Adria Petty
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Adria Petty (born November 28, 1974) is an American
director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''D ...
, editor,
art director Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supe ...
, and artist. She is best known for her music video work with
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
and
Regina Spektor Regina Ilyinichna Spektor (, ; born February 18, 1980) is a Russian Americans, Russian-born American singer, songwriter, and pianist. After self-releasing her first three records and gaining popularity in New York City's Indie music scene, in ...
. She is the elder daughter of the late rock musician
Tom Petty Thomas Earl Petty (October 20, 1950October 2, 2017) was an American singer, songwriter, and musician. He was the leader and frontman of the Rock music, rock bands Tom Petty and the Heartbreakers and Mudcrutch and a member of the late 1980s sup ...
and his first wife, Jane Benyo.


Career

Petty attended
Tisch School of the Arts The New York University Tisch School of the Arts (commonly referred to as Tisch) is the performing, cinematic, and media arts school of New York University. Founded on August 17, 1965, as the School of the Arts at New York University, Tisch ...
's graduate program prior to her film career./ After college, Petty gathered work experience by working as an assistant to directors such as
Penny Marshall Carole Penny MarshallBorn Carole Penny Marshall in 1943, as per ''My Mother Was Nuts, a Memoir'', p. 10; . Copyright 2012 (October 15, 1943 – December 17, 2018) was an American actress, film director, and producer. She is best known for ...
, Oscar-winner
Jonathan Demme Robert Jonathan Demme ( ; February 22, 1944 – April 26, 2017) was an American filmmaker, whose career directing, producing, and screenwriting spanned more than 30 years and 70 feature films, documentaries, and television productions. He was an ...
, and Oscar-nominated documentary executive Jonathan Stack. She collaborated with artist Anna Gabriel and musician Howie Statland on a site-specific installation at New York's modern art gallery PS1, a division of the
Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street (Manhattan), 53rd Street between Fifth Avenue, Fifth and Sixth Avenues. MoMA's collection spans the late 19th century to the present, a ...
in 1998; the group called themselves "Low Flame". The installation detailed the life of a lonely garbage man that built friends out of garbage. Petty has worked with various recording artists to develop visual campaigns in print, video and new media. Petty has directed videos for artists such as
Regina Spektor Regina Ilyinichna Spektor (, ; born February 18, 1980) is a Russian Americans, Russian-born American singer, songwriter, and pianist. After self-releasing her first three records and gaining popularity in New York City's Indie music scene, in ...
,
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
,
Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...
&
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...
,
Kings of Leon Kings of Leon is an American Rock music, rock band formed in Mount Juliet, Tennessee, in 1999. The band includes brothers Caleb, Nathan, and Jared Followill and their cousin Matthew Followill. The band's early music was a blend of Southern roc ...
,
Macy Gray Natalie Renée McIntyre (born September 6, 1967), known professionally as Macy Gray, is an American contemporary R&B, R&B and soul music, soul singer and actress. She is known for her distinctive raspy voice and a singing style heavily influence ...
,
Corinne Bailey Rae Corinne Jacqueline Bailey Rae (; née Bailey; born 26 February 1979) is a British singer and songwriter. She is best known for her 2006 single "Put Your Records On". Bailey Rae was named the number-one predicted breakthrough act of 2006 in an a ...
, Duffy,
The Duke Spirit The Duke Spirit are an English rock band formed in London in 2003 and now based between the UK and Australia. Their sound has been seen as a melding of influences ranging from alternative rock bands such as The Jesus and Mary Chain and Spiri ...
,
The Veronicas The Veronicas are an Australian pop music, pop duo from Brisbane. The group was formed in 2004 by identical twin sisters Lisa Origliasso, Lisa and Jessica Origliasso. In 2005, the Veronicas released their debut studio album, titled ''The Secr ...
, and
Mat Kearney Mathew William Kearney (; born December 1, 1978) is an American musician born in Eugene, Oregon, and based in Nashville, Tennessee. So far, he has a total of five top 20 hits on the Adult Top 40 Chart. '' Just Kids'' was released on February 2 ...
. Petty has also been asked to work outside of the music video format. In 2005, she created tour visuals for rock band
The Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...
. Petty was employed on a freelance basis as a marketing consultant at
Sire Records Sire Records (formerly Sire Records Company) is an American record label owned by Warner Music Group and distributed by Warner Records. History Beginnings The label was founded in 1966 as Sire Productions by Seymour Stein and Richard Gotteh ...
, working with many artists and working on a rebrand of the label. While working at Sire, she most notably created signature marketing campaigns and videos for Regina Spektor. Her first documentary was a film about Paris Hilton, '' Paris, Not France'', which premiered at the
Toronto International Film Festival The Toronto International Film Festival (TIFF, often stylized as tiff) is one of the most prestigious and largest publicly attended film festivals in the world. Founded in 1976, the festival takes place every year in early September. The organi ...
in 2008. Her second documentary film, "Regina Spektor: Live in London", debuted in 2010 in the United States with a limited theatrical release. In 2011, Petty released the short film ''NU-6'' which was inspired by a hearing exam she had to take after suffering from two ruptured ear drums. The film was shot in a day. Petty was nominated for five MTV Video Music Awards for videos for
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
's "
Countdown A countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur. NASA commonly employs the terms "L-minus" and "T-minus" during the preparation for and anticipation of a rocket launch, and eve ...
",
Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...
and
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...
's "
Princess of China "Princess of China" is a duet recorded by British rock band Coldplay and Barbadian singer Rihanna for Coldplay's fifth studio album ''Mylo Xyloto''. The song was written by band members Guy Berryman, Jonny Buckland, Will Champion, and Chris M ...
" and
Regina Spektor Regina Ilyinichna Spektor (, ; born February 18, 1980) is a Russian Americans, Russian-born American singer, songwriter, and pianist. After self-releasing her first three records and gaining popularity in New York City's Indie music scene, in ...
's " All the Rowboats" in 2012. In addition to her work in the music video industry, Petty has also worked on commercials, creating advertising for brands such as
Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...
,
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
,
Clorox The Clorox Company (formerly Clorox Chemical Company) is an American multinational manufacturer and marketer of consumer and professional products. As of 2024, the Oakland, California-based company had approximately 8,000 employees worldwide. N ...
,
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
,
Hershey Hershey may refer to: People * Hershey (name), a list of people with the surname, given name or nickname Places * Hershey, Nebraska, a village * Hershey, Pennsylvania, an unincorporated community, home to the chocolate company * Hershey, Cuba ...
,
Lancôme Lancôme () is a French perfume and cosmetics house that distributes products internationally. A subsidiary of L'Oréal, Lancôme offers skin care, fragrances, and makeup. History Founded in 1935 by Guillaume d'Ornano and his business partn ...
, Converse, and
Mary Kay Mary Kay Inc. is an American privately owned multi-level marketing company. Mary Kay is based in Addison, Texas. The company was founded by Mary Kay Ash in 1963. Richard Rogers, Ash's son, is the chairman, and Ryan Rogers, Ash's grandson, was n ...
, as well as for non-profits CASA and AWE. Petty has also traveled as a film critic, writer and photographer for
Nylon magazine ''Nylon'' is an American multimedia brand and publishing company, which produces a lifestyle magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Originally a pri ...
.


Personal life

Petty has a daughter, Everly (born 21 August 2013), with Charley Drayton. She named her daughter after
The Everly Brothers The Everly Brothers were an American rock duo, known for steel-string acoustic guitar playing and close-harmony singing. Consisting of Isaac Donald "Don" Everly and Phillip "Phil" Everly, the duo combined elements of rock and roll, country, ...
.


Filmography


Music videos

* Coldplay and Rihanna – "
Princess of China "Princess of China" is a duet recorded by British rock band Coldplay and Barbadian singer Rihanna for Coldplay's fifth studio album ''Mylo Xyloto''. The song was written by band members Guy Berryman, Jonny Buckland, Will Champion, and Chris M ...
" – June 2, 2012 * Regina Spektor – " All the Rowboats" – March 28, 2012 * Beyoncé – "Countdown" – October 4, 2011 * Tom Petty & The Heartbreakers – "Don't Pull Me Over" – December 15, 2010 * Corinne Bailey Rae – "Closer" – July 1, 2010 * Tom Petty & The Heartbreakers – "I Should Have Known It" – June 15, 2010 * Macy Gray – "Beauty in the World" – April 8, 2010 * Only Son – "Magic" – November 7, 2010 * Regina Spektor – "Eet" – November 27, 2009 * Regina Spektor – "Laughing With" – October 8, 2009 * Fools Gold – "Nadine" – September 29, 2009 * Thenewno2 – "Yomp" – July 21, 2009 * Regina Spektor – "Man of 1000 Faces" – June 23, 2009 * Regina Spektor – "Dance Anthem" – June 9, 2009 * Beyoncé – "Sweet Dreams" – June 2, 2009 * The Duke Spirit – "My Sunken Treasure" – June 9, 2008 * Hillary McRae – "When You Will Be Mine" – March 21, 2008 * Duffy – "Mercy" – February 11, 2008 *
Anjulie Anjulie Persaud (born May 21, 1983), known by the mononym Anjulie, is a Canadian singer and songwriter who has released one self-titled album, and has collaborated with Diplo, Zedd, Boombox Cartel, Kelly Clarkson, Lady Gaga, Nicki Minaj, TheFa ...
– "Boom" – 2008 * Mat Kearney – "Undeniable" – August 29, 2007 * Kings of Leon – "On Call" – March 26, 2007 * Regina Spektor – "Us" – 2006 * The Crimea – "Baby Boom" – October 24, 2006 * Regina Spektor – Fidelity – September 25, 2006 * Brazilian Girls – "Rules of the Game" – May 2, 2006 * Regina Spektor – "Better" – Jun 13, 2006 * Stellastarr* – "Sweet Troubled Soul" – September 2005 * The Crimea – "Opposite Ends" – September 13, 2005 * The Veronicas – "4ever" – August 15, 2005 * Jonathan Rice – "Acrobat" – April 26, 2005 * The Ditty Bops – "Wishful thinking" – October 26, 2004 * Glampire - "Somewhere In Space" - 2001 * Stacey Earle – "Simple Girl" – 1999


TV commercials

* House of Deréon – "Valentine's Day" * House of Deréon – "Christmas" * Breathe Right – "Stephanie" * CASA – "Signs" * Converse – "Secret" * Hershey – "Bliss" * Lancôme – "Rouge in Love" * Mary Kay – "Compact" * Mary Kay – "Rest and Restore" * McDonald's – "Breathing Room" * Target – "Portals" * Target – "Cart" * Target – "McQueen" * Volkswagen – "Alison Shaw" * Volkswagen – "lnk1" * Volkswagen – " Fisherman" * Volkswagen – "Cat van Milders"


Films

* ''Paris, Not France'' (2008) * ''Regina Spektor: Live in London'' (2010) * ''NU-6'' (2011)


Other projects


Art director

* Regina Spektor – "Begin to Hope" – June 13, 2006 * Regina Spektor – "Live at Bull Moose" – August 23, 2005 * The Crimea – "Tragedy Rocks" – March 8, 2004 * Tom Petty & The Heartbreakers – "The Last DJ" – October 8, 2002


References


External links

* *
Adria Petty
at the Huffington Post
Interview with Adria Petty

GQ's Interview with Adria Petty
{{DEFAULTSORT:Petty, Adria American art directors American music video directors Living people Tom Petty Tisch School of the Arts alumni 1974 births Female music video directors