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Adolph Simon Ochs (March 12, 1858 – April 8, 1935) was an American newspaper publisher and former owner of '' The New York Times'' and ''The Chattanooga Times'' (now the '' Chattanooga Times Free Press'').


Early life and career

Ochs was born to a Jewish family in Cincinnati, Ohio, on March 12, 1858. His parents, Julius Ochs and Bertha Levy, were both German immigrants. His father had left Bavaria for the United States in 1846. Julius was a highly educated man and fluent in six languages that he taught at schools throughout the South, though he supported the Union during the Civil War.Lukesh, Susan S
"Adolph Ochs"
In ''Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present'', vol. 2, edited by William J. Hausman. German Historical Institute. Last modified June 19, 2012.
Ochs' mother Bertha, who had come to the United States in 1848 as a refugee from
the revolution A revolution is a drastic political change that usually occurs relatively quickly. For revolutions which affect society, culture, and technology more than political systems, see social revolution. Revolution may also refer to: Aviation *Warner ...
in
Rhenish Bavaria The Palatinate (german: Pfalz; Palatine German: ''Palz'') is a region of Germany. In the Middle Ages it was known as the Rhenish Palatinate (''Rheinpfalz'') and Lower Palatinate (''Unterpfalz''), which strictly speaking designated only the w ...
, and had lived in the South before her 1853 marriage with Julius, sympathized with the South, though their differing sympathies did not separate their household.Obituary
'' The New York Times'', April 9, 1935.
After the war, the family moved to Knoxville, Tennessee. In Knoxville, Adolph studied in the public schools and during his spare time delivered newspapers. At 11, he went to work at the ''Knoxville Chronicle'' as office boy to William Rule, the editor, who became a mentor. In 1871 he was a grocer's clerk at Providence, Rhode Island, attending a night school meanwhile. He then returned to Knoxville, where he was a druggist's apprentice for some time. In 1872, he returned to the ''Chronicle'' as a " printer's devil", who looked after various details in the composing room of the paper. His siblings also worked at the newspaper to supplement the income of their father, a lay religious leader for Knoxville's small Jewish community. The ''Chronicle'' was the only Republican, pro- Reconstruction, newspaper in the city, but Ochs counted Father Ryan, the Poet-Priest of the Confederacy, among his customers.


''Chattanooga Times'' and ''The New York Times''

At the age of 19, he borrowed $250 from his family to purchase a controlling interest in the '' Chattanooga Times'', becoming its publisher. The following year he founded a commercial paper called ''The Tradesman''. He was one of the founders of the Southern Associated Press and served as president. In 1896, at the age of 38, he was advised by '' The New York Times'' reporter Henry Alloway that the paper could be bought at a greatly reduced price due to its financial losses and wide range of competitors in New York City. After borrowing money to purchase the ''Times'' for $75,000, Ochs formed the New York Times Co., placed the paper on a strong financial foundation, and became the majority stockholder. In 1904, Ochs hired Carr Van Anda as his managing editor. Their focus on objective journalism, in a time when newspapers were openly and highly partisan, and a well-timed price decrease (from 3¢ per issue to 1¢) led to its rescue from near oblivion. The paper's readership increased from 9,000 at the time of his purchase to 780,000 by the 1920s. He also added the ''Times'' well-known
masthead Masthead may refer to: * Nameplate (publishing), the banner name on the front page of a newspaper or periodical (UK "masthead") * Masthead (American publishing), details of the owners, publisher, departments, officers, contributors and address d ...
motto: "All the News That's Fit to Print". In 1904, Ochs moved the ''New York Times'' to a newly built building on Longacre Square in Manhattan, which the City of New York then renamed as Times Square. On New Year's Eve 1904, he had pyrotechnists illuminate his new building at One Times Square with a fireworks show from street level. On August 18, 1921, the 25th anniversary of reorganization, the staff of ''The New York Times'' numbered 1,885. It was classified as an independent
Democratic Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (United States) (D) **Democratic ...
publication, and consistently opposed William Jennings Bryan in his presidential campaigns. By its fairness in the presentation of news, editorial moderation and ample foreign service, it secured a high place in American journalism, becoming widely read and influential throughout the United States. Beginning with 1896, there was issued weekly a supplement, eventually called ''The New York Times Book Review and Magazine''. Gradually other auxiliary publications were added: ''The Annalist'', a financial review appearing on Mondays; ''The Times Mid-Week Pictorial'' on Thursdays; ''Current History Magazine'', a monthly, started during World War I. ''The New York Times Index'' started in 1913 and was published quarterly; it compared only with the similar ''Index'' to London's '' The Times''. In 1901, Ochs became proprietor and editor of the Philadelphia ''Times'', later merged in the Philadelphia '' Public Ledger'', of which he was sole owner from 1902 to 1912, when he sold it to
Cyrus H. K. Curtis Cyrus Hermann Kotzschmar Curtis (June 18, 1850June 7, 1933) was an American publisher of magazines and newspapers, including the ''Ladies' Home Journal'' and ''The Saturday Evening Post''.Ingham, John N. Biographical Dictionary of American Business ...
. According to Wolfgang Disch, it was during this time in 1916 that Ochs relayed one of his most famous quotes "I affirm that more than 50% of money spent on advertising is squandered and is a sheer waste of printers' ink." This quote might be the origin of the common marketing saying "I know half the money I spend on advertising is wasted, but I can never find out which half", which has been attributed to
John Wanamaker John Wanamaker (July 11, 1838December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, a ...
.


Family and religious activities

In 1884, Ochs married Effie Wise, a daughter of
Rabbi A rabbi () is a spiritual leader or religious teacher in Judaism. One becomes a rabbi by being ordained by another rabbi – known as '' semikha'' – following a course of study of Jewish history and texts such as the Talmud. The basic form o ...
Isaac Mayer Wise Isaac Mayer Wise (29 March 1819, Lomnička – 26 March 1900, Cincinnati) was an American Reform rabbi, editor, and author. At his death he was called "the foremost rabbi in America". Early life Wise was born on 29 March 1819 in Steingrub in B ...
of Cincinnati, who was the leading exponent of Reform Judaism in America and the founder of
Hebrew Union College Hebrew (; ; ) is a Northwest Semitic language of the Afroasiatic language family. Historically, it is one of the spoken languages of the Israelites and their longest-surviving descendants, the Jews and Samaritans. It was largely preserved ...
.American Jewish Archives: "A Finding Aid to the Isaac Mayer Wise Papers. 1838-1931 - Manuscript Collection No. 436"
retrieved September 27, 2015
In 1928 Ochs built the Mizpah Congregation Temple in
Chattanooga Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020, ...
in memory of his parents, Julius and Bertha Ochs. The Georgian colonial building was designated as a Tennessee Historical Preservation Site in 1979. Ochs was engaged in fighting
anti-Semitism Antisemitism (also spelled anti-semitism or anti-Semitism) is hostility to, prejudice towards, or discrimination against Jews. A person who holds such positions is called an antisemite. Antisemitism is considered to be a form of racism. Antis ...
. He was active in the early years of the
Anti-Defamation League The Anti-Defamation League (ADL), formerly known as the Anti-Defamation League of B'nai B'rith, is an international Jewish non-governmental organization based in the United States specializing in civil rights law. It was founded in late Septe ...
, serving as an executive board member, and used his influence as publisher of the ''New York Times'' to convince other newspapers nationwide to cease the unjustified caricaturing and lampooning of Jews in the American press.


Death and legacy

Ochs died on April 8, 1935, during a visit to Chattanooga. He is buried at the Temple Israel Cemetery in Hastings-on-Hudson, Westchester County,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
. His only daughter, Iphigene Bertha Ochs, married Arthur Hays Sulzberger, who became publisher of the ''Times'' after Adolph died. Her son-in-law Orvil Dryfoos was publisher from 1961 to 1963, followed by her son Arthur Ochs "Punch" Sulzberger. Her daughter, Ruth Holmberg, became publisher of ''The Chattanooga Times''. Ruth Holmberg's son is Arthur Golden, author of '' Memoirs of a Geisha''. Ochs' great-grandson Arthur Ochs Sulzberger Jr. was publisher of ''The New York Times'' from 1992 until 2017. One of his nephews,
Julius Ochs Adler Julius Ochs Adler (December 3, 1892 – October 3, 1955) was an American publisher, journalist, and highly decorated United States Army officer with the rank of major general. He distinguished himself during World War I as Major and battalion com ...
, worked at ''The New York Times'' for more than 40 years, becoming general manager in 1935, after Ochs died. Another nephew, John Bertram Oakes, the son of his brother George Washington Ochs Oakes, in 1961 became editorial page editor of the ''Times'' editorial page, which he edited until 1976. Ochs was inducted into the Junior Achievement U.S. Business Hall of Fame in 1982. Another nephew, Adolph Shelby Ochs, was treasurer and a director of ''The Chattanooga Times''. He was married to Mrs. Theodosia Fitzgerald Gray of Danville, Virginia, granddaughter of Dan River Inc. founder T.B. Fitzgerald, niece of Wachovia Bank founder James Alexander Gray and cousin of Bowman Gray Sr., former president and chairman of R. J. Reynolds.


References

Informational notes Citations Further reading *Tifft, Susan E. and Jones, Alex S. (1999) ''The Trust: The Private and Powerful Family Behind The New York Times''. New York: Little, Brown and Company
"History of the ADL: 1913-1920 ADL - In Retrospect: 'Hang the Jew, Hang the Jew'


External links


"Adolph Ochs", ''Immigrant Entrepreneurship'', 2012
* ttp://www.jewishvirtuallibrary.org/jsource/biography/ochs.html Jewish Virtual Library - Adolph Ochsbr>''Tennessee Encyclopedia of History and Culture'' articleArticle in FAIR by John L. Hess assessing career
*
Adolph S. Ochs papers
Manuscripts and Archives Division, New York Public Library. * {{DEFAULTSORT:Ochs, Adolph 1858 births 1935 deaths The New York Times publishers American people of German-Jewish descent 19th-century American newspaper publishers (people) Editors of Tennessee newspapers People from Chattanooga, Tennessee Anti-Defamation League members People from Knoxville, Tennessee American Reform Jews Burials in New York (state) People from Cincinnati 20th-century American newspaper publishers (people)