Adobe Firefly is a

web app A web application (or web app) is application software that is created with World Wide Web, web technologies and runs via a web browser. Web applications emerged during the late 1990s and allowed for the server to Dynamic web page, dynamically ...

and family of

generative artificial intelligence Generative artificial intelligence (Generative AI, GenAI, or GAI) is a subfield of artificial intelligence that uses generative models to produce text, images, videos, or other forms of data. These models Machine learning, learn the underlyin ...

models for creative production. Its capabilities include

text-to-image A text-to-image model is a machine learning model which takes an input natural language prompt and produces an image matching that description. Text-to-image models began to be developed in the mid-2010s during the beginnings of the AI boom ...

and

text-to-video A text-to-video model is a machine learning model that uses a natural language description as input to produce a video relevant to the input text. Advancements during the 2020s in the generation of high-quality, text-conditioned videos have large ...

. It is part of

Adobe Creative Cloud Adobe Creative Cloud is a set of applications and services from Adobe Inc., Adobe that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applicat ...

, and also powers features in other Creative Cloud apps, including

Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe for Windows and macOS. It was created in 1987 by Thomas and John Knoll. It is the most used tool for professional digital art, especially in raster graphics editin ...

's Generative Fill tool. Its video models are currently being tested in an open beta phase, and its image generation tools are available via subscription. Adobe Firefly is developed using Adobe's Sensei platform. Firefly is trained with images from

Creative Commons Creative Commons (CC) is an American non-profit organization and international network devoted to educational access and expanding the range of creative works available for others to build upon legally and to share. The organization has release ...

Wikimedia The Wikimedia Foundation, Inc. (WMF) is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California, and registered there as a charitable foundation. It is the host of Wikipedia, the eighth most visited website ...

and Flickr Commons as well as 300 million images and videos in

Adobe Stock Adobe Creative Cloud is a set of applications and services from Adobe that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and als ...

and the public domain. This dependency only on

training data In machine learning, a common task is the study and construction of algorithms that can learn from and make predictions on data. Such algorithms function by making data-driven predictions or decisions, through building a mathematical model from ...

for which

Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...

owns the license or which is public domain has led them to describe the models' output as "commercially safe". Firefly for Enterprise was released on June 22, 2023.

History

Adobe Firefly was first announced in September 2022 at Adobe's MAX conference. It was initially released as a public beta in March 2023, and is currently available to all Adobe Creative Cloud subscribers. Adobe Firefly is built on top of Adobe Sensei, the company's AI platform. Sensei has been used to power a variety of features in Adobe's creative software, such as object selection in

and image auto-enhancement in Lightroom. Firefly expanded its capabilities to Illustrator, Premiere Pro, and Express, particularly for generating photos, videos and audio to enhance or alter specific parts of the media. NVIDIA Picasso runs some Adobe Firefly models. Google planned to use Firefly in Bard (now Gemini) as its AI image generator, but ended up using their own Imagen model. Mattel, IBM, and Dentsu have also partnered with Adobe. The demo showed a capability for generating variations of photos. In April 2025, Adobe released Adobe Firefly Image 4 and Firefly Image 4 Ultra Model in Adobe Firefly Web Application.

References

{{Generative AI 2023 software

Firefly The Lampyridae are a family of elateroid beetles with more than 2,000 described species, many of which are light-emitting. They are soft-bodied beetles commonly called fireflies, lightning bugs, or glowworms for their conspicuous production ...

Graphic design Text-to-image generation