Advan (brand)
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Advan is an Indonesian electronics company. This company was founded in 1999 in
Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...
. This company produces various kinds of
electronic equipment Electronics is a scientific and engineering discipline that studies and applies the principles of physics to design, create, and operate devices that manipulate electrons and other Electric charge, electrically charged particles. It is a subfield ...
. Famous products produced by Advan are
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s,
computer A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
s, tablets, and
laptop A laptop computer or notebook computer, also known as a laptop or notebook, is a small, portable personal computer (PC). Laptops typically have a Clamshell design, clamshell form factor (design), form factor with a flat-panel computer scree ...
s.


History

Advan was founded in Indonesia in September 1999 by Rudy Tirta, starting from the Indocomtech fair in Jakarta. The collaboration between Advan's Research & Development (R&D) Department and the Taiwanese brand created
computer A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
,
laptop A laptop computer or notebook computer, also known as a laptop or notebook, is a small, portable personal computer (PC). Laptops typically have a Clamshell design, clamshell form factor (design), form factor with a flat-panel computer scree ...
,
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
and
tablet computer A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers ...
products. Advan products are targeted at all groups of students, professionals and computer enthusiasts who consider the importance of performance, feature package and reasonable price. In 2009, Advan expanded its assembly plant in
Semarang Semarang (Javanese script, Javanese: , ''Kutha Semarang'') is the capital and largest city of Central Java province in Indonesia. It was a major port during the Netherlands, Dutch Dutch East Indies, colonial era, and is still an important regio ...
, which was previously located in
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
, with the aim of reducing production prices. In 2011, Advan launched several tablet with Android OS version 4.0 (
Ice Cream Sandwich An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, wafers, soft cookies, or other baked goods. The ingredients are different around the world, with Ireland using wafers and the United States commonly using c ...
) and 4.2 ( Jelly Bean) ranged from 7", 8,4" and 9" screen. in 2014, Advan released Hammer, a series of low cost featured phone coded R1, R3, R5 and R7, aimed for a niche market which only need basic communication feature. In 2015, Advan discontinued the AIO Deskbook product. In 2017, Advan discontinued the Vanbook notebook product, while introducing mobile phone operating system IDOS based on Android, and focus on the smartphone market. In 2019 a rumour spread, mentioning that Advan had gone
bankrupt Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the de ...
. It turned out that the company that filed for bankruptcy was PT. Advan Solusi Teknologi, a completely unrelated entity from PT. Bangga Teknologi Indonesia who owned Advan smarphone brand. The misunderstanding was caused by several media report on the bancrupty ot PT. AST (which operated in oil and exploration business) attached Advan's logo by mistake, unaware of the unrelated nature between the company 'Advan' with the brand 'Advan'. In 2022,
Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
announced that they will launch their newest feature phone produced in Advan's manufacturing plant in Semarang. In 2024, Advan rebranded their logo and slogan, at the same time with the launch of their newest laptop, Advan AI-Gen Ultra and a gaming console, Advan X-Play.


Products


Vandroid

Vandroid is a product line of smartphones and tablet computers based on Android.


Featured Phone

* R1X: simple candybar phone with
dual SIM Some mobile phones support use of two SIM cards, described as dual SIM operation. When a second SIM card is installed, the phone may allow users to switch between two separate mobile network services manually, have hardware support for keeping bo ...
GSM The Global System for Mobile Communications (GSM) is a family of standards to describe the protocols for second-generation (2G) digital cellular networks, as used by mobile devices such as mobile phones and Mobile broadband modem, mobile broadba ...
phone with 1,7" screen, 32MB memory, 0,08MP camera, torch function and 800mAH battery. * R2: simple candybar phone with slightly upgraded feature compared to R1X, with external memory slot up to 32 GB. * R3: simple candybar phone with more emphasize on entertaintment compared to R1X, with 2,4" screen, analog radio, analog TV receiver and VGA camera. * R5: simple flip/clamshell phone with external memory slot up to 32 GB, 2,4" main screen, analog radio, analog TV receiver and QVGA (1,3MP) camera. * R7: simple candybar phone with slightly upgraded feature compared to R1X, with 2,8" screen, up to 16GB micro SD slot and 850mAH battery. * P4: simple candybar phone with 1,8" screen, 32MB memory, 0,3MP (VGA) camera, up to 16GB micro SD slot and 2.500mAH battery. * CT1 (2018): branded as smart feature phone, this simple candybar phone was equipped with Android 4.42, 3G network, 2,4" screen, 256 MB RAM, 512 MB ROM, 2MP main camera, and 1400 mAH battery. * HP Online (2020): branded as smart feature phone, this simple candybar phone was equipped with Kai OS (the only Kai OS manufactured in Indonesia), 4G network, 2,4" screen, 512 MB RAM, 4GB ROM, up to 32GB micro SD slot, 2MP main camera, and 0,3MP (VGA) front camera. * R6: candybar feature phone with GSM network, 2,4" screen, 32 MB RAM, 32 MB ROM, up to 32GB micro SD slot, QVGA camera, FM radio, 1600 mAH battery, and bluetooth 2.1.


Laptop

* Soulmate * Workpro * Workplus * Pixelwar * AI Gen Ultra * 360 Stylus * T-Book


All in one PC

* AIO OnePC N100 * AIO PC Force One


Handheld Gaming PC

Advan X-Play: a handheld Gaming PC with AMD Ryzen 7 7840U APU, 7" screen, 16 GB/32GB RAM, 512GB/1TB/2TB SSD and 50WH battery, which many tech enthusiast compared it to
ASUS ASUSTeK Computer Inc. (, , , ; stylized as ASUSTeK or ASUS) is a Taiwanese Multinational corporation, multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include deskto ...
ROG
Ally An ally is a member of an alliance. Ally may also refer to: Places * Ally, Cantal, France, a commune * Ally, Haute-Loire, France, a commune * Ally, County Tyrone, Northern Ireland, a townland Arts and entertainment * Ally (novel), ''Ally'' (nove ...
X.


Start-Go Sub-brand (Wearable)


True Wireless Earbud

* Echo ANC * Supreme Bass 01 * Eargun Buds


Smartwatch

* Army Force * S1 * SE1 * S2 Pro * SR * On Move * On Posh * WDYT


Avaro Sub-brand (Smart Home Appliances)

* Vacuum Robot * Door Lock * CCTV


Other products

* Advan Hybrid Router CPE Start (4G) * Advan Revealink AC1200 * Advan Mode IPocket * Advan Harvard Smart Mobile POS * Advan Digibox Set Top Box DVB-T2 * Advan Digipro Set Top Box DVB-T2 * Advan Power Bank PB6250: 65W fast charging 20.000 mAH
power bank A battery pack is a set of any number of (preferably) identical batteries or individual battery cells. They may be configured in a series, parallel or a mixture of both to deliver the desired voltage and current. The term ''battery pack'' is of ...
with multi charging capability * Advan x Hiksemi
SSD A solid-state drive (SSD) is a type of solid-state storage device that uses Integrated circuit, integrated circuits to store data persistence (computer science), persistently. It is sometimes called semiconductor storage device, solid-stat ...


Discontinued product


Vanbook

Vanbook is a product line of
laptop A laptop computer or notebook computer, also known as a laptop or notebook, is a small, portable personal computer (PC). Laptops typically have a Clamshell design, clamshell form factor (design), form factor with a flat-panel computer scree ...
and tablet computers based on
Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
.


Deskbook

Deskbook is a product line of Windows-based AIO computers.


Slogan

* Be in Advance (2007-2012) * Computer Experience (2012-2013) * Do Great. Make Better (2013-2024) * Made to inspire (2024–Present)


References

{{Major mobile device companies Electronics companies of Indonesia Mobile phone companies of Indonesia Indonesian brands 1999 establishments in Indonesia