Adobe MAX is an annual creativity conference held by

Adobe Inc. Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to video/audi ...

The event helps Adobe to present the new developments of its suite of applications and to build a community of creative professionals.

History

The first MAX conference was held by

Macromedia Macromedia, Inc. was an American graphics, multimedia, and web development software company headquartered in San Francisco, California, that made products such as Adobe Flash, Flash and Adobe Dreamweaver, Dreamweaver. It was purchased by its riv ...

in November 2003 in

Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...

Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...

. It combined the elements of its previous DevCon conference for

web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code a ...

ers and developers and UCON conference, which targeted software users. The MAX aimed to help developers and designers to learn about new products, showcased technological advances, and included a talent show and an award. Tech support labs, workshops, cyber cafes, and special events took place at the MAX. After

Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...

's acquisition of Macromedia in 2005, the conference was rebranded as Adobe MAX and shifted focus from developers and coders to creatives. Adobe integrated sessions for

Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe for Windows and macOS. It was created in 1987 by Thomas and John Knoll. It is the most used tool for professional digital art, especially in raster graphics editin ...

InDesign Adobe InDesign is a desktop publishing and page layout designing software application produced by Adobe and first released in 1999. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, books ...

, and other products. In 2013, the conference was finally rebadged as the creativity conference and moved away from being a developer event. Over the years, Adobe MAX took place in

New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, and

Anaheim Anaheim ( ) is a city in northern Orange County, California, United States, part of the Greater Los Angeles area. As of the 2020 census, the city had a population of 346,824, making it the most populous city in Orange County, the tenth-most ...

. In the 2010s, it was mostly held in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. By 2017, the number of in-person attendees reached 12,000. Due to the coronavirus pandemic, in 2020 and 2021, Adobe MAX was an online-only event with free access to all content. In 2021, the virtual conference gathered 2.2 mil website visits, 21 mil video views, and 50 mil social interactions. In 2022, the event took place both online and physically in LA.

Events

Adobe MAX aims to teach creative professionals about Adobe products, and demonstrates the latest updates of its suite of applications, and the vision for future development. Traditionally, the major announcements are kept for the MAX. During the ''keynote presentations'', Adobe announces new products and features to be released on the day of the event or near future. At the ''Sneaks'' events, Adobe engineers show some of the features they work on for different Adobe products. Hundreds of sessions teach attendees basics or new tips and tricks of using Adobe suite in different creative industries. ''MAX Bash'' is a massive party containing a number of other entertainment events and a concert. Adobe MAX covers the topics of

graphic design Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...

illustration An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, vi ...

videography Videography involves capturing moving images on electronic media (such as: videotape, direct to disk recording, or solid state storage), and can include streaming media. It encompasses both video production and post-production methods. Historic ...

photography Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...

, UI/ UX, 3D art,

augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

, creativity and design, collaboration and productivity, and education. The 2021 Adobe Max offered 400 sessions, labs, workshops, and networking events, as well as community challenges.

Locations

* 2025: Los Angeles, CA * 2024: Miami, FL * 2022–2023: Los Angeles, CA * 2021: Online * 2020: Online * 2018–2019: Los Angeles, CA * 2017: Las Vegas, NV * 2016: San Diego, CA * 2009–2015: Los Angeles, CA * 2008: San Francisco, CA * 2007: Chicago, IL * 2006: Las Vegas, NV * 2005: Anaheim, CA (Macromedia/Adobe MAX) * 2004: New Orleans, LA (Macromedia MAX) * 2003: Salt Lake City, UT (Macromedia MAX)

References

External links

Adobe MAX
{{DEFAULTSORT:Adobe Max

MAX Max or MAX may refer to: Animals * Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog * Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE) * Max (gorilla) ...

History

Events

Locations

See also

References

External links