Ado FM is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in France, broadcasting on FM to
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. ...
and
Toulouse
Toulouse ( , ; oc, Tolosa ) is the Prefectures in France, prefecture of the Departments of France, French department of Haute-Garonne and of the larger Regions of France, region of Occitania (administrative region), Occitania. The city is on t ...
. Created in 1981 and owned by the
Groupe 1981. The station plays hip-hop music and R&B from the 1990s, 2000s, 2010s and 2020s.
History
The radio was created under the name Ado FM by Isabelle Da (real name Isabelle Ciron) in 1981, as a community station.
Following the death of Isabelle Da, Ado FM was bought in 1996 by Concept Radio, a subsidiary of the Start group. This group owns
Vibration
Vibration is a mechanical phenomenon whereby oscillations occur about an equilibrium point. The word comes from Latin ''vibrationem'' ("shaking, brandishing"). The oscillations may be periodic, such as the motion of a pendulum—or random, suc ...
. Its program director Bruno Witek transforms Ado FM into a commercial music station in
hip-hop and
R&B format.
Ado turned to
pop
Pop or POP may refer to:
Arts, entertainment, and media Music
* Pop music, a musical genre Artists
* POP, a Japanese idol group now known as Gang Parade
* Pop!, a UK pop group
* Pop! featuring Angie Hart, an Australian band
Albums
* ''Pop'' (G ...
and
dance from 2015 to 2016.
On 29 June 2017, during a private concert, Ado FM changed its name to Swigg. According to Jean-Éric Valli, president of Groupe 1981, this new name symbolized "its return to the fundamentals of urban cultures" in order to "become the benchmark hip-hop and RnB radio station for 15-25 year olds".
In October 2017, Swigg was given formal notice by the CSA due to non-compliance, between December 2016 and February 2017, with the distribution rates of French-language songs.
In 2021, Ado FM was relaunched on digital radio. This then replaced Swigg on 22 August 2022.
Frequencies
Ado FM is broadcast from the Paris–Bagnolet transmitter on 97.8 MHz (4 kW
ERP) and from the Toulouse transmitter site on 93.1 MHz (2 kW ERP).
[ (As of October 2022, Ma Radio FM did not account for the August 2022 name change.)]
Identity of Ado FM
Logos
Slogans
* 1981–1997:
* 1997–2000:
* 2000–2007: ,
* 2007-2008:
* 2008-2012:
* 2012-2014:
* 2014-2015:
* 2015-2016:
* 2016:
* 2017-2018, Since 2022:
* 2017: ,
* 2018-2020:
* 2020–2022:
* 2022: ''Classic Rap Radio''
External links
*
References
{{Radio stations in France
Radio stations in France
Radio in Paris
Radio stations established in 1981