Adam Parsons
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Adam Parsons (born 15 July 1970 in London) is an English television and radio presenter. He is the Europe Correspondent for
Sky News Sky News is a British free-to-air television news channel, live stream news network and news organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of ...
.


Early life

Parsons attended The Haberdashers' Aske's Boys' School in
Elstree Elstree is a large village in the Hertsmere borough of Hertfordshire, England. It is about northwest of central London on the former A5 road, which follows the course of Watling Street. In 2011, its population was 5,110. It forms part of the ...
, and studied
Modern History The modern era or the modern period is considered the current historical period of human history. It was originally applied to the history of Europe and Western history for events that came after the Middle Ages, often from around the year 1500, ...
at
St Anne's College, Oxford St Anne's College is a Colleges of the University of Oxford, constituent college of the University of Oxford in England. It was founded in 1879 and gained full college status in 1959. Originally a women's college, it has admitted men since 1979. ...
. Parsons started his career at the ''
Watford Observer The ''Watford Observer'' is a weekly local newspaper, published by Newsquest. It serves the town of Watford Watford () is a town and non-metropolitan district with Borough status in the United Kingdom, borough status in Hertfordshire, Engl ...
'' newspaper. Before joining the BBC in May 2001, he launched the sports section of the ''
Sunday Business ''Sunday Business'' was a national Sunday broadsheet financial newspaper published in the United Kingdom, which ran from 1996 to 2006, when it was turned into a magazine called '' The Business''. History The newspaper was founded by Tom Rubyth ...
'' newspaper, and was the paper's sports editor, becoming the youngest sports editor of a British national newspaper. He was previously motor racing correspondent of ''
The Sunday Times ''The Sunday Times'' is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of N ...
'' and has written widely about
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
.


Broadcasting career

Parsons was a sports correspondent for
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
, appearing regularly on
BBC One BBC One is a British free-to-air public broadcast television channel owned and operated by the BBC. It is the corporation's oldest and flagship channel, and is known for broadcasting mainstream programming, which includes BBC News television b ...
,
BBC Radio BBC Radio is an operational business division and service of the British Broadcasting Corporation (BBC) which has operated in the United Kingdom under the terms of a royal charter since 1927. The service provides national radio stations cove ...
and
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
, the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
's 24-hour rolling news channel. He co-presented '' Your News'', shown on the
BBC News Channel The BBC News channel is a British free-to-air public broadcast television news channel owned and operated by the BBC. The channel is based at and broadcasts from Broadcasting House in the West End of London from which it is anchored during ...
at the weekends. His other work for the BBC included a special report for ''
Panorama A panorama (formed from Greek language, Greek πᾶν "all" + ὅραμα "view") is any Obtuse angle, wide-angle view or representation of a physical space, whether in painting, drawing, photography (panoramic photography), film, seismic image ...
'', the current affairs programme, and he was also a familiar voice across BBC Radio. Whilst the 2012 Olympic bid process was taking place, Parsons worked as the BBC's Olympic bid specialist. He was nominated for the ''Sports News Reporter'' award at the
Royal Television Society The Royal Television Society (RTS) is a British-based educational charity for the discussion, and analysis of television in all its forms, past, present, and future. It is the oldest television society in the world. It currently has fourteen r ...
Sports Awards in 2003, though the award eventually went to
Channel 4 News ''Channel 4 News'' is the main news programme on British television broadcaster Channel 4. It is produced by ITN, and has been in operation since Channel 4's launch in November 1982. Current productions ''Channel 4 News'' ''Channel 4 News'' ...
' Sue Turton. During his time at the BBC, Parsons reported on every major sporting event, including the
FIFA World Cup The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internatio ...
, the
Olympic Games The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a Multi-s ...
,
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
,
Ashes Cricket ''Ashes Cricket'' is a 2017 video game created by Big Ant Studios, and released worldwide on PlayStation 4, Xbox One, and Windows. It was the first Big Ant cricket game to be officially licensed to modern teams and players after the Don Bradma ...
and
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
's triumph in the
2003 Rugby World Cup The 2003 Rugby World Cup was the fifth Rugby World Cup and was won by England national rugby union team, England. Originally planned to be co-hosted by Australia and New Zealand, all games were shifted to Australia following a contractual dispu ...
. After spells with the
British Olympic Association The British Olympic Association (BOA; ) is the National Olympic Committee for the United Kingdom. It represents the four constituent countries of the United Kingdom (England, Scotland, Wales and Northern Ireland), but also incorporate represen ...
and
Travelodge Travelodge or Travelodge by Wyndham (formerly branded ''TraveLodge'') refers to several hotel chains around the world. Current operations include the United States, Canada, the United Kingdom, Spain, Ireland, New Zealand, Australia and several co ...
, Parsons returned to the BBC in 2011 as a presenter on the
BBC News Channel The BBC News channel is a British free-to-air public broadcast television news channel owned and operated by the BBC. The channel is based at and broadcasts from Broadcasting House in the West End of London from which it is anchored during ...
and on
BBC World News BBC News is an international English-language pay television channel owned by BBC Global News Ltd. – a subsidiary of BBC Studios – and operated by the BBC News division of the BBC. The network carries news bulletins, documentaries, an ...
. He has presented programmes on
Radio 5 Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC. It broadcasts mainly news, sport, discussion, interviews and phone-ins, and is on air 24 hours a day. It is the principal BBC radio station covering sport i ...
and also presented the business news on the BBC News Channel. On 7 October 2012, he presented
BBC Breakfast ''BBC Breakfast'' is a British television breakfast news programme, produced by BBC News and broadcast on BBC One every morning from 6:00am. It is also broadcast on the UK feed of BBC News channel on weekends. The simulcast is presented live, ...
with
Sally Nugent Sally Nugent (born 5 August 1971) is an English journalist, newsreader and television presenter. Since October 2021, she has presented ''BBC Breakfast'' along with Nina Warhurst, Naga Munchetty, Charlie Stayt and Jon Kay. Early life and educ ...
. From July 2013 until August 2016, he was the main presenter of the daily Radio 5 Live programme Wake Up to Money. He also presented the business and finance news on 5 Live's Breakfast programme. He moved to the BBC's
Newsnight ''Newsnight'' is the BBC's news and current affairs programme, providing in-depth investigation and analysis of the stories behind the day's headlines. It is broadcast weeknights at 10:30 on BBC Two and the BBC News channel; it is also avail ...
programme in 2016. In January 2017, he moved to
Sky News Sky News is a British free-to-air television news channel, live stream news network and news organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of ...
to take over as the network's business correspondent. He reports on business and economic stories in the UK and abroad. He also reports on major news stories, including the
Grenfell Tower fire On 14 June 2017, a List of fires in high-rise buildings, high-rise fire broke out in the 24-storey Grenfell Tower block of Public housing in the United Kingdom, flats in North Kensington, West London, England, at 00:54 British Summer Time, BST ...
, the
Manchester Arena bombing The Manchester Arena bombing, or Manchester Arena attack, was an Islamic terrorism in Europe, Islamic terrorist suicide bombing of Manchester Arena in Manchester, England, on 22 May 2017, following Dangerous Woman Tour, a concert by the Americ ...
and the Catalan independence campaign. In August 2019, he switched roles to become Sky's Europe correspondent. He has reported on many major stories, including Brexit, European politics, Covid and the war in Ukraine.


Other positions

Parsons left the BBC in 2009 to take over as the Director of Communications and Public Affairs at the
British Olympic Association The British Olympic Association (BOA; ) is the National Olympic Committee for the United Kingdom. It represents the four constituent countries of the United Kingdom (England, Scotland, Wales and Northern Ireland), but also incorporate represen ...
. During this period, he served as Team GB's press attaché at the
2010 Winter Olympics The 2010 Winter Olympics, officially known as the XXI Olympic Winter Games () and also known as Vancouver 2010 (), were an international winter multi-sport event held from February 12 to 28, 2010 in Vancouver, British Columbia, Canada, with ...
in
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
. He later had a spell as Director of Communications for
Travelodge Travelodge or Travelodge by Wyndham (formerly branded ''TraveLodge'') refers to several hotel chains around the world. Current operations include the United States, Canada, the United Kingdom, Spain, Ireland, New Zealand, Australia and several co ...
, one of Britain's biggest hotel companies.Adam Parsons leaves BOA to join Travelodge
Inside the Games, 1 June 2010
Travelodge Appoints Adam Parsons From British Olympic as Comms Director
Travelodge, 1 June 2010


Writing

Parsons has written two books on Motor Racing - ''F1: Through the Eyes of Damon Hill'', and ''Five Days of a Grand Prix''.


References


External links


Adam Parsons Question and Answers
TV Newsroom
''Wake Up to Money''
* {{DEFAULTSORT:Parsons, Adam Alumni of St Anne's College, Oxford British business and financial journalists English sports broadcasters BBC newsreaders and journalists Sky News newsreaders and journalists People educated at Haberdashers' Boys' School 1970 births Living people