Adidas Boost
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Boost is a trademarked polymer used by
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
, in the form of pellets which are compressed and molded for various shoe models the company sells, especially the Ultraboost, NMD, Energy Boost, Pure Boost, and Adizero Adios Boost lines of
sneakers Sneakers (American English, US) or trainers (British English, UK), also known by a #Names, wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual ...
. The pellets consist of proprietary thermoplastic urethane (TPU) that is formed into a small pill shape. Adidas collaborated with the German chemical company
BASF BASF SE (), an initialism of its original name , is a European Multinational corporation, multinational company and the List of largest chemical producers, largest chemical producer in the world. Its headquarters are located in Ludwigshafen, Ge ...
to develop this material. Boost in itself is not a raw material and its characteristic bounciness is obtained by processing the thermoplastic urethane. This material is claimed to be more comfortable on the wearer's feet.


History

Prior to its first integration into the Adidas running line in 2013, this material was developed by BASF chemists. BASF sold its product to Adidas who integrated it into the midsoles of certain lines of their shoes. This material, commonly known as "BOOST", is Adidas's preferred alternative to other industry standards such as EVA.


References


External links

* {{polymer-stub Adidas Thermoplastics