Adam John Pearce (born June 24, 1978) is an American
professional wrestling
Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
executive and former professional wrestler. He is currently employed by
WWE as Director of Live Events,
producer
Producer or producers may refer to:
Occupations
*Producer (agriculture), a farm operator
*A stakeholder of economic production
*Film producer, supervises the making of films
**Executive producer, contributes to a film's budget and usually does not ...
, trainer, coach, and
on-screen authority figure. He is a former five-time
NWA World Heavyweight Champion,
NWA British Commonwealth Heavyweight Champion, and
PWG World Champion
The PWG World Championship is a professional wrestling world championship in the Pro Wrestling Guerrilla (PWG) professional wrestling promotion. It was first introduced in 2003 as the PWG Championship. The inaugural champion was Frankie Kazarian. ...
. He is also a member of the
NWA Hall of Fame and a former full-time trainer and coach at the
WWE Performance Center.
Early life and training
Pearce
lettered in both
football and
baseball
Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding ...
at
Waukegan High School
Waukegan High School, or WHS, is a public four-year high school located in Waukegan, Illinois, USA, a city to the north of Chicago, Illinois. It is part of Waukegan Community Unit School District 60. Students attend classes at the Washington Cam ...
, in Waukegan, Illinois. Between his junior and senior years, Pearce suffered from
acute muscular compartment syndrome in both of his lower legs and underwent surgery. As a result, he had to "pretty much learn how to walk all over again" and he stopped playing sports.
During his convalescence, he met
professional wrestling
Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
trainers
Sonny Rogers and
Randy Ricci, and began training with them in November 1995.
Professional wrestling career
Independent promotions (1996–2000)
Pearce had his debut match on May 16, 1996, a few weeks before he graduated from high school. Pearce quickly began wrestling for
independent
Independent or Independents may refer to:
Arts, entertainment, and media Artist groups
* Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s
* Independe ...
professional wrestling promotions, especially in
Milwaukee
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
and other cities in
Wisconsin
Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
.
At this time, he also began traveling throughout Michigan with
Dave Prazak, and he began working for Dan Curtis' Northern States Wrestling Alliance (NSWA). He was part of the "East Coast Invasion"
angle
In Euclidean geometry, an angle is the figure formed by two rays, called the '' sides'' of the angle, sharing a common endpoint, called the '' vertex'' of the angle.
Angles formed by two rays lie in the plane that contains the rays. Angles ...
where he had an early breakout match near Thanksgiving 1997 against
Reckless Youth. Pearce sided with the local Michigan
babyfaces charged with fighting off Youth,
Don Montoya,
Lance Diamond, and Twiggy Ramirez. A rematch between Pearce and Youth took place in
Ian Rotten's
Independent Wrestling Association Mid-South (IWA-Mid South) company, where Pearce had captured their
IWA Mid-South Light Heavyweight Championship by defeating
Cash Flo.
He began wrestling for most notably for
Carmine DeSpirito
Carmine ()also called cochineal (when it is extracted from the cochineal insect), cochineal extract, crimson lake, or carmine lake is a pigment of a bright-red color obtained from the aluminium complex derived from carminic acid. Specific code na ...
's
Mid American Wrestling promotion, and through DeSpirito was
booked on a tour of
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...
in 1998. Upon his return to the United States, he underwent further training at the
Steel Domain Training Center, where he was the first student, under
Ace Steel and Danny Dominion.
Together Steel, Dominion, and Pearce became regulars in Minnesota, working under the St. Paul Championship Wrestling (later Steel Domain Wrestling) banner. Once again, Pearce's feud with Eaton grabbed headlines as they engaged in a Garbage Can Match. It was one of the first "
ECW" style matches in the area. He went on to feud with Danny Dominion over the Northern States TV Title, which was showcased on ex-AWA announcer Mick Karch's weekly TV show, "Slick Mick's Bodyslam Revue". Later, future Domain trainees
CM Punk and
Colt Cabana debuted in Minnesota and begin their careers under the guidance of Steel, Dominion, and Pearce. Later on, Pearce became a member of the Gold Bond Mafia with CM Punk, Colt Cabana, Dave Prazak, and Chuck E. Smooth.
At the same time, Pearce began working in All-Star Championship Wrestling based in
Green Bay, Wisconsin
Green Bay is a city in the U.S. state of Wisconsin. The county seat of Brown County, it is at the head of Green Bay (known locally as "the bay of Green Bay"), a sub-basin of Lake Michigan, at the mouth of the Fox River. It is above sea l ...
, as the promotion's top babyface and later, top
heel. His matches against
Dino Bambino Dino may refer to:
Prefix
* dino-, a common prefix in taxonomy, meaning "terrible", "formidable"
** Dinosaur
People
* Dino (given name), a masculine given name and a nickname
* Dino (surname), a surname found in Albania and Turkey
* Diño, a ...
were viewed as being among the area's best, and their 1999
Cage Match in Green Bay was voted the 1999 Upper Midwest Match of the Year. Pearce captured the ACW Heavyweight Title by defeating longtime rival Adrian Lynch in Green Bay, and held it until losing to Rob Norwood in a 3-Way-Dance months later. During this time, Pearce also made appearances in
Nashville, Tennessee
Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and t ...
for
Bert Prentice
Bert or BERT may refer to:
Persons, characters, or animals known as Bert
* Bert (name), commonly an abbreviated forename and sometimes a surname
*Bert, a character in the poem "Bert the Wombat" by The Wiggles; from their 1992 album Here Comes a So ...
's Music City Wrestling and in Pittsburgh for
Norm Connors'
Steel City Wrestling.
World Wrestling Federation (1997–1999)
Pearce made several
World Wrestling Federation (WWF) appearances as
enhancement talent, where he was noticed by
Terry Taylor. When Taylor moved to
World Championship Wrestling (WCW) Pearce was contacted by
Paul Orndorff. After attending the
WCW Power Plant, Pearce was offered a WCW developmental contract but he declined, as he did not feel that relocating to
Atlanta
Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...
was a viable option for him.
After a stint in the short-lived
WXO promotion in early 2000, Pearce had another tryout with WCW, but described WCW as being "disorganized and chaotic".
Pearce felt "burnt out" and decided to take time off from professional wrestling.
Californian independent circuit (2000–2014)
After eight months, Pearce returned to wrestling at the urging of both
Christopher Daniels and
Kevin Kelly. Through Kelly, he met
Rick Bassman and began working for Bassman's
Ultimate Pro Wrestling (UPW) promotion.
In UPW, he was teamed with Aaron Aguilera in a tag team called "Hardkore Inc". Pearce has worked several UPW events, most notably against
Diamond Dallas Page at UPW's biggest event, ''Overload'', held in Las Vegas. He also wrestled
Chris Masters in Masters' last independent match before being signed by WWF (now WWE).
He also was signed to be a part of the King of Indies 2001 Tournament, promoted by Roland Alexander's
All Pro Wrestling (APW). He faced and was defeated in the opening round by
Doug Williams. Pearce also competed in IWA-Mid South's 2001
Sweet Science Sixteen, defeating
Chris Hero and
B. J. Whitmer before losing to
Ace Steel. Pearce was generally inactive in a national sense, making sporadic appearances on California independent shows put on by Millennium Pro Wrestling and AWS (both based in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
) and WCWA (based in
San Diego
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
). He also made a few appearances for Mid American Wrestling (based in
Milwaukee
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
). This would change when Gary Yap contacted Pearce about the soon-to-be-debuting EPIC promotion. He then signed on to wrestle in EPIC promotion, and after it failed he moved to
Pro Wrestling Guerrilla (PWG). He was an early fixture of the promotion, and feuded with
Joey Ryan,
Aaron Aguilera, and
Frankie Kazarian among others. He became the second ever
PWG Champion when he defeated Kazarian on February 22, 2004 at ''Taste the Radness''. He was the promotion's first heel champion feuding with Aguilera and
Babi Slymm until he lost the title on July 10, 2004 back to Kazarian at PWG's One Year Anniversary Show ''Reason for the Season'' in a
Steel Cage "
Loser Leaves PWG" match.
Pearce was then very active in Southern California, working for Bart Kapitzke's Alternative Wrestling Show, as both wrestler and matchmaker. Many in the SoCal industry credit Pearce's booking as the reason for a huge upswing in AWS's attendance despite the lack of well-known or flown-in talent. Pearce won the AWS Title under a mask as "The Masked Spymaster II", defeating Babi Slymm (The mask of the Masked Spymaster II was later given as a gift to Colt Cabana for his MTV
Wrestling Society X character, Matt Classic). Pearce lost the title months later to
Human Tornado in a cage match at AWS' ''Halloween Slaughterhouse II''. Shortly thereafter, he began a feud with former tag team partner Aaron Aguilera. The feud advanced and was tied into a huge
WarGames cage match in March 2006, where AWS drew their largest attendance to date. The feud ended in July 2006 when Aguilera defeated Pearce in a brutal
strap match
Many types of wrestling matches, sometimes called "concept" or "Glossary of professional wrestling terms#Gimmick, gimmick matches" in the Glossary of professional wrestling terms, jargon of the business, are performed in professional wrestling. So ...
. Pearce was also very instrumental in early
NWA Pro events in the area, serving as the
booker and matchmaker.
Mexican independents and New Japan (2004–2005)
Upon leaving PWG, Pearce almost immediately debuted in Mexico for Promociones XLUM, where he feuded with
Venum Black,
Extreme Tiger,
Nicho el Millonario
Dionicio Castellanos Torres (born May 19, 1971) is a Mexican professional wrestler, better known by the ring names Psicosis (sometimes Anglicised as Psychosis) and Nicho el Millonario. He is best known for his appearances with the promotions Lu ...
, and
Rey Misterio, Sr. XLUM's premiere event of 2004 entitled ''Jaulamania'' drew a sold-out crowd to see
El Hijo del Santo on top, while Pearce and his cohorts worked underneath, and ran in on a bloody cage match, attacking
Damián 666 and
Halloween
Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. ...
. Other notable matches included a wild 8-Man-Tag filmed by Fox Sports Español which saw Pearce and his partners (
Al Katrazz, Aaron Aguilera, and
Jason Allgood
Jason ( ; ) was an ancient Greek mythological hero and leader of the Argonauts, whose quest for the Golden Fleece featured in Greek literature. He was the son of Aeson, the rightful king of Iolcos. He was married to the sorceress Medea. He was ...
) brawl all over the famous
Auditorio de Tijuana
Auditorio may refer to:
* Auditorio light rail station, in Guadalajara, Jalisco
* Auditorio metro station, in Mexico City
* Auditorio (Mexico City Metrobús)
See also
* Auditorio Nacional (disambiguation)
*
{{disambiguation ...
. Pearce eventually turned babyface, even cutting promos in Spanish as part of his
Dusty Rhodes-esque character. Pearce left Mexico when XLUM folded in early 2005.
Pearce also became involved with
New Japan Pro-Wrestling's Los Angeles dojo and trained there in addition to being a part of their short-lived television product, ''Toukon Fighting Spirit'', which aired for six weeks in Los Angeles County. Pearce was involved in a storyline with NJPW talent
Toru Yano, which eventually led to them tagging as "The Beer and Sake Connection". This led to Pearce's Japanese debut for
New Japan Pro-Wrestling on May 15, 2005, at the
Tokyo Dome in a dark match against Don Frye's sparring partner,
George Castro
George may refer to:
People
* George (given name)
* George (surname)
* George (singer), American-Canadian singer George Nozuka, known by the mononym George
* George Washington, First President of the United States
* George W. Bush, 43rd Preside ...
. Pearce was additionally offered a tour in place of Florida-based wrestler
Steve Madison, but was forced to decline due to work obligations.
Ring of Honor (2005–2010)
In July 2005, Pearce debuted for
Full Impact Pro in Florida, facing
Sal Rinauro and Azrieal. Pearce credits
CM Punk, Cabana,
Samoa Joe, Daniels and Steel with receiving a booking in FIP.
From FIP, he moved into
Ring of Honor (ROH).
Pearce appeared at ROH's ''Glory by Honor IV'' show in September 2005. At that point, the storyline had him displeased with the way Commissioner
Jim Cornette had been treating him, not giving him high-quality matches or title shots.

This booking continued until January 2006, when Pearce became involved in ROH's war with
Combat Zone Wrestling (CZW) by challenging, and then pulling
Necro Butcher over the rail at a show in
Cleveland, Ohio. For this feud, Pearce set aside his differences with Cornette and became one of the main ROH wrestlers leading the fight against CZW. Because of Pearce's speaking and promo skills, he was appointed Lieutenant Commissioner of ROH during the storyline to voice Cornette's intentions on ROH events that he could not attend. During the seven month feud, Pearce was a part of many brawls with CZW's Chris Hero and Necro Butcher, and he was part of the match at ROH's ''100th show'', which saw CZW defeat ROH after
Claudio Castagnoli betrayed ROH. Pearce suffered a severe cranial laceration early in the match which required 20 staples to close. At ''Death Before Dishonor IV'' on July 15, 2006, Pearce competed in and helped ROH win the 8th Cage of Death match, teaming with
Samoa Joe,
Ace Steel, B. J. Whitmer, and
Bryan Danielson
Bryan Lloyd Danielson (born May 22, 1981) is an American professional wrestler. He is currently signed to All Elite Wrestling (AEW), where he is a member of the Blackpool Combat Club. He is also known for his time in WWE, where he worked fr ...
(later replaced by
Homicide) to defeat CZW's
Chris Hero, Claudio Castagnoli, Necro Butcher, Nate Webb, and
Eddie Kingston. Post-match Pearce and J. J. Dillon attacked and handcuffed Homicide to the ring post to allow Cornette to administer a beating. This action elevated Pearce into a main event level feud with Homicide, which began with Pearce turning on former friend and partner, B. J. Whitmer, and siding with a returning
Steve Corino. This was pivotal in the Corino versus Homicide feud which saw Homicide team with Samoa Joe to defeat Pearce and Corino at ''Suffocation''. Pearce at this point named ROH School Graduate,
Shane Hagadorn, his "man-servant" and the two began working as a tag team.
Pearce's highest level ROH match since Cage of Death also came in a cage against Homicide at ''The Chicago Spectacular: Night 2'', which Pearce lost. Pearce had originally challenged Homicide to the first strap match in ROH history, only to have Homicide rebuke it and throw out the cage challenge. Pearce went on to attack and seemingly cost Homicide his chance at the ROH World Title at ''Final Battle 2006'' in Homicide's match against Bryan Danielson. ROH Senior Officials would have nothing of it and restarted the match, which Homicide eventually won. The feud with Homicide seemingly went to the wayside, as Pearce started interaction with Pelle Primeau and
Delirious.
Pearce then formed a stable known as "The Hangmen Three", with B. J. Whitmer, Brent Albright, and Shane Hagadorn. In April 2008 "Sweet N'Sour"
Larry Sweeney purchased the contracts of The Hangmen and merged them into Sweet N'Sour Inc. Whitmer balked and was quickly beaten down and kicked out of the group while Albright quit on May 10, 2008. On June 7, 2008, Pearce teamed with Hero and
Eddie Edwards in a loss to Brent Albright, Delirious, and Pelle Primeau taped for ROH's
Respect is Earned II
Respect Is Earned II was a professional wrestling pay-per-view (PPV) event produced by Ring of Honor (ROH). It took place on June 7, 2008 from the Pennsylvania National Guard Armory in Philadelphia, Pennsylvania. It did not, however, air on pay-p ...
pay-per-view event. After the match he revealed the NWA World Title to be the item he had been mysteriously carrying in a briefcase and struck Albright in the head with it. This marked the first time ROH recognized Pearce as NWA Champion since he had won the title in September 2007. On June 27, 2008 in
Dayton, Ohio
Dayton () is the sixth-largest city in the U.S. state of Ohio and the county seat of Montgomery County. A small part of the city extends into Greene County. The 2020 U.S. census estimate put the city population at 137,644, while Greater ...
, Pearce defeated ROH World Champion
Nigel McGuinness via disqualification in a Title vs. Title match. Originally McGuinness had pinned Pearce to win his NWA World Title but the decision was reversed when the NWA's Over The Top Rule was enforced and since Pearce had been thrown over the top rope, McGuinness was disqualified and both men retained their championships.

Pearce's feud with Albright picked up steam, as on June 28, 2008 Pearce and newest Sweet N'Sour Inc. member
Go Shiozaki lost to
Brent Albright and FIP World Champion
Roderick Strong when the referee stopped the match after Albright landed repeated knee strikes to the head of Pearce. Post-match, Pearce threw a fireball into the face of Albright, resulting in Pearce being suspended for 30 days while Albright was out of action to convalesce and recover from the burns. On August 2, 2008, the feud took another turn when Brent Albright defeated Pearce via submission with the crowbar to win the NWA World Championship. This came after NWA Officials presented Pearce with a replica NWA "Red" title belt, repeating history as
Jack Brisco defeated
Harley Race for the NWA Red Belt after Race was presented with it by
Sam Muchnick
Samuel Muchnick (born Jeshua Muchnick, August 22, 1905 – December 30, 1998) was an American professional wrestling promoter from St. Louis, Missouri. He is often regarded as wrestling's equivalent of Pete Rozelle (the forward-thinking commiss ...
in 1973. On September 20, 2008, Pearce continued his year-long feud with Albright, defeating him at ''Glory by Honor VII'' to begin his second reign as champion.
On September 25, 2008, it was announced Pearce had departed Ring of Honor due to company cost-cutting measures. On October 26, 2008, Ring of Honor announced that Adam Pearce would become the new Head Booker of the company, replacing Gabe Sapolsky.
Despite his backstage role, Pearce made occasional wrestling appearances in ROH, notably during
Caged Collision
Caged Collision was a professional wrestling pay-per-view (PPV) event produced by Ring of Honor (ROH). It took place on January 31, 2009 at the Frontier Fieldhouse in Chicago Ridge, Illinois, and aired on pay-per-view on April 17, 2009. Nine ma ...
pay-per-view in Chicago on January 31, 2009, taking the pin in the Steel Cage main event. He also appeared at the "7th Anniversary Show" in New York, NY on March 21, 2009, losing to
Bobby Dempsey in 30 seconds, and at "Eye of the Storm 2" on December 18, 2009 in Manassas, VA, where he teamed with
Matt Classic
Scott Colton (born May 6, 1980), better known by the ring name Colt Cabana, is an American professional wrestler, color commentator, and podcaster. He is signed to All Elite Wrestling (AEW) as a wrestler and as a coach, and he performs the sam ...
in a loss to The Set.
On August 15, 2010, Pearce was replaced as the head booker of Ring of Honor due to what he described as "a difference of ideology".
National Wrestling Alliance (2006–2014)
Outside of ROH, Pearce has also been feuding with
Sean Waltman over the
NWA Heritage Championship on NWA Pro events throughout the US on their "Wrestling Summit" arena events, notably at the
Orleans Arena in Las Vegas, among other arena venues. Pearce first won the title on October 21, 2006. Waltman took the title in
El Paso, Texas
El Paso (; "the pass") is a city in and the seat of El Paso County in the western corner of the U.S. state of Texas. The 2020 population of the city from the U.S. Census Bureau was 678,815, making it the 23rd-largest city in the U.S., the ...
on April 21, 2007, only to lose it back to Pearce in
Laredo, Texas
Laredo ( ; ) is a city in and the county seat of Webb County, Texas, United States, on the north bank of the Rio Grande in South Texas, across from Nuevo Laredo, Tamaulipas, Mexico. Laredo has the distinction of flying seven flags (the flag of ...
on April 29.
Pearce faced
Brent Albright in the finals of the
Reclaiming the Glory tournament to crown a new
NWA World Heavyweight Champion. He had lost in the semi-finals to Bryan Danielson, but Danielson pulled out due to injury and Pearce replaced him. Pearce defeated Albright in Puerto Rico at an
International Wrestling Association event to become the new NWA World Heavyweight Champion, the first champion since the belt was stripped from TNA.
On October 13, 2007, he defended the
NWA World Heavyweight Championship in
Irving, Texas against
Sicodelico, Jr. The match ended in a 30-minute draw with Pearce retaining the belt.

On October 27, 2007, he was one of the six participants in a WarGames cage match, teaming
Karl Anderson and
C. Edward Vander Pyle against Los Luchas and Sicodelico Jr. He and his team lost the match and were all busted open.
On May 10, 2008, he defended the
NWA World Heavyweight Championship in
King and Queen County, Virginia against
Damien Wayne. The match went the full 60 minute time limit with Pearce retaining the title. Pearce was managed in the contest by
Baby Doll, the former valet for
Tully Blanchard.
On August 2, 2008, Brent Albright defeated Pearce via submission with the crowbar to win the NWA World Championship. On August 30, 2008, Pearce challenged and was defeated by Albright in
Mexico City
Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of ...
in a rematch for the NWA World Title. This match was part of the debut of NWA Mexico, promoted by
Blue Demon, Jr. Pearce pulled a pair of Brass Knuckles to presumably use on Albright, but Albright knocked them loose and hit Pearce for the pinfall. Post match, Pearce got into a slapping match with Blue Demon, Jr. over the decision.
On September 20, 2008, Pearce continued his year-long feud with Brent Albright, defeating him at ''Glory by Honor VII'' to begin his second reign as champion.
On October 25, 2008, in
Mexico City
Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of ...
,
Mexico
Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
,
Blue Demon, Jr. defeated Pearce to win the NWA Championship. Pearce defeated
Dru Onyx
Rodney Kellman (born September 24, 1974), better known by his ring names Dru Onyx and Soa Amin, is a Canadian professional wrestler, stuntman and trainer of professional wrestlers. He wrestled the majority of his career in Canada for the National W ...
on January 23, 2010, in
Quebec City
Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Provinces and territories of Canada, Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the Communauté métrop ...
,
Quebec
Quebec ( ; )According to the Government of Canada, Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is ...
, for the
NWA British Commonwealth Heavyweight Championship.
Pearce defeated Blue Demon Jr, then holder of the
NWA World Heavyweight Championship, and
Phil Shatter in a three-way match to win the NWA World Heavyweight Championship for a third time on March 14, 2010 at NWA New Beginnings. Then at the NWA Legends Fanfest on August 7, 2010, Pearce successfully defended the NWA World Heavyweight Championship against Bryan Danielson. Pearce's third title reign ended on March 6, 2011, when he was defeated for the title by
Colt Cabana at the
NWA Championship Wrestling from Hollywood television tapings.
After leaving
Ring of Honor, Pearce began working as head booker for
NWA Championship Wrestling from Hollywood until stepping down due to 'family obligations'. Pearce's resignation allowed
Joey Ryan to take over the book. Pearce continues to perform on the television show and acts as a producer for the series (credited as A.J. Pearce).
On July 31, 2011, Pearce won the NWA World Heavyweight Championship for the fourth time by defeating Chance Prophet,
Jimmy Rave and Shaun Tempers in a four-way match to win the vacant title. He would lose the title to Colt Cabana on April 8, 2012. On July 21, Pearce regained the title from Cabana by defeating him in a Two Out of Three Falls match. On October 27, Pearce vacated the title, after the NWA refused to allow him to defend the title against Colt Cabana in a deciding match in the Best of Seven Series. After losing the series against Cabana, Pearce left the NWA. Pearce's NWA hiatus lasted only three months before NWA Smoky Mountain announced him as a participant in the
Smoky Mountain Cup Smoky Mountain Cup is a professional wrestling event held by Innovate Wrestling as a one-night tournament. It was first held on April 1, 2011.
List of winners
Results
Smoky Mountain Cup (2011)
The first Smoky Mountain Cup took place on April ...
on April 26, 2013. After the event he made regular appearances for NWA until he retired from wrestling in 2014.
On February 5, 2015, Pearce was enshrined in the
NWA Hall of Fame as the first inductee of the 2015 class.
Seven Levels of Hate
Following Pearce's loss of the NWA title for a second time to
Colt Cabana on April 8, 2012, Pearce challenged Cabana to a Best-of-Seven series which was dubbed the "Seven Levels of Hate". The series would be contested under seven different stipulations in seven different locations, and the NWA championship would be at stake in each match.
The series began on May 13, 2012 in Glendale, California with a
First Blood match in which Cabana would retain. Stage Two and a second Cabana win took place on June 8, 2012 with a
Boston Street Fight, taking place in Bridgewater, Massachusetts. Pearce would ultimately go down 3-0 in the series, dropping the fall in the Stage Three
"I Quit" match, which took place on July 7, 2012 in Hopkins, Minnesota. Pearce would claim his first win of the series, and his fifth NWA championship, by besting Cabana in their Stage Four match taking place under as a
Two-out-of-Three Falls match. The match took place on July 21, 2012 in Kansas City, and would see Pearce knock Cabana out with the championship belt in order to score the deciding fall.
Pearce would go on a run for the next couple of matches, besting Cabana in their Stage Five
Dog Collar match on August 18, 2012 in Bridgewater, Massachusetts and on September 30, 2012 in Stage Six’s
Texas Death match, which took place in Salem, Oregon. It was from this point on that the series took a dramatic turn due to internal politics and a power struggle within the
NWA. As outlined in the 2013 ''Seven Levels of Hate'' documentary produced by Pearce, Texas attorney
R. Bruce Tharpe filed a lawsuit against the promotion that resulted in him eventually assuming control over the NWA brand. As detailed in the film, Tharpe would soon sever ties with most everyone associated, including Colt Cabana and Adam Pearce.
The seventh and final Stage of Seven Levels of Hate would ultimately take place on October 27, 2012 in suburban Melbourne, Australia in a
Steel Cage match. Cabana would win the bout and the series, but the behind-the-scenes unravelling of the NWA forced the match to remain "unsanctioned" by the brand, thus leaving Pearce technically still champion and in possession of the NWA title. After the match, both Pearce and Cabana verbally lambasted the NWA, with Cabana refusing to accept the title that Pearce felt he fairly won. Pearce, having lost the series, felt he had could no longer go on as the recognized champion, so both men symbolically dropped the championship belt onto the mat and walked off, leaving the NWA in the process.
The "Seven Levels of Hate" series and documentary film would go on to critical acclaim, with the Pearce-Cabana series being voted Third Runner-Up for "Feud of the Year" by
Pro Wrestling Illustrated for all of professional wrestling in 2012. The film (produced and directed by Adam Pearce) would garner similar praise and would tour the United States on a limited festival run with stops in Chicago and New York. The DVD box set compilation was given a five-star review by Amazon.com, though it is currently out of print.
Other notable promotions and retirement (2010–2014)
Adam Pearce made his WFX Wrestling debut at 'Conflict of Interest to the Extreme 2010'. He defended the NWA World Heavyweight Championship against Wavell Starr, and later in the event attacked
Shane Douglas with the NWA Title belt, avenging Douglas' casting aside of the same title in 1994.
On July 20, 2011, Pearce debuted as
U.S. Marshal Adam J. Pearce at
Juggalo Championship Wrestling's event Above The Law.
There he aligned himself with Officer Colt Cabana, whom he later helped win the
JCW World Heavyweight Championship.
On March 28, 2013, Pearce appeared on ''Impact Wrestling'' as it was announced that he would compete in a
TNA Gut Check match against
Magno for next week. On the April 4, 2013 edition of ''Impact Wrestling'' Pearce defeated Magno in a winning effort by holding the ring ropes in a
TNA Gut Check match. The following week he was eliminated from the contest.
Pearce retired as an active professional wrestler on December 21, 2014 following a television taping of
Championship Wrestling from Hollywood. Pearce lost to
Colt Cabana on the card in what was the ninth and final chapter of their
Seven Levels of Hate
7 is a number, numeral, and glyph.
7 or seven may also refer to:
* AD 7, the seventh year of the AD era
* 7 BC, the seventh year before the AD era
* The month of
July
Music Artists
* Seven (Swiss singer) (born 1978), a Swiss recording artist ...
series.
Pearce would soon relocate to Florida to join
WWE full-time as a coach and producer at the
WWE Performance Center.
Return to WWE
Trainer and producer (2013–present)
Pearce returned to the now-renamed World Wrestling Entertainment (WWE) when he first worked as a guest coach and trainer from December 2 through 6, 2013. He would continue to appear as a guest coach and trainer several times during 2014. On December 11, 2014, Pearce worked as a producer on WWE's ''
NXT TakeOver: R Evolution'' event, making him the first unsigned Independent Contractor to produce live WWE programming. In May 2015, Pearce signed to join WWE full-time as a trainer at the
WWE Performance Center and producer for
NXT. He has since been promoted to the role of a producer on the main roster's ''
Raw'' on
USA Network
USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Mad ...
and ''
SmackDown'' on
FOX
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelv ...
.
On the June 5, 2018 episode of ''Smackdown Live'', Pearce and
Dean Malenko appeared during the contract signing between
A.J. Styles and
Shinsuke Nakamura. Pearce has been seen in on-screen speaking roles as of late, appearing on the January 17, 2020 episode of ''Smackdown'' backstage making a match between
Bayley and
Lacey Evans and more recently on the May 29 episode of ''SmackDown'' setting up a battle royal where the winner would face
Daniel Bryan Daniel Bryan may refer to:
* Bryan Danielson (born 1981), American professional wrestler who formerly used the ring name "Daniel Bryan"
* Dan Bryan (1900–1985), Irish soldier
* Daniel Bryan (Big Brother), contestant on the British reality televi ...
in the
Intercontinental Championship tournament.
More recently, Pearce has been one of the main coaches tasked with training celebrities for WWE appearances, notably
Bad Bunny and
Logan Paul.
WWE official (2020–present)
Pearce became the on-screen WWE authority figure for Raw and SmackDown in 2020, first appearing in an authority role on January 17. On the August 28, 2020 episode of ''SmackDown'',
Vince McMahon ordered Pearce to gather the signatures of
Braun Strowman,
Roman Reigns and
"The Fiend" Bray Wyatt
Windham Lawrence Rotunda (born May 23, 1987) is an American professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand under the ring name Bray Wyatt.
Rotunda is a third-generation professional wrestler, foll ...
on the contract for their triple threat no holds barred Match at
Payback. Pearce was successful getting Strowman and Wyatt to sign, but Reigns declined because there were changes that he wanted fixed.
On the November 23, 2020 episode of ''Raw'', Pearce was attacked by
Braun Strowman, which resulted in Strowman being suspended for over two months.
On the January 8, 2021 episode of ''SmackDown'', Pearce began a storyline with
WWE Universal Champion Roman Reigns. Reigns took issue with Pearce's recent booking decisions, including scheduling a
gauntlet match for that night to determine Reigns' championship contender at the
2021 Royal Rumble. Against Pearce's decisions, Reigns' special counsel
Paul Heyman convinced upper management to also book Pearce for the match, despite his on-screen role as a WWE official, subsequently being Pearce's first scheduled match since 2014 and his first match in WWE since 1997. Pearce was the final entrant in the gauntlet match, but as he was about to face
Shinsuke Nakamura, Reigns and his cousin
Jey Uso attacked Nakamura and Pearce, laying Pearce's body on top of Nakamura's for the pinfall and giving the win to Pearce. As a result, Pearce became Reigns' opponent at the Royal Rumble.
On the January 15 episode of SmackDown, Pearce replaced himself with
Kevin Owens, stating he was not "medically cleared" to compete. On the January 22 episode of SmackDown,
Paul Heyman challenged Pearce to a match, but at the last minute replaced himself with
Roman Reigns, who attacked Pearce before
Kevin Owens intervened.
On the March 1, 2021 episode of ''Raw'', Pearce, at the direction of
Shane McMahon, and
Braun Strowman challenged
Cedric Alexander, and
Shelton Benjamin, for the
Raw Tag Team Championship. Pearce was pinned when Strowman reluctantly tagged in Pearce at the direction of Shane McMahon.
On the March 3, 2021 episode of
WWE NXT, during the
WWE Women's Tag Team Championship match, when the referee was down,
Shayna Baszler applied the kirifuda clutch to where Pearce called for a referee to come down to the ring as Baszler passed out
Dakota Kai even though she wasn't the legal competitor. This awarded
Nia Jax and Baszler the win, retaining their titles.
On the October 22, 2021 episode of ''SmackDown'', Pearce was attacked by
Brock Lesnar after he suspended Lesnar for his wrongful actions outside the ring. On the October 29, 2021 episode of ''SmackDown'', Pearce sanctioned Lesnar to pay a one million dollar fine with the suspension.
Major League Baseball
During the 2014 Major League Baseball season, Pearce auditioned for the vacant
San Diego Padres public address announcer position at
Petco Park. Pearce survived multiple rounds of cuts, landing in the Top 10 before being eliminated during the last week of auditions.
Championships and accomplishments

*All-Star Championship Wrestling
**ACW Heavyweight Championship (1 time)
**ACW Television Championship (1 time)
*Alternative Wrestling Show
**AWS Heavyweight Championship (1 time)
*
Cauliflower Alley Club
**Men's Wrestling Award (2014)
*
NWA Pro Wrestling
**
NWA Heritage Championship (
2 times
"2 Times" is a song co-written and recorded by British Italian-based singer Ann Lee. It was released in 1999 as the lead single from her debut album, ''Dreams'' (1999). The single entered and peaked at number two on the UK Singles Chart. Outsid ...
)
*Great Lakes Wrestling
**GLW Heavyweight Championship (1 time)
*
Independent Wrestling Association Mid-South
**
IWA Mid-South Light Heavyweight Championship (
1 time)
*
National Wrestling Alliance
**
NWA World Heavyweight Championship (
5 times)
**
NWA British Commonwealth Heavyweight Championship (
1 time)
**
Reclaiming the Glory Tournament (2007)
**
NWA Hall of Fame (Class of 2015)
*
Metro Pro Wrestling
**Metro Pro Heavyweight Championship (1 time)
*Mid-American Wrestling
**MAW Heavyweight Championship (1 time)
*Professional Championship Wrestling
**PCW Australian National Championship (1 time)
*
Pro Wrestling Guerrilla
**
PWG World Championship (
1 time)
*
Pro Wrestling Illustrated
**PWI ranked him # 44 of the 500 best singles wrestlers in the
PWI 500 in 2008
*Steel Domain Wrestling
**SDW Northern States Television Championship (1 time)
*
Ultimate Pro Wrestling
**UPW Heavyweight Championship (1 time)
References
External links
*
*
{{DEFAULTSORT:Pearce, Adam
1978 births
20th-century professional wrestlers
21st-century professional wrestlers
American male professional wrestlers
Living people
NWA World Heavyweight Champions
People from Lake Forest, Illinois
Professional wrestlers from Illinois
Professional wrestling authority figures
Professional wrestling trainers
TNA Gut Check contestants
WWE executives
PWG World Champions