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Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe. The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices.


Operation

* When Adform launched in 2003 they were focused on providing
ad serving Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used ...
which was supplemented by
planning Planning is the process of thinking regarding the activities required to achieve a desired goal. Planning is based on foresight, the fundamental capacity for mental time travel. Some researchers regard the evolution of forethought - the cap ...
in 2005. * In 2019 Adform re-branded its Advertiser Edge and Publisher Edge offerings as the Integrated Advertising Platform and the Integrated Advertising Platform for Publishers. * In 2020 Adform launched an update to its user experience and underlying technology called Adform FLOW which was the winner of the Red Dot Design ward for the Communication Design Category and a 2022 iF Design Award. The company was the first pan-European DSP. A Series B round of funding for US$5.5 million was closed in early 2014 followed by a 150 million Danish Kroner (US$21.5 million) investment by Danica Pension in late 2015. In 2018 an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
was announced, but later postponed due to uncertainty and volatility in the financial markets at that time. In April 2019, Adform received an external investment from GRO Capital for an undisclosed amount. In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform.


References

{{Reflist Software companies of Denmark Software companies based in Copenhagen Danish companies established in 2002 Companies based in Copenhagen Municipality