Adobe FreeHand (formerly Macromedia FreeHand and Aldus FreeHand) is a discontinued
computer application
Application software is any computer program that is intended for end-user use not operating, administering or programming the computer. An application (app, application program, software application) is any program that can be categorized as ...
for creating two-dimensional
vector graphics
Vector graphics are a form of computer graphics in which visual images are created directly from geometric shapes defined on a Cartesian plane, such as points, lines, curves and polygons. The associated mechanisms may include vector displ ...
oriented primarily to professional illustration,
desktop publishing
Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online co ...
and content creation for the Web. FreeHand was similar in scope, intended market, and functionality to
Adobe Illustrator
Adobe Illustrator is a vector graphics editor and Computer-aided design, design software developed and marketed by Adobe Inc., Adobe. Originally designed for the Apple Inc., Apple Mac (computer), Macintosh, development of Adobe Illustrator began ...
,
CorelDRAW
CorelDRAW is a vector graphics editor developed and marketed by Alludo (formerly Corel Corporation). It is also the name of the Corel graphics suite, which includes the bitmap-image editor Corel Photo-Paint as well as other graphics-related progr ...
and
Xara Designer Pro. Because of FreeHand's dedicated page layout and text control features, it also compares to
Adobe InDesign
Adobe InDesign is a desktop publishing and page layout designing software application software, application produced by Adobe Inc., Adobe and first released in 1999. It can be used to create works such as posters, flyers, brochures, magazines, ...
and
QuarkXPress. Professions using FreeHand include
graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
,
illustration
An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, vi ...
,
cartography
Cartography (; from , 'papyrus, sheet of paper, map'; and , 'write') is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an imagined reality) can ...
,
fashion
Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
and
textile design
Textile design, also known as textile geometry, is the creative and technical process by which thread or yarn fibers are interlaced to form a piece of Textile, cloth or Textile, fabric, which is subsequently printed upon or otherwise adorned. Texti ...
,
product design
Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...
,
architect
An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
s, scientific research, and
multimedia
Multimedia is a form of communication that uses a combination of different content forms, such as Text (literary theory), writing, Sound, audio, images, animations, or video, into a single presentation. T ...
production.
FreeHand was created by
Altsys Corporation in 1988 and licensed to
Aldus Corporation, which released versions 1 through 4. In 1994, Aldus merged with
Adobe Systems
Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to ...
and because of the overlapping market with Adobe Illustrator, FreeHand was returned to Altsys by order of the
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
.
Altsys was later bought by
Macromedia
Macromedia, Inc. was an American graphics, multimedia, and web development software company headquartered in San Francisco, California, that made products such as Adobe Flash, Flash and Adobe Dreamweaver, Dreamweaver. It was purchased by its riv ...
, which released FreeHand versions 5 through 11 (FreeHand MX). In 2005, Adobe Systems acquired Macromedia and its product line which included FreeHand MX, under whose ownership it presently resides.
Since 2003, FreeHand development has been discontinued; in the Adobe Systems catalog, FreeHand has been replaced by Adobe Illustrator.
FreeHand MX continues to run under
Windows 11
Windows 11 is a version of Microsoft's Windows NT operating system, released on October 5, 2021, as the successor to Windows 10 (2015). It is available as a free upgrade for devices running Windows 10 that meet the #System requirements, Windo ...
and under
Mac OS X 10.6 (Snow Leopard) within
Rosetta, a
PowerPC
PowerPC (with the backronym Performance Optimization With Enhanced RISC – Performance Computing, sometimes abbreviated as PPC) is a reduced instruction set computer (RISC) instruction set architecture (ISA) created by the 1991 Apple Inc., App ...
code emulator, and requires a registration patch supplied by Adobe.
Freehand 10 runs without problems on Mac OS X 10.6 with Rosetta enabled, and does not require a registration patch. Someone using a later version of Mac OS X than 10.6 might be able to use VMware Fusion, VirtualBox or Parallels to virtualize Mac OS X Snow Leopard Server and run Freehand using this emulator.
History
Altsys and Aldus FreeHand
In 1984, James R. Von Ehr founded Altsys Corporation to develop graphics applications for personal computers. Based in
Plano, Texas
Plano ( ; Spanish language, Spanish for "flat surface" /'plano/) is a city in the U.S. state of Texas, where it is the largest city in Collin County, Texas, Collin County. A small portion of Plano is located in Denton County, Texas, Denton Count ...
, the company initially produced font editing and conversion software; Fontastic Plus, Metamorphosis, and the Art Importer.
Their premier PostScript font-design package,
Fontographer, was released in 1986 and was the first such program on the market. With the
PostScript
PostScript (PS) is a page description language and dynamically typed, stack-based programming language. It is most commonly used in the electronic publishing and desktop publishing realm, but as a Turing complete programming language, it c ...
background having been established by Fontographer, Altsys also developed FreeHand (originally called Masterpiece) as a Macintosh Postscript-based illustration program that used Bézier curves for drawing and was similar to Adobe Illustrator. FreeHand was announced as "... a Macintosh graphics program described as having all the features of Adobe's Illustrator plus drawing tools such as those in Mac Paint and Mac Draft and special effects similar to those in Cricket Draw."
Seattle's Aldus Corporation acquired a licensing agreement with Altsys Corporation to release FreeHand along with their flagship product,
Pagemaker, and Aldus FreeHand 1.0 was released in 1988.
FreeHand's product name used intercaps; the F and H were capitalized.
The partnership between the two companies continued with Altsys developing FreeHand and with Aldus controlling marketing and sales. After 1988, a competitive exchange between Aldus FreeHand and Adobe Illustrator ensued on the
Macintosh
Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...
platform with each software advancing new tools, achieving better speed, and matching significant features. Windows PC development also allowed Illustrator 2 (aka, Illustrator 88 on the Mac) and FreeHand 3 to release Windows versions to the graphics market.
FreeHand 1.0 sold for $495 in 1988. It included the standard drawing tools and features as other draw programs including special effects in fills and screens, text manipulation tools, and full support for CMYK color printing. It was also possible to create and insert PostScript routines anywhere within the program. FreeHand performed in preview mode instead of keyline mode but performance was slower.
FreeHand 2.0 sold for $495 in 1989. Besides improving on the features of FreeHand 1.0, FreeHand 2 added faster operation,
Pantone colors, stroked text, flexible fill patterns and automatically import graphic assets from other programs. It added accurate control over a color monitor screen display, limited only by its resolution.
FreeHand 3.0 sold for $595 in 1991. New features included resizable color, style, and layer panels including an Attributes menu. Also tighter precision of both the existing tools and aligning of objects. FH3 created compound Paths. Text could be converted to paths, applied to an ellipse, or made vertical. Carried over from version 1.0, FreeHand 3 suffered by having text entered into a dialog box instead of directly to the page. In October 1991, a 3.1 upgrade made FreeHand work with System 7 but additionally, it supported pressure-sensitive drawing which offered varying line widths with a users stroke. It improved element manipulation and added more import/export options.
FreeHand 4.0 sold for $595 in 1994. Altsys ported FreeHand 3.0 to the
NeXT
NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later develope ...
system creating a new program named Virtuoso.
Virtuoso continued its development at Altsys and version 2.0 of Virtuoso was feature-equivalent to FreeHand 4 (with the addition of NeXT-specific features such as Services and Display PostScript) and file compatible, with Virtuoso 2 able to open FreeHand 4 files and vice versa. A prominent feature of this version was the ability to type directly into the page and wrap inside or outside any shape. It also included drag-and-drop color imaging, a larger pasteboard, and a user interface that featured floating, rollup panels. The colors palette included a color mixer for adding new colors to the swatch list. Speed increases were made.
In the same year of FreeHand 4 release, Adobe Systems announced merger plans with Aldus Corporation for $525 million. Fear about the end of competition between these two leading applications was reported in the media and expressed by customers (Illustrator versus FreeHand and
Adobe Photoshop
Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc., Adobe for Microsoft Windows, Windows and macOS. It was created in 1987 by Thomas Knoll, Thomas and John Knoll. It is the most used tool for professional digital ...
versus
Aldus PhotoStyler.)
Because of this overlapping of the market, Altsys stepped in by suing Aldus, saying that the merger deal was "a prima facie violation of a non-compete clause within the FreeHand licensing agreement."
Altsys CEO Jim Von Ehr explained, "No one loves FreeHand more than we do. We will do whatever it takes to see it survive."
The
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
issued a complaint against Adobe Systems on October 18, 1994, ordering a divestiture of FreeHand to ''"remedy the lessening of competition resulting from the acquisition as alleged in the Commission's complaint,"'' and further, the FTC ordering, ''"That for a period of ten (10) years from the date on which this order becomes final, respondents shall not, without the prior approval of the Commission, directly or indirectly, through subsidiaries, partnerships, or otherwise .. Acquire any Professional Illustration Software or acquire or enter into any exclusive license to Professional Illustration Software;"''
(referring to FreeHand.)
FreeHand was returned to Altsys with all licensing and marketing rights as well as Aldus FreeHand's customer list.
Macromedia Freehand
By late 1994, Altsys still retained all rights to FreeHand. Despite brief plans to keep it in-house to sell it along with Fontographer and Virtuoso,
Altsys reached an agreement with the multimedia software company, Macromedia, to be acquired. This mutual agreement provided FreeHand and Fontographer a new home with ample resources for marketing, sales, and competition against the newly merged Adobe-Aldus company. Altsys would remain in
Richardson, Texas, but would be renamed as the Digital Arts Group of Macromedia and was responsible for the continued development of FreeHand. Macromedia received FreeHand's 200,000 customers and expanded its traditional product line of multimedia graphics software to illustration and design graphics software.
CEO James Von Ehr became a Macromedia vice-president until 1997 when he left to start another venture.
FreeHand 5.0 sold for $595 in 1995. This version featured a more customizable and expanded workspace, multiple views, stronger design and editing tools, a report generator, spell check, paragraph styles, multicolor gradient fills up to 64 colors, speed improvements, and it accepted Illustrator plugins. In September 1995, a 5.5 upgrade added Photoshop plug-in support,
PDF
Portable document format (PDF), standardized as ISO 32000, is a file format developed by Adobe Inc., Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, computer hardware, ...
import capabilities, the Extract feature, inline graphics to text, improved auto-expanding text containers, the Crop feature, and the Create PICT Image feature.
A FreeHand 5.5 upgrade was part of the FreeHand Graphics Studio (a suite that included Fontographer,
Macromedia xRes
xRes was an image editing application by Fauve Software, later acquired by Macromedia. It allowed for a real time preview of work. An early version also introduced the concept of Layers (digital image editing), layers, a new way of moving and ove ...
image editing application, and Extreme 3D animation and modeling application).
FreeHand 6.0 in 1996. This version only existed in beta. Some Freehand 7 prerelease versions were released under the Freehand 6 tag.
FreeHand 7.0 sold for $399 in 1996, or $449 as part of the FreeHand Graphics Studio (see above.) Features included a redesigned user interface that allowed recombining Inspectors, Panel Tabs, Dockable Panels, Smart Cursors, Drag and Drop with Adobe applications and QuarkXPress, Graphic Search and Replace,
Java (programming language)
Java is a High-level programming language, high-level, General-purpose programming language, general-purpose, Memory safety, memory-safe, object-oriented programming, object-oriented programming language. It is intended to let programmers '' ...
and
AppleScript Automation, Chart creation, and new Effects tools and functions.
Shockwave was introduced to leverage graphics for the Web.
FreeHand 8.0 sold for $399 in 1998. This version began integrating to the Web with the ability to export graphics directly to
Macromedia Flash. Customizable toolbars and keyboard shortcuts were prominent features. Also Lens Fill and Transparency, Freeform tool, Graphic Hose, Emboss Effects, and a "Collect for Output" function for print.
FreeHand 9.0 sold for $399 in 2000 or $449 as part of the Flash 4 FreeHand Studio bundle. This was a major repositioning for FreeHand emphasizing the Web and especially Flash output. Creating simple Flash animation from layers was featured. The Perspective Grid, Magic Wand Tracing tool, Lasso tool, and a Page tool that treated pages like objects (resize, clone, rotate, etc.)
FreeHand 10.0 sold for $399 in 2000 or $799 as part of the Studio MX bundle. Macromedia released this as Carbonized for both
Mac OS 9 and
Mac OS X
macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
. It shared a common Macromedia GUI Interface and several tools were added or renamed to match Flash tools. New features include Brushes, Master Pages, Print Area, and a Navigation Panel for adding links, names, and adding actions or notes to objects. Also "Smart cursor" Pen and Bezigon Tools and a Contour Gradient Fill.
A minor version of FreeHand 10 (10.0.1) came as a result of Adobe winning a lawsuit against Macromedia for infringement on a Tabbed Panels patent. A reworking of the user interface produced this temporary fix for the panel issue. 10.0.1 was available with the Studio MX bundle or as a new purchase but not available as a patch to existing users.
FreeHand MX sold for $399 in 2003 or for $1,580 as part of the Studio MX 2004 bundle. FreeHand 11 was marketed as FreeHand MX and featured tighter interface integration with the Macromedia MX line of products. This release also featured a revamped Object Panel where all attributes and text properties are centralized for editing, Multiple Attributes for unlimited effects, Live Effects, Live-edit of basic shapes, Connector Lines tool, Flash and Fireworks integration, Extrude, Erase, and Chart tools, along with improvements to the standard tools.
During the development of FreeHand MX, the customer install base was 400,000 users worldwide
but because of competition with Adobe Illustrator's market share, Macromedia focused instead on its web oriented lineup of Flash, Dreamweaver, Fireworks, and Contribute.
In 2003, Macromedia reduced the FreeHand development team to a few core members to produce the 11.0.2 update released in February 2004.
The company released a final product suite prior to the 2005 merger with Adobe, called
Studio 8, which was characterized by the absence of FreeHand from the suite's interactive online applications of
Dreamweaver, Flash,
Fireworks
Fireworks are Explosive, low explosive Pyrotechnics, pyrotechnic devices used for aesthetic and entertainment purposes. They are most commonly used in fireworks displays (also called a fireworks show or pyrotechnics), combining a large numbe ...
,
Contribute, and
FlashPaper.
Adobe FreeHand
On April 18, 2005, Adobe Systems announced an agreement to acquire Macromedia in a stock swap valued at about $3.4 billion. The
Department of Justice regulated the transaction that came 10 years after the Federal Trade Commission's
1994 ruling which barred Adobe from acquiring FreeHand. The acquisition took place on December 3, 2005, and Adobe integrated the companies' operations, networks, and customer-care organizations shortly thereafter.
Adobe acquired FreeHand along with the entire Macromedia product line that included Flash, Dreamweaver, and Fireworks, but not including Fontographer, which
FontLab Ltd. had licensed with an option to buy all rights.
Adobe's acquisition of Macromedia cast doubt on the future of FreeHand, primarily because of Adobe's competing product, Illustrator.
Adobe announced in May 2006 that it planned to continue to support FreeHand and develop it "based on
heir
Inheritance is the practice of receiving private property, titles, debts, entitlements, privileges, rights, and obligations upon the death of an individual. The rules of inheritance differ among societies and have changed over time. Offi ...
customers' needs".
One year later on May 15, 2007, Adobe said that it would discontinue development and updates to the program
and the company would provide tools and support to ease the transition to Illustrator.
In a 2008 interview with Senior Product Manager of Illustrator, Terry Hemphill, he told FreeHand users: "FreeHand is not going to be revived; time to move on, really. The Illustrator team is making a determined effort to bring the best of FreeHand into Illustrator, which should be evident from some of the new features in CS4."
Controversy
In 2006, the FreeHand community protested Adobe's announcement of discontinuing development with the "FreeHand Support Page"
petition. It was followed in 2007 by the "FreeHand Must Not Die"
petition. In 2008, the Adobe FreeHand Forum listed, "Adobe latest FreeHand MX upgrade, Would you pay?"
which continued to receive signatures in 2012. In February 2009, Creative Review magazine published ""Freehand Anonymous" about the present use of FreeHand in the UK.
[ and reprinted as ] In September 2009, the Free FreeHand Organization (a user community with the goal of securing a future for FreeHand MX) was founded and by 2011, its membership had surpassed 6,000 members worldwide.
In May 2011, the Free FreeHand Organization filed a civil antitrust complaint against Adobe Systems, Inc. alleging that "Adobe has violated federal and state antitrust laws by abusing its dominant position in the professional vector graphic illustration software market."
In spite of the aforementioned petitions with the advent of Flash Player 11 in October 2011 Adobe intentionally ditched the support for SWF contents created in FreeHand supposedly aiming to urge the transition to its Illustrator software. Early 2012 the lawsuit initiated by Free FreeHand Organization resulted in a settlement with Adobe Systems, Inc., by which members of the group received discount to Adobe products and a promise for product-development of Adobe Illustrator based on their requests.
File formats
Adobe FreeHand file formats use
filename extensions AGD and FHD; these should be able to be opened in the applications
Collabora Online,
LibreOffice
LibreOffice () is a free and open-source office productivity software suite developed by The Document Foundation (TDF). It was created in 2010 as a fork of OpenOffice.org, itself a successor to StarOffice. The suite includes applications ...
or
Apache OpenOffice, they can then be saved into the OpenDocument format or other file formats.
Release history
See also
*
Comparison of vector graphics editors
A number of vector graphics editors exist for various platforms. Potential users of these editors will make a comparison of vector graphics editors based on factors such as the availability for the user's platform, the software license, the featu ...
References
External links
*
*
freehand-forum.orgnbsp;— User community forum, formerly freefreehand.org
{{DEFAULTSORT:Freehand
Graphics software
Vector graphics editors
Raster to vector conversion software
Aldus software
1988 software
Discontinued Adobe software