Advantage Business Marketing (ABM) was a private American

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

and information services company owned by the

venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...

firm Owner Resource Group. The company was founded in 2006 and was based in

Rockaway, New Jersey Rockaway is a borough in Morris County, in the U.S. state of New Jersey. As of the 2020 United States census, the borough's population was 6,598, an increase of 160 (+2.5%) from the 2010 census count of 6,438, which in turn reflected a decl ...

, United States. It filed for

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...

in June 2019.

Business model

In the period between 2006 and 2014, the company transitioned from print-centric to

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

, increasing digital revenues from 11% to 50% of total revenues. The company's growth during this period came from both "organic" growth and strategic acquisitions. In 2009 the firm was described as a "business to business magazine publisher", which could be interpreted as a publisher of

trade magazines A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular tradesman, trade or industry. The collective term ...

. In 2018, the organization transitioned fully from a digital media organization to a digital marketing organization, following market trends. As such, the company changed its name from Advantage Business Media to Advantage Business Marketing, updated its logo, and began the overhaul of its digital websites and assets. The organization offered

services including inbound marketing,

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

automation Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

services,

customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance cus ...

integration, and

data management Data management comprises all disciplines related to handling data as a valuable resource, it is the practice of managing an organization's data so it can be analyzed for decision making. Concept The concept of data management emerged alongsi ...

History

In 2006, Rich Reiff and George Fox purchased several publications from

Reed Business Information RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...

's New Product Division, formerly known as Gordon Publications, with the backing of private equity provided by Catalyst Investors. Also in 2006, the company launched the FindGuru business-to-business-focused search engine as a revised and rebranded ReedLink tool originally available from Reed Business Information. In 2011, ABM acquired Continuity Insights and Vicon Publishing; this was followed in 2013 by acquisition of eMedia Vitals. Vicon Publishing was renamed by ABM to Vicon Business Media and instantiated as a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

organization. Vicon operates out of

New Hampshire New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...

, United States. In 2014, the firm was sold by Catalyst to Owners Resource Group (ORG), a private equity firm based in Austin, Texas, for undisclosed terms. This acquisition makes the first foray for ORG into the media space. In March of 2014, co-founder Richard Reiff left the firm, leaving the CEO position vacant, though there is an indication that Jim Lonergan was brought in as CEO by the new owner. In 2018, Lonergan was replaced by Bruce Cummings and the company rebranded, changing its name to Advantage Business Marketing. On June 11, 2019, Cummings held a staff meeting where he told all employees that the company was filing for bankruptcy and closing effective immediately. Staff had until the end of the day to vacate the premises. No

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was given to employees, customers lost much of what they'd purchased, and many vendors were never paid.

Titles published by ABM

, ABM published 23 titles. Publication titles and

ISO 4 ISO 4 (Information and documentation — Rules for the abbreviation of title words and titles of publications) is an international standard which defines a uniform system for the abbreviation of serial publication titles, i.e., titles of publicat ...

abbreviations are as follows: *''ALN Magazine'' (''ALN Mag.'') *''ALN World'' (''ALN World''), no longer published *''Bioscience Technology'' (''Biosci. Technol.'') *''CED'', formerly ''Communications, Engineering & Design'' *''Chem.Info'' *''Continuity Insights'' (''Cont. Ins.''), no longer an ABM brand *''Chromatography Techniques'' (''Chromatogr. Tech.''), no longer an ABM brand *''Controlled Environments Magazine'' (''Control. Environ. Mag.'') *''DFI News Digital Forensic Investigator'' (''DFI News Digit. Forensic Investig.''), no longer published *''Drug Discovery & Development'' (''Drug Discov. Dev.'' also ''DDD Mag.'') *''Electronic Component News'' (''Electron. Compon. News'' also ''ECN'') *''Food Manufacturing'' (''Food Manuf.'') *''Forensic Magazine'' (''Forensic Mag.'') *''Industrial Distribution'' (''Ind. Distribution'') *''Industrial Maintenance & Plant Operations'' (''Ind. Maintenance Plant Oper.'') *''Laboratory Design'' (''Lab. Des.'') *''Laboratory Equipment'' (''Lab. Equip.'') *''Manufacturing Business Technology'' (''Manuf. Bus. Technol.'') *''Manufacturing.net'' (''Manuf. Net.'') *''Medical Design Technology'' (''Med. Des. Technol.'') *''Pharmaceutical Processing'' (''Pharm. Process.'') *''Product Design & Development'' (''Prod. Des. Dev.'') *''R&D Magazine'' (''R&D Mag.'') *''Scientific Computing'' (''Sci. Comput.'') *''Surgical Products'' (''Surg. Prod.'') *''Wireless Design & Development'' (''Wirel. Des. Dev.'') *''Wireless Week'' (''Wirel. Week'')

Business model

History

Titles published by ABM

References

Further reading