Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by

Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...

History

Adobe Experience Cloud is a comprehensive suite that encompasses

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sc ...

social Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives fro ...

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

, media optimization, targeting, web

experience management Experience management is an effort by organizations to measure and improve the experiences they provide to customers as well as stakeholders like vendors, suppliers, employees, and shareholders. The concept posits that experiences comprise distinc ...

, journey orchestration, and

content management Content management (CM) are a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referre ...

services, hosted on

Microsoft Azure Microsoft Azure, or just Azure ( /ˈæʒər, ˈeɪʒər/ ''AZH-ər, AY-zhər'', UK also /ˈæzjʊər, ˈeɪzjʊər/ ''AZ-ure, AY-zure''), is the cloud computing platform developed by Microsoft. It has management, access and development of ...

. The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand, which it had acquired in October 2009. The suite integrates products from the acquired company, Omniture, along with other services into a unified cloud service. This integration includes eight main applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign (both Classic and Standard versions), Audience Manager, and

Primetime Prime time, or peak time, is the block of broadcast programming taking place during the middle of the evening for television shows. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to b ...

. On September 15, 2009,

Adobe Systems Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to ...

announced its intention to purchase Omniture, Inc., a company specializing in online marketing and web analytics based in Orem, Utah. The acquisition, valued at $1.8 billion, was finalized on October 23, 2009. Post-acquisition, Omniture's offerings were progressively integrated into what is now known as Adobe's Digital Marketing Business Unit, alongside other acquisitions such as Day Software and Efficient Frontier. In an effort to enhance its marketing cloud's capabilities, Adobe acquired Satellite TMS from Search Discovery in 2013 and rebranded it as Adobe Dynamic Tag Management (Adobe DTM), laying the groundwork for Adobe Launch. Introduced in 2018, Adobe Launch represents the next evolution in tag management systems developed by the company. Adobe announced the acquisition of

Magento Magento is an open-source e-commerce platform written in PHP. Magento source code is distributed under the Open Software License. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion. More than 150,000 online stores have been cre ...

for $1.68 billion on May 21, 2018. This acquisition aimed to incorporate commerce features into the Adobe Experience Cloud. Later that same year, on September 20, Adobe proceeded to acquire

Marketo Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and cont ...

, a marketing automation company. By 2021, Adobe Experience Platform Launch was slated to be integrated into the Adobe Experience Platform as part of a broader suite of

data collection Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research com ...

technologies.

Products

* ''Adobe Experience Manager'' (AEM) is an enterprise

content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...

and

digital asset management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termino ...

. Before its acquisition, it was formerly known as

Day A day is the time rotation period, period of a full Earth's rotation, rotation of the Earth with respect to the Sun. On average, this is 24 hours (86,400 seconds). As a day passes at a given location it experiences morning, afternoon, evening, ...

CQ5. * ''Adobe Campaign'' is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more. This software is based on Algorithmic Marketing to provide

personalization Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, ...

. The software was formerly known as Neolane. Currently, Adobe has two separate versions of the product in the name of Adobe Campaign Classic and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.* * ''Adobe Audience Manager'' (AAM) is a data management platform. This software is based on algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and

predictive analytics Predictive analytics encompasses a variety of Statistics, statistical techniques from data mining, Predictive modelling, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or other ...

. * ''Adobe Analytics'' (formerly '' Omniture''), is a widely used tool for

web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...

. The tool allows users to define tags embedded in web pages for tracking purposes in order to create customized metrics that can be used for digital marketing and user behavior analysis. Within Adobe Analytics, a tool called Data Warehouse is also provided for scheduling and delivering raw data by email or to FTP server for further data analysis. Unlike some alternatives such as

Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in N ...

, Adobe Analytics has no free version.

References

{{Software distribution Marketing Cloud Business intelligence software Cloud applications Cloud computing providers Content management systems Marketing software Mobile web Software distribution Web analytics 2012 software fr:Adobe Experience Manager