Adam Joseph Pacitti (born 21 August 1988) is an English

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

, best known for his publicity stunts and for founding professional wrestling infotainment company ''Cultaholic''.

Career

Pre-WhatCulture career

2008: The Girl of My Dreams

In August 2008, while studying English at the

University of Winchester The University of Winchester is a public research university based in the city of Winchester, Hampshire, England. The university has origins tracing back to 1840 as a teacher training college, but was established in 2005. Winchester University ...

, Pacitti launched an appeal to find "the most beautiful girl he has ever seen" in a dream of his. After the dream, he woke up 'immediately' in the early hours and drew a sketch of the girl, which has drawn comparisons to

Ugly Betty ''Ugly Betty'' is an American comedy-drama television series developed by Silvio Horta, which aired on American Broadcasting Company, ABC from September 28, 2006, to April 14, 2010. It is based on the Colombian telenovela ''Yo soy Betty, la fea' ...

. He subsequently created a website where people could log sightings of who they believed were his dream woman, or girls who believed they were her could contact him. The campaign garnered publicity on British television, including

The Graham Norton Show ''The Graham Norton Show'' is a British comedy chat show presented by Graham Norton. It was initially broadcast on BBC Two, from 22 February 2007, before moving to BBC One in October 2009. It currently airs on Friday evenings, with Norton ...

Richard & Judy ''Richard & Judy'' (also known as ''Richard & Judy's New Position'') is a British television chat show presented by the married couple Richard Madeley and Judy Finnigan. The show originally aired on Channel 4 from 26 November 2001 to 22 Augus ...

, and

GMTV GMTV (an initialism for Good Morning Television), now legally known as ''ITV Breakfast, ITV Breakfast Broadcasting Limited'', was the name of the national ITV (TV network), ITV breakfast television contractor/licensee, broadcasting in the Uni ...

, and even Australian breakfast program

Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...

. Pacitti received a book deal for the campaign, in which he would travel around looking for the girl, however the company went into liquidation before the book could be published.

2013–2015: Employ Adam billboard

In January 2013, when he was an

unemployed Unemployment, according to the OECD (Organisation for Economic Co-operation and Development), is the proportion of people above a specified age (usually 15) not being in paid employment or self-employment but currently available for Work (hu ...

graduate, Adam spent the last £500 in his bank account on a

billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

Shoreditch Shoreditch is an area in London, England and is located in the London Borough of Hackney alongside neighbouring parts of Tower Hamlets, which are also perceived as part of the area due to historic ecclesiastical links. Shoreditch lies just north ...

, London, in hopes that he would find work from it. It promoted a dedicated campaign website, aptly-named employadam.com. The website hosted a

tongue-in-cheek Tongue-in-cheek is an idiom that describes a humorous or sarcastic statement expressed in a serious manner. History The phrase originally expressed contempt, but by 1842 had acquired its modern meaning. Early users of the phrase include Sir Walte ...

video promoting his marketing skills, including his

first-class degree The British undergraduate degree classification system is a grading structure used for undergraduate degrees or bachelor's degrees and integrated master's degrees in the United Kingdom. The system has been applied, sometimes with significant var ...

in Media Production, to potential recruiters. In one part of the video, Pacitti stated: "I am looking for work in the ultra-competitive, cut-throat and slightly vacuous industry that is the media." He was successful with the stunt, being employed soon after by production company KEO Digital, where he landed a post as a junior producer. In February, one month after, he bought another billboard space, this time thanking people for helping him. It read: "I spent my first wage packet on this billboard. Thank you for helping me." This saw ''

The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...

'' dub him "the poster boy for jobseekers" in a headline.

2015–2017: WhatCulture

After departing from KEO, Pacitti joined

WhatCulture WhatCulture Ltd. is a British online entertainment news website and magazine which was launched in 2010. The site offers news in the field of professional wrestling, television, films, music, video games, and board games. History Originally star ...

in 2015. He became a well-known figure on their wrestling YouTube channel, ''WhatCulture Wrestling'', alongside co-presenters Adam Blampied, Sam Driver, Jack G. King and Ross Tweddell.

WhatCulture Pro Wrestling (WCPW)

Following the success of the channel, the brand decided to launch their own

independent wrestling In professional wrestling, the independent circuit (often shortened to the indie circuit or the indies) is the collective name of independently owned promotions which are deemed to be smaller and more regionalized than major national promotions. ...

promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...

, named ''WhatCulture Pro Wrestling'' (WCPW). Pacitti served as the inaugural

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...

, before it was sold and rebranded as ''Defiant Wrestling'', which saw

Stu Bennett Stuart Alexander Bennett (born 10 August 1980) is an English actor and former professional wrestler. He is signed to WWE, where he performs under the ring name Wade Barrett as a color commentator on the '' SmackDown'' brand. Barrett won the f ...

named as his successor, before it finally folded as a promotion in August 2019, one year and 11 months later.

2017–2025: Cultaholic

On 29 September 2017, just one day before WCPW rebranded as Defiant, WhatCulture issued a statement on Twitter announcing that Pacitti, Blampied, Driver, King and Tweddell had all made the decision to part ways with them, and that they would be leaving "in the coming weeks". Two weeks later, on Monday, 16 October, the group launched a new professional wrestling

infotainment Infotainment (a portmanteau of ''information'' and ''entertainment''), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of inform ...

website and YouTube channel of their own, named Cultaholic. Shortly after the channel was announced, Pacitti's then-colleague Adam Blampied had his contract with Cultaholic terminated "with immediate effect", amidst news of

sexual misconduct Sexual misconduct is misconduct of a sexual nature which exists on a spectrum that may include a broad range of sexual behaviors considered unwelcome. This includes conduct considered inappropriate on an individual or societal basis of morality, ...

claims, which Blampied later publicly admitted to in an

op-ed An op-ed, short for "opposite the editorial page," is a type of written prose commonly found in newspapers, magazines, and online publications. They usually represent a writer's strong and focused opinion on an issue of relevance to a targeted a ...

for ''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

''. On 11 June 2025, in a joint video statement with Cultaholic's other 3 founding members, Pacitti announced he would be leaving the company on good terms at the end of the month in order to pursue other opportunities.

GB News prank

On 13 June 2021, a new opinion-orientated television channel named

GB News GB News is a British free-to-air, editorial, opinion-orientated television and radio news channel. The channel is available on Freeview (UK), Freeview, Freesat, Sky UK, Sky, YouView, Virgin Media and via the internet on Samsung TV Plus, LG web ...

launched. The channel has a right-wing political bias, and upon launching, ''

CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...

'' reported the station were aiming to "take on

woke ''Woke'' is an adjective derived from African-American English used since the 1930s or earlier to refer to awareness of racial prejudice and Racial discrimination, discrimination, often in the construction ''stay woke''. The term acquired p ...

warriors". Four days after its launch, on 17 June, Pacitti – a Labour Party supporter, who has shown support for

Jeremy Corbyn Jeremy Bernard Corbyn (; born 26 May 1949) is a British politician who has been Member of Parliament (United Kingdom), Member of Parliament (MP) for Islington North (UK Parliament constituency), Islington North since 1983. Now an Independent ...

and previously criticised the Conservative Party — pranked the station. He appeared live on ''Tonight Live with Dan Wootton'' via

video chat Videotelephony (also known as videoconferencing or video calling) is the use of audio and video for simultaneous two-way communication. Today, videotelephony is widespread. There are many terms to refer to videotelephony. ''Videophones'' are ...

during a segment with former actor

Laurence Fox Laurence Paul Fox (born 26 May 1978) is an English actor and right-wing political activist. A member of the British entertainment industry's Fox family, he graduated from the Royal Academy of Dramatic Art and debuted in the film '' The Hole'' ...

and political commentator Dan Wootton whilst they were taking questions from the public. Pacitti exclaimed: "Hello. I am a great fan of your work and also a great fan of comedy. I am a man that loves to laugh. I am of the belief that either one can joke about everything or nothing at all because somebody will always be offended by a joke. What are your thoughts on that?", as he was standing directly in front of a mirror and

mooning Illustration of a woman raising her dress and mooning a nun (1905) Mooning is the act of displaying one's bare buttocks by removing clothing, e.g., by lowering the backside of one's trousers and underpants, usually bending over, and also pot ...

the hosts in the reflection. They did not notice the prank, though viewers did.

C U Next Tuesday

In 2020, Cultaholic began creating content on

Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle c ...

, with Pacitti hosting a unique streaming series titled "C U Next Tuesday," which airs every Tuesday. Initially conceived as a one-off stream, "C U Next Tuesday" gained popularity as Pacitti presented classic British TV programs for viewers to enjoy alongside him. Despite the apparent deviation from wrestling, the show garnered a substantial and loyal following. Pacitti largely attributed the show's popularity to the comedic moments that can be found when reacting to the cringeworthy, problematic and poorly aged content in these shows, saying "If you're passionate about something then that'll come across and it makes things more enjoyable to watch and I'm genuinely quite passionate about this stuff" and that there's "a level of unpredictability that only 90s British TV shows can offer.” The title of the series is a

backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...

for the word "

cunt "Cunt" () is a vulgar word for the vulva in its primary sense, and it is used in a variety of ways, including as a term of disparagement. "Cunt" is often used as a disparaging and obscene term for a woman in the United States, an unpleas ...

", in line with other similar uses of the phrase “ See You Next Tuesday”. Those who tune in are often referred to as “cunts” by Pacitti in a playful and endearing manner. The phrases “feel good cunt” and “cunt classic” are also used when referring to uplifting or particularly funny episodes of whatever Adam is watching that week.

Personal life

Pacitti lives and works in the

Gateshead Gateshead () is a town in the Gateshead Metropolitan Borough of Tyne and Wear, England. It is on the River Tyne's southern bank. The town's attractions include the twenty metre tall Angel of the North sculpture on the town's southern outskirts, ...

and

Newcastle upon Tyne Newcastle upon Tyne, or simply Newcastle ( , Received Pronunciation, RP: ), is a City status in the United Kingdom, cathedral city and metropolitan borough in Tyne and Wear, England. It is England's northernmost metropolitan borough, located o ...

area. He was born and raised in

Ryde Ryde is an English seaside town and civil parish on the north-east coast of the Isle of Wight. The built-up area had a population of 24,096 according to the 2021 Census. Its growth as a seaside resort came after the villages of Upper Ryde and ...

on the

Isle of Wight The Isle of Wight (Help:IPA/English, /waɪt/ Help:Pronunciation respelling key, ''WYTE'') is an island off the south coast of England which, together with its surrounding uninhabited islets and Skerry, skerries, is also a ceremonial county. T ...

References

External links

* {{DEFAULTSORT:Pacitti, Adam 1988 births Alumni of the University of Winchester English Internet celebrities English YouTubers Living people Mass media people from Newcastle upon Tyne People from Ryde English people of Italian descent