Adam Aleksic

Adam Aleksic, known online as The Etymology Nerd, is an American linguist and content creator who produces videos exploring the origins of words. He began exploring word origins in 2016 through his blog. Aleksic studied at Harvard University, where he gained attention for his educational TikTok videos on language in 2023. In 2025, he published '' Algospeak: How Social Media Is Transforming the Future of Language''.

Early life and education

Aleksic grew up in Albany, New York, to two atmospheric scientists who worked at the New York State Department of Environmental Conservation. His mother studied air pollution, and his father was a cloud physics expert. His parents immigrated to the United States from Serbia in the 1990s.

He discovered etymology during a visit to a bookstore in Cambridge, England, in March 2016, while reading the 2011 publication '' The Etymologicon'' by English author Mark Forsyth. He stated that it fascinated him, stating it was "the perfect bridge between history and language, two previous interests of mine." In 2017, 2018, and 2019, Aleksic received awards in essay competitions organized by the Albany-Tula Alliance, getting third place in 2017, first place in 2018, and again third place in 2019. For his 2018 essay, he was awarded a scholarship of $1,000. During his sophomore year, he established the Geography Bee at Albany High to raise geographical awareness within the school.

While at Harvard, Aleksic was involved in writing, acting, and directing for the Kirkland Drama Society, served as the social chair for both the Harvard Quiz Bowl team and the Science Fiction Association, and established the Harvard Undergraduate Linguistics Society. During the COVID-19 pandemic in Massachusetts, he started "Week Week" in the Kirkland House with his friends which promoted creative methods to bring residents together. For his efforts, he received the Aloian Memorial Scholarship in 2022. Aleksic later mentioned that he helped create the "Choosening" ceremony, where a new theme is chosen at the beginning of each week. He described it as a self-proclaimed cult that was "surprisingly easy" to initiate.

In 2021, Aleksic created an online petition to change the flag of Albany, New York, saying that the flag was poorly designed by vexillology standards and was also linked to the Dutch Nazi Party and other white supremacist organizations. Albany council member Owusu Anane submitted a resolution based on this petition.

Social media career

In November 2016, he started a blog named Etymology Nerd, where he produced infographics focused on the etymology of various items and geographic locations. He started his geographic locations series after having curiosity about the origin of the Manhattan neighborhood, Hell's Kitchen, which led him to create infographics for neighborhood names in other American cities.

In 2023, during his final semester at Harvard, Aleksic started posting linguistics videos on TikTok after a friend suggested the idea. In an interview with ''The New York Times'', he said that each video takes him four to five hours to make, writing a full script for every word and searching Google Scholar for academic papers to include as screenshots. His videos have gone viral several times, including ones where he created languages based on animal sounds, explained the origins of Western surnames through phone contact names, and addressed misconceptions about the " gay accent."

''Algospeak''

In January 2024, he began writing a book to explore social media linguistics in depth. On July 15, 2025, Aleksic published the book '' Algospeak: How Social Media Is Transforming the Future of Language'', which explores how language has changed because of TikTok and algorithms. The book was featured in ''Our Culture Mag'' Most Anticipated Books of Summer 2025. ''Algospeak'' covers in-groups and out-groups, censorship, language appropriation, online extremism, microtrends, clickbait, and generational differences.

The book was well received by several reviewers. Sadie Dingfelder of ''The Washington Post'' said Aleksic represents "the very linguistic shifts he describes" and called the book "valuable" for the way he explains linguistics. Amy Scribner of ''BookPage'' described it as "a fun, illuminating read," but also noted that some parts were "a bummer" because they looked at radicalization and harmful ideas online. ''Publishers Weekly'' called it "an energetic and eye-opening study" of how language is used on social media. Rachel S. Hunt of the ''Associated Press'' called the book a "sobering reality check on how social media is affecting not just our speech, but our entire identities."

Personal life

Aleksic resides in Manhattan, New York City, after having lived in Barcelona, Spain.

References

Primary references

External links

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{{DEFAULTSORT:Aleksic, Adam
2001 births
21st-century American male writers
YouTubers from New York (state)
American media personalities
American TikTokers
American YouTubers
Educational and science YouTubers
Harvard University alumni
Linguistics writers
Living people
Writers from Albany, New York