Adam Carmer
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Adam Carmer (born April 3, 1966) is a
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
-based entrepreneur, professor, and author. He is the original owner and creator of The Freakin' Frog and the founder and curator of The Whisky Attic. He is the author of the book ''The Method'', and the inventor of CSTEM, the Carmer Spirits Tasting Enhancement Method, an alternate method for tasting spirits and wine.


Personal life

Adam Carmer was born April 3, 1966, in
Beverly Hills, CA Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hills ...
, to Robert “Skippy” and Nina Carmer. He lived in Beverly Hills until moving to the
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, Los Angeles County, California. Situated to the north of the Los Angeles Basin, it comprises a large portion of Los Angeles, the Municipal corpo ...
in 1976. He married his wife Jill on Oct 12, 1991. They have three children together and live in Las Vegas, Nevada.


Education

Adam Carmer started his education at
The University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
with a focus in philosophy, cinema, and communications. In 1996 he completed his Bachelor of Arts in Communications at The University of Nevada Las Vegas. In 2011 he completed his Masters of Science in Hotel Administration from the
University of Nevada Las Vegas The University of Nevada, Las Vegas (UNLV) is a public land-grant research university in Paradise, Nevada, United States. The campus is about east of the Las Vegas Strip. It was formerly part of the University of Nevada from 1957 to 1969. I ...
. He is currently attending
The University of Liverpool The University of Liverpool (abbreviated UOL) is a public research university in Liverpool, England. Founded in 1881 as University College Liverpool, Victoria University, it received Royal Charter by King Edward VII in 1903 attaining the dec ...
where he is pursuing a Doctorate in Higher Education.


Career

Carmer's first job in Las Vegas while completing his degree was as a maitre’d on the opening team at Treasure Island in 1993. In November 1996, he was inducted into the Chaine des Rotisseurs gourmet club. From 1997 to 2000, he worked as the Director of Restaurants and Hotel Sommelier for The Mirage Hotel & Casino in Las Vegas. It was during this time he became Steve Wynn's first hotel Sommelier. Carmer devised and demonstrated a new form of table service called "Apparition Service” at Café Michelle in August 2002. He has served as a professor for the UNLV Harrah's Hotel College since 1996 teaching courses in cost control, entrepreneurship, spirits, old world wine, new world wine and beer. In June 2003, Carmer opene
The Freakin' Frog
followed b
The Whisky Attic
in 2005. The bar was originally opened as a beer and wine café with ten beers on tap and 300 wines. Through customer feedback it evolved into the first craft beer bar in Nevada and the first whisky bar of its kind in the country. The Freakin' Frog offered over 1000 types of beer in bottles, with 15 taps that were constantly updated. As of late October 2013, The Freakin' Frog is officially on hiatus. The Whisky Attic was originally located upstairs from the Frog and stocked with over 900 whiskies from around the world. The Whisky Attic is still operational and moved to its current location in the city. Through his teaching and tasting experiences, he developed the Carmer Spirits Taste Enhancement Method, known as CSTEM or '"The Method".http://digitalcommons.library.unlv.edu/cgi/viewcontent.cgi?article=2049&context=thesesdissertations He appeared on
Bar Rescue ''Bar Rescue'' is an American reality television series that airs on Paramount Network (formerly Spike during the first five seasons). It stars Jon Taffer, a long-time food and beverage industry consultant specializing in nightclubs, bars and p ...
as a craft beer expert.


References

{{DEFAULTSORT:Carmer, Adam American male non-fiction writers American chefs People from the Las Vegas Valley 1966 births Living people William F. Harrah College of Hotel Administration alumni University of Nevada, Las Vegas alumni 21st-century American inventors