Adam Aron
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Adam Maximilian Aron (born September 30, 1954) is an American businessman and the chairman and CEO of AMC Entertainment Holdings, Inc. More recently, he became a co-owner of the
Philadelphia 76ers The Philadelphia 76ers, also known colloquially as the Sixers, are an American professional basketball team based in the Philadelphia metropolitan area. The 76ers compete in the National Basketball Association (NBA) as a member of the Atlan ...
, additionally serving as its CEO from 2011 to 2013. Aron had previously served as president and CEO of
Norwegian Cruise Line Norwegian Cruise Line (NCL) is an American cruise line founded in Norway in 1966, headquartered in Miami, Florida, and incorporated in the Bahamas. It is the List of cruise lines, fourth-largest cruise line in the world by passengers, controlling ...
, from 1993 to 1996, as well as chairman and CEO of Vail Resorts from 1996 to 2006, and continues to serve on the board of directors. In 2006, Aron formed a personal consultancy, World Leisure Partners, Inc.


Biography


Early life and education

Born to a
Jewish Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
family,Jewish Exponent: "He's Got Game" by Michael Elkin
February 16, 2012
Aron graduated from Abington Senior High School in suburban Philadelphia, Pennsylvania, where he was friends with future
Yale School of Management The Yale School of Management (also known as Yale SOM) is the graduate school, graduate business school of Yale University, a Private university, private research university in New Haven, Connecticut. The school awards the Master of Business Admi ...
professor Jeffrey Sonnenfeld and future
United States Secretary of Defense The United States secretary of defense (acronym: SecDef) is the head of the United States Department of Defense (DoD), the United States federal executive departments, executive department of the United States Armed Forces, U.S. Armed Forces, a ...
Ash Carter Ashton Baldwin Carter (September 24, 1954 – October 24, 2022) was an American government official and academic who served as the 25th United States secretary of defense from February 2015 to January 2017. He later served as director of the B ...
. He then attended
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
, where he graduated ''cum laude'' with a bachelor's degree in government, and an MBA with distinction from
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
.


Career

After graduating, Aron began working for
Pan Am Pan American World Airways, originally founded as Pan American Airways and more commonly known as Pan Am, was an airline that was the principal and largest international air carrier and unofficial overseas flag carrier of the United States for ...
in 1979, where he was picked by executive Stephen Wolf to design the company's first
frequent-flyer program A frequent-flyer programme (FFP) is a loyalty program offered by an airline. Many airlines have frequent-flyer programmes designed to encourage airline customers enrolled in the programme to accumulate points (also called miles, kilometres, ...
. In the late 1980s, Aron was hired as a top marketing executive for
Hyatt Hyatt Hotels Corporation, commonly known as Hyatt Hotels & Resorts, is an American multinational corporation, multinational hospitality company headquartered in the 150 North Riverside, Riverside Plaza area of Chicago that manages and franchise ...
. Aron served as the CEO of Vail Resorts from 1996 to 2006. the second-largest ski resort operator worldwide. His contributions were hailed by ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'' during his time at Vail with the headline: "Vail Resorts is a peak performer. CEO Adam Aron has transformed the U.S. ski industry." Aron also served as the CEO of
Norwegian Cruise Line Norwegian Cruise Line (NCL) is an American cruise line founded in Norway in 1966, headquartered in Miami, Florida, and incorporated in the Bahamas. It is the List of cruise lines, fourth-largest cruise line in the world by passengers, controlling ...
, then the fourth-largest cruise company in the world, and as Senior Vice President Marketing for
United Airlines United Airlines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Chicago, Chicago, Illinois that operates an extensive domestic and international route network across the United States and six ...
. Aron was selected by the U.S. Secretary of Defense to participate in the Joint Civilian Orientation Conference in 2004, was appointed by the U.S. Secretary of Agriculture to serve on the board of directors of the National Forest Foundation from 2000 to 2006, and was a delegate to President Clinton's 1995 White House Conference on Travel and Tourism. He has more than 35 years of experience managing companies operating in the travel and leisure industries. Throughout his career, Aron launched numerous award-winning
loyalty program A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty progr ...
s, including for
Western Airlines Western Airlines was a major airline in the United States based in California, operating in the Western United States including Alaska and Hawaii, and western Canada, as well as to New York City, Boston, Washington, D.C., and Miami and to Mex ...
, Hyatt, United Airlines, Norwegian Cruise Line, Vail Resorts, the Philadelphia 76ers, and AMC. ''
Ad Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...
'' magazine named him twice to its Ad Age 100 – the 100 best marketing executives in the US. In 2007, ''Travel Weekly'' magazine named him to its Club 33—the 33 most influential executives in travel and tourism worldwide.


AMC

Aron was named CEO of AMC movie theaters in late 2015. Aron was the subject of a number of high-profile pieces in magazines such as ''Variety'' that lauded him and his transformation strategy at AMC. In 2021, Aron took the unusual step of publicly engaging with his investor base via
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
. He follows about 2,600 AMC retail stockholders on the platform, and has about 300,000 followers as of August 2023.


Controversy

When AMC announced that most of their theaters would reopen in mid-July 2020, the initial announcement said masks would be recommended but not mandatory: "we are strongly encouraging our guests to wear masks all across the country, but not requiring it" and "We did not want to be drawn into a political controversy . . . We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary." But after massive pushback from the public, Aron changed the policy to require masks: "This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks," Aron said.


Blackmail victim

Sakoya Blackwood texted Adam Aron in May 2022. He thought she was a ballerina who had done "unmentionable things" to him. He sent her explicit pictures, and she used these to blackmail him. Sakoya Blackwood pleaded guilty to
cyberstalking Cyberstalking is the use of the Internet or other electronic means to stalk or harass an individual, group, or organization. It may include false accusations, defamation, slander and libel. It may also include monitoring, identity theft, thr ...
in the summer of 2023.


References


External links

* {{DEFAULTSORT:Aron, Adam Living people Businesspeople from Philadelphia 1954 births Harvard Business School alumni American chief executives of professional sports organizations American chief executives of travel and tourism industry companies 20th-century American Jews 21st-century American Jews Harvard College alumni