Adavari Matalaku Ardhale Verule
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''Aadavari Matalaku Arthale Verule'' () is a 2007 Indian Telugu-language
romantic drama Romance films involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion (emotion), passion, emotion, and the affectionate romantic involvement of the main characters. Typically their ...
film written and directed by
Selvaraghavan Selvaraghavan is an Indian film director, screenwriter, and actor who has directed and acted predominantly Tamil cinema, Tamil films and few Telugu cinema, Telugu films. He had his directorial debut with ''Thulluvadho Ilamai'' (2002). Still, hi ...
(credited as Sri Raghava). The film stars Venkatesh and Trisha while Sriram,
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil cinema, Tamil, Hindi cinema, Hindi, Kannada cinema, Kannada and Ma ...
, K. Viswanath, and Sunil play supporting roles. The music was composed by
Yuvan Shankar Raja Yuvan Shankar Raja (born 31 August 1979), is an Indian composer and playback singer. He mainly scores music for Tamil films along with few Telugu, Kannada, and Hindi films. Considered a versatile composer, he is particularly known for his use o ...
. The film's title is based on a song from '' Missamma'' (1955), which is partially featured in this film. The film was released theatrically on 27 April 2007 and became a critical and commercial success. It won three
Nandi Awards The Nandi Awards are annual awards presented by the Government of Andhra Pradesh to recognise excellence in Telugu cinema, theatre, and television, as well as lifetime achievements in Indian cinema. The awards are named after the monolithic ...
and one
Filmfare Award The Filmfare Awards are annual awards that honour artistic and technical excellence in the Indian cinema.Al The Filmfare ceremony is one of the most famous film events in India. The awards were introduced by Filmfare magazine of The Time ...
. Following its success, the film was remade in Tamil as '' Yaaradi Nee Mohini'' (2008; starring Selvaraghavan's brother
Dhanush Venkatesh Prabhu Kasthuri Raja (born 28 July 1983), known professionally as Dhanush, is an Indian actor, filmmaker, lyricist and playback singer who primarily works in Tamil cinema. Having starred in Dhanush filmography, 50 films over his car ...
), Kannada as ''
Anthu Inthu Preethi Banthu ''Anthu Inthu Preethi Banthu'' () is a 2008 Indian Kannada-language romantic drama film directed by Veera Shankar. It stars debutante Aditya Babu and Ramya. The film is a remake of the 2007 Telugu film ''Aadavari Matalaku Arthale Verule'' w ...
'' (2008), Odia as '' Prema Adhei Akhyara'' (2010), Bengali as '' 100% Love'' (2012) and Bhojpuri as '' Mehandi Laga Ke Rakhna'' (2017).


Plot

Ganesh is from a middle-class family. He makes several bids to obtain employment, but all go in vain due to his poor language skills and inadequate educational qualifications. All his friends settled in life, but he continues to struggle to find employment. Ganesh has two best friends, Vasu and Srinu. His father is a teacher and is always critical of him for being an irresponsible person, only adding to his already long list of woes. At this juncture, Ganesh catches a glimpse of Keerthi and immediately falls in love with her. He learns that she works for a software solutions firm. Luckily, Ganesh eventually secured employment in the same firm. Keerthi, however, turns out to be short-tempered. On a business trip, Ganesh accompanies her along with other colleagues to Australia. There, he reveals his feelings of love to her. She declines, saying that she comes from an orthodox family, and her marriage has already been arranged with her cousin. Ganesh returns to India in a depressed manner. Unable to see his son in depression, his father tries to convince Keerthi, but she insults him for recommending his son's love and accidentally slaps both Ganesh and his father. Later that night, Ganesh's father dies of a heart attack. Ganesh again goes into depression. To ease Ganesh's mood, Vasu persuades him to come along to his family's house in the countryside. Coincidentally, on the train journey, Keerthi is revealed to be Vasu's fiancée. However, their grandfather's intention of getting them married earlier is put aside because Vasu and Keerthi leave the house to make their own identity. This causes heartache to their grandfather. With the passing of a few days, the parents of Keerthi and Vasu decide to marry to appease their grandfather. After several turns of events, Keerthi realizes that she is in love with Ganesh instead. Ganesh asks her to forget him, during a late-night meeting, because he believes that it would create problems in their happy family. Keerthi's grandfather notices them conversing and admonishes Keerthi for bringing disrepute to their family and asks Ganesh to leave his village. Ganesh gets ready to leave when he sees everyone putting up decorations for the wedding. Vasu furiously asks him to get out but Ganesh responds that they have misunderstood Keerthi all along. While Ganesh is on his way, a bunch of goons he saved the family from stabbed him in the stomach, and he is hospitalized. However, Vasu and Keerthi's wedding is taking place that morning. Upon knowing Ganesh's condition, Srinu asks Vasu to come and help. Though initially reluctant, Vasu abandons his wedding to help Ganesh. Everyone else slowly leaves for the hospital, except Keerthi and her grandfather. Keerthi says that she would never disobey her grandfather. Afterward, her grandfather takes Keerthi to the hospital. While Ganesh recovers and wakes up to leave, he sees that everyone in the family is outside his room, including Keerthi and her grandfather. In time, Keerthi's family comes to stay with Ganesh for a few days. The film ends when Ganesh and Keerthi become a couple and live together.


Cast

* Venkatesh as Ganesh * Trisha as Keerti alias Kusumamba * Sriram as Vasu * K. Viswanath as Keerti's grandfather *
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil cinema, Tamil, Hindi cinema, Hindi, Kannada cinema, Kannada and Ma ...
as Ganesh's father * Sunil as Srinu *
Swati Reddy Swathi Reddy (born 19 April 1987) is an Indian actress and television presenter who predominantly works in Telugu films, along with Tamil and Malayalam films. She has acted in over 29 movies. Her nickname ''Colours Swathi'' comes from her stin ...
as Pooja alias Prasunaamba * Jeeva as Balu *
Vinaya Prasad Vinaya Prakash ( Bhat), (22 November 1967) also credited as Vinaya Prasad, is an Indian actress known for her work in Kannada, Malayalam and Telugu films, as well as television serials. Career Vinaya Prasad hails from Udupi district of Karna ...
as Janaki * Suman Setty as Servant Mangayya * Hari Teja as Keerti's cousin *
Kishori Ballal Kishori Ballal (1937/1938 – 18 February 2020) was an Indian actress who was known for her works in Kannada cinema. The actress made her debut in 1960 with ''Ivalentha Hendthi'' and since then in a career spanning over 15 years, she has app ...
as Sharadamba (Vasu's grandmother) *
Rajyalakshmi Rajyalakshmi Chandu, better known by her stage name Sankarabharanam Rajyalakshmi (born 18 December 1964) is an Indian actress. She was a prominent lead actress during the 1980s in Telugu, Tamil, Kannada and Malayalam films. She was well noted ...
as Lakshmi *
Prasad Babu Prasad Babu is an Indian actor who acts predominantly in Telugu language, Telugu films and also TV serials. Filmography Telugu * ''Anthuleni Katha'' (1976) as Thilak * ''Mana Voori Pandavulu'' (1978) * ''Dongala Veta'' (1978) as Anand * ...
as Lakshmi's husband *
Shankar Melkote Shankar Melkote is an Indian comedian, supporting actor who appears in Telugu films and CEO of a marketing company in Hyderabad. He started his film career with Jandhyala's ''Srivariki Premalekha'' and went on to appear in 180 films. He is on ...
as Company Head * G. V. Sudhakar Naidu as Rowdy *
Ananth Babu Punyamurthula Anant, known by his stage name Ananth Babu (or simply Ananth), is an Indian actor and comedian, known for his works predominantly in Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Cinema of India, I ...
as Vasu's relative * Jaya Lakshmi * Ramya Chowdary * Rajshri Reddy * Devi Sri * Jaya Lakshmi * Sri Lalitha * Padma Reddy * Junior Relangi *
Meghna Naidu Meghna Naidu (born 19 September 1980) is an Indian actress who has starred primarily in Hindi films. She has also appeared in Telugu, Tamil, Kannada, Malayalam, Marathi and Bengali films. Biography Naidu's first major appearance was in the mu ...
(Special appearance in the song "Cheli Chemaku") *
Mumaith Khan Mumaith Khan (born 1 September 1985) is an Indian actress and model. She has appeared in numerous item numbers primarily in Telugu, Hindi, and Tamil films. Early life Khan was born on 1 September 1985. She was born and brought up in Bombay ( ...
(Special appearance in the song "Oh Baby")


Production

Selvaraghavan Selvaraghavan is an Indian film director, screenwriter, and actor who has directed and acted predominantly Tamil cinema, Tamil films and few Telugu cinema, Telugu films. He had his directorial debut with ''Thulluvadho Ilamai'' (2002). Still, hi ...
(under the name of Sri Raghava) directed his maiden Telugu venture which he had committed to make since 2003 with Venkatesh in the leading role. He wrote the script, taking experiences from life experiences of friends who were unemployed graduates, like the film's main character.
Jyothika Jyothika Saravanan (; born 18 October 1978) is an Indian actress and producer who primarily works in Tamil, Hindi and Telugu films. She has received several accolades including a National Film Award, five Filmfare Awards South, four Tamil N ...
was considered as a lead opposite Venkatesh, but she opted out of the contract due to her wedding arrangements. She was later replaced by Trisha.


Soundtrack

The music was composed by director Sri Raghava's friend and "frequent" composer
Yuvan Shankar Raja Yuvan Shankar Raja (born 31 August 1979), is an Indian composer and playback singer. He mainly scores music for Tamil films along with few Telugu, Kannada, and Hindi films. Considered a versatile composer, he is particularly known for his use o ...
, teaming up again after producing successful Tamil albums such as '' Kaadhal Kondein'' (2003), ''
7G Rainbow Colony ''7G Rainbow Colony'' is a 2004 Indian Tamil-language romantic drama film written and directed by Selvaraghavan. The film was shot simultaneously in Tamil and Telugu; the latter titled ''7G Brindavan Colony''. It stars debutant Ravi Krishna a ...
'' (2004) and '' Pudhupettai'' (2006). This film remains their last collaboration (even though they later rejoined in 2021 for '' Nenjam Marappathillai'') before they split up, before '' NGK'' (2019), and Sri Raghava decided to work with G. V. Prakash Kumar. The soundtrack was released on 28 March 2007 at Rama Naidu studios. It features 6 tracks overall with lyrics by Kulasekhar,
Kandikonda Kandikonda (13 October 1973 – 12 March 2022) was an Indian film lyricist known for his works in Telugu cinema. Kandikonda was born in Nagurlapally, Narsampet Mandal, Warangal district. He was awarded a doctorate for his thesis on ''Situationa ...
,
Sirivennela Sitaramasastri Sirivennela Seetharama Sastry (born Chembolu Seetharama Sastry; 20 May 1955 – 30 November 2021) was an Indian poet and lyricist known for his works in Telugu cinema and Telugu theatre. He acquired the stage name Sirivennela after writing the ...
and Chandrabose. Upon the film's release, the music received positive reviews, being praised as "extraordinary", winning composer Yuvan Shankar Raja much accolades and a nomination at the 2008
Filmfare Awards South The Filmfare Awards South are annual awards that honour artistic and technical excellence in the Telugu cinema, Tamil cinema, Malayalam cinema and Kannada cinema. They are presented by ''Filmfare'' magazine of The Times Group. When it was intr ...
for Best Music in Telugu.


Release and reception

The film is released on 27 April 2007. The film was released on 272 screens, including 15 in Karnataka, 8 in Orissa and 21 overseas. A critic from ''
Rediff.com Rediff.com, stylized as rediff.com, is an Indian news, information, entertainment, and shopping website. Founded by Ajit Balakrishnan in 1996, it was the first Indian website to become a mainstream news media organization. It is headquartered i ...
'' called the film "a good entertainer". Jeevi of '' Idlebrain.com'' rated the film 3 out of 5 and wrote that "Venkatesh’s ultimate comedy, Trisha, Selva Raghavan’s genuine moments and dialogues are the main positive aspects of this film". The film collected 30
crore Crore (; abbreviated cr) denotes the quantity ten million (107) and is equal to 100 lakh in the Indian numbering system. In many international contexts, the decimal quantity is formatted as 10,000,000, but when used in the context of the India ...
at the box office. It completed a 50-day run in 200 centres and a 100-day run in 21 centres.


Awards

;
Filmfare Awards South The Filmfare Awards South are annual awards that honour artistic and technical excellence in the Telugu cinema, Tamil cinema, Malayalam cinema and Kannada cinema. They are presented by ''Filmfare'' magazine of The Times Group. When it was intr ...
* Best ActressTrisha * Nominated: Best ActorVenkatesh * Nominated: Best Music Director
Yuvan Shankar Raja Yuvan Shankar Raja (born 31 August 1979), is an Indian composer and playback singer. He mainly scores music for Tamil films along with few Telugu, Kannada, and Hindi films. Considered a versatile composer, he is particularly known for his use o ...
;
Nandi Awards The Nandi Awards are annual awards presented by the Government of Andhra Pradesh to recognise excellence in Telugu cinema, theatre, and television, as well as lifetime achievements in Indian cinema. The awards are named after the monolithic ...
* Best Popular Feature Film – N.V. Prasad, Shanam Naga Ashok Kumar * Best ActorVenkatesh * Best Dialogue Writer – Ramesh-Gopi ;
CineMAA Awards The CineMAA Awards are presented annually by the Maa TV Group to honour artistic and technical excellence of professionals in Telugu cinema. The awards were introduced in 2004. The CineMAA Awards are voted for by both the public and a committee ...
* Best Actor – FemaleTrisha ;
Santosham Film Awards Santosham Film Awards, currently known as Santosham South Indian Film Awards are one of the most popular awards given for Tollywood films and Telugu Music Artistes. Background The awards first began in 2004 by the annual ''Santosham'' magazine ...
* Best ActorVenkatesh * Best Character Artist –
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil cinema, Tamil, Hindi cinema, Hindi, Kannada cinema, Kannada and Ma ...
* Best Makeup – Raghava


Remakes

''Aadavari Matalaku Arthale Verule'' was remade in
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
as '' Yaaradi Nee Mohini'' (2008), in
Kannada Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...
as ''
Anthu Inthu Preethi Banthu ''Anthu Inthu Preethi Banthu'' () is a 2008 Indian Kannada-language romantic drama film directed by Veera Shankar. It stars debutante Aditya Babu and Ramya. The film is a remake of the 2007 Telugu film ''Aadavari Matalaku Arthale Verule'' w ...
'' (2008), in Odia as '' Prema Adhei Akhyara'' (2010), in Bengali as '' 100% Love'' (2013) and in
Bhojpuri Bhojpuri may refer to: * Bhojpuri language, an Indo-Aryan language of India and Nepal * Bhojpuri grammar, grammatical rules of the language * Bhojpuri nouns, nouns of the language * Bhojpuri people, people who speak the language * Bhojpuri region ...
as '' Mehandi Laga Ke Rakhna'' (2017).


References


External links

* {{Authority control 2000s Indian films 2000s Telugu-language films 2007 films 2007 romantic drama films Films directed by Selvaraghavan Films scored by Yuvan Shankar Raja Films set in Australia Films shot in Australia Films with screenplays by Selvaraghavan Indian romantic drama films Telugu films remade in other languages