operations at a women's shelter, a school science lab, reconstruction of buildings, village irrigation systems, sanitation systems, and a conservation of traditional handicraft techniques.
More informationon projects or applying for a grant.
Awards & Mentions
* 2016, 2015, 2014, 2013, 2012, & 2011 Travel + Leisure A-List: Top Travel Advisor. Awarded to founder, Brian Morgan, as the go-to travel advisor for Peru and Galapagos tours.
* 2015, 2014 Inc. 5000 Fastest Growing Companies
* 2015 National Geographic Tours of a Lifetime featuring Undiscovered Brazil tour
* 2014 Travel Age West Top Travel Agents in the West. Awarded to founder, Brian Morgan, as the go-to travel advisor for Galapagos tours.
* 2013, 2012, 2010, & 2009 Best Places to Work, Outside Magazine
* 2013 Travel Weekly Magellan Award
* 2013 USA Today Adventure Travel: Top new trips to emerging places
* 2011 Outside Magazine Travel Hot List featuring Machu Picchu
* 2010 National Geographic Traveler: Tours of a Lifetime featuring Bolivia tours
* 2008 Employer of Choice winner, Missoula Job Service Employer's Council
* 2007 Best Adventure Travel Companies on Earth, National Geographic Adventure
* 2007 Best in Travel Class, Transitions Abroad
* 2007 Trip of the Year, Outside Magazine
* 2006 Green List Honoree, Conde Nast Traveler
* 2006 Best Trips, Outside Magazine,
Media References
Adventure Life has been featured in major publications such as
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virg ...
, ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'',
''
National Geographic Adventure
Nat Geo People was an international pay television channel owned by National Geographic Partners, a joint venture between The Walt Disney Company (73%) and the National Geographic Society (27%). Targeted at female audiences, with programming fo ...
'', ''
Outside
Outside or Outsides may refer to:
General
* Wilderness
* Outside (Alaska), any non-Alaska location, as referred to by Alaskans
Books and magazines
* ''Outside'', a book by Marguerite Duras
* Outside (magazine), ''Outside'' (magazine), an outdoor ...
'' ''
Forbes Life
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'', ''
Condé Nast Traveler
''Condé Nast Traveler'' is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won 25 National Magazine Awards.
The Condé Nast unit of Advance Publications purchased ''Signature'', a magazine for Diners Club mem ...
'', and ''
Inc. Magazine
''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events ...
''.
References
{{Reflist, 2
External links
Adventure Life homepageAdventure Life ReviewsAdventure Travel Trade Association
Travel and holiday companies of the United States
Adventure travel