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Adam4Adam is an
online dating Online dating, also known as internet dating, virtual dating, or mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service ...
website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...
designed for men to meet other men "for friendship, romance, or a hot
hookup Hook-up has several meanings: * Making a connection between components in a system ** An electrical connector ** A connection to water, sewer, or electrical utilities at a campsite * Meet up, or making a connection between people ** Slang term fo ...
".


Ranking

As of September 2005, ''
San Jose Mercury News ''The Mercury News'' (formerly ''San Jose Mercury News'', often locally known as ''The Merc'') is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay Area News Group, a subsidia ...
'' ranked Adam4Adam as the second most popular online gay personals site in the United States (being ranked behind
Gay.com Gay.com was a chat, personals, and social networking website catering to the LGBT community. The site was a digital brand of Here Media Inc. In addition to community features, the site featured LGBT-related news and features. As of September 20 ...
). As of March 2007, Hitwise ranked it number one (the number two and three position being occupied by
Manhunt Manhunt may refer to: Search processes * Manhunt (law enforcement), a search for a dangerous fugitive * Manhunt (military), a search for a high-value target by special operations forces or intelligence agencies Social organisations * Manhun ...
and
Gay.com Gay.com was a chat, personals, and social networking website catering to the LGBT community. The site was a digital brand of Here Media Inc. In addition to community features, the site featured LGBT-related news and features. As of September 20 ...
).


Characteristics

Adam4Adam was launched in 2003 by a company called "Convergent Ideas, LLC" and is now operated by "A4A Network Inc.". Adam4Adam's members are mostly in the United States. Unlike similar competitors, Adam4Adam does not charge members to use its full range of services. Instead, Adam4Adam receives revenue from
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
, particularly from
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...
pornographic Pornography (colloquially called porn or porno) is sexually suggestive material, such as a picture, video, text, or audio, intended for sexual arousal. Made for consumption by adults, pornographic depictions have evolved from cave paintings ...
websites and companies offering
erection An erection (clinically: penile erection or penile tumescence) is a Physiology, physiological phenomenon in which the penis becomes firm, engorged, and enlarged. Penile erection is the result of a complex interaction of psychological, neural, ...
enhancement drugs like
sildenafil Sildenafil, sold under the brand name Viagra among others, is a medication used to treat erectile dysfunction and pulmonary hypertension, pulmonary arterial hypertension. It is also sometimes used off-label for the treatment of certain sym ...
,
vardenafil Vardenafil, sold under the brand name Levitra among others, is a medication that is used for treating erectile dysfunction. It is a PDE5 inhibitor. It is taken by mouth. Medical uses Vardenafil's indications and contraindications are the same ...
,
tadalafil Tadalafil, sold under the brand name Cialis among others, is a medication used to treat erectile dysfunction, benign prostatic hyperplasia, and pulmonary arterial hypertension. It is taken by mouth. Onset is typically within half an hour and ...
and their
generic drug A generic drug is a pharmaceutical drug that contains the same chemical substance as a drug that was originally protected by chemical patents. Generic drugs are allowed for sale after the patents on the original drugs expire. Because the active ch ...
equivalents through
mail order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing an order by telephone call ...
. The site offers a "plan-a-trip feature" to locate potential friends or dates where one is headed. It also has a specific way of posting party invitations. Although Adam4Adam has members of all ethnic groups, the percentage of non-
White White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
men represented in member profiles is higher than the percentage of non-White people in the United States population, though the degree to which this is true varies by city/region. For instance, research into demographic representation in Atlanta, San Francisco, and New York City profiles evidences a trend of higher representations of men of color among younger age cohorts, with decreasing diversity in profiles as age increase. This is also true of Adam4Adam membership in the United Kingdom. Unlike Manhunt and some other sites, Adam4Adam does not prohibit escort ads, however such ads are placed in a category separated from the mainstream personal ads. As with most sites of this type, members are allowed to post
nude Nudity is the state of being in which a human is without clothing. While estimates vary, for the first 90,000 years of pre-history, anatomically modern humans were naked, having lost their body hair, living in hospitable climates, and no ...
photos A photograph (also known as a photo, or more generically referred to as an ''image'' or ''picture'') is an image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor. The process and prac ...
and many choose to do so. Adam4Adam provides a "Health Resource" page as well as a page devoted to "Online Safety Tips". The site encourages health organizations to create "Health Counselor" accounts. All these measures encourage good health practices such as
safe sex Safe sex is sexual activity using methods or contraceptive devices (such as condoms) to reduce the risk of transmitting or acquiring sexually transmitted infections (STIs), especially HIV. "Safe sex" is also sometimes referred to as safer ...
, getting tested for
sexually transmitted infections A sexually transmitted infection (STI), also referred to as a sexually transmitted disease (STD) and the older term venereal disease (VD), is an infection that is spread by sexual activity, especially vaginal intercourse, anal sex, or ...
and avoiding
methamphetamine Methamphetamine (contracted from ) is a potent central nervous system (CNS) stimulant that is mainly used as a recreational drug use, recreational or Performance-enhancing substance, performance-enhancing drug and less commonly as a secon ...
addiction Addiction is a neuropsychological disorder characterized by a persistent and intense urge to use a drug or engage in a behavior that produces natural reward, despite substantial harm and other negative consequences. Repetitive drug use can ...
. The counselors also discourage the
party and play Party and play (PnP), also known as chemsex or wired play, refers to the practice of consuming drugs to enhance sexual activity. This sexual subculture involves recreational drug users engaging in high-risk sexual behaviors under the influence ...
phenomenon. The site also maintains an interactive blog. Posts are organized into several categories, ranging from sex to lifestyle to news.


Crime

In October 2006,
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
-area media including ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' and
WCBS-TV WCBS-TV (channel 2), branded CBS New York, is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–lic ...
reported that Adam4Adam was the focus of a conspiracy to find
gay men Gay men are male homosexuals. Some bisexual men, bisexual and homoromantic men may dually identify as ''gay'' and a number of gay men also identify as ''queer''. Historic terminology for gay men has included ''Sexual inversion (sexology), in ...
online to rob. A number of men in New York City used the site to lure a Brooklyn man to a remote area where he was robbed and murdered. The men were found when one user was identified via his
screenname A user is a person who uses a computer or network service. A user often has a user account and is identified to the system by a username (or user name). Some software products provide services to other systems and have no direct end user ...
. Many news sources reported similar occurrences in the
Washington Metropolitan Area The Washington metropolitan area, also referred to as the National Capital Region, Greater Washington, or locally as the DMV (short for Washington, D.C., District of Columbia, Maryland, and Virginia), is the metropolitan area comprising Washing ...
. In discussing the case of a perpetrator of multiple robberies in that region, a
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
police officer from that police force's Gay & Lesbian Liaison Unit said "We've definitely seen an increase in
online dating Online dating, also known as internet dating, virtual dating, or mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service ...
crimes in the past five years" and added that victims of
internet dating Online dating, also known as internet dating, virtual dating, or mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service ...
crimes are "overwhelmingly men
cruising for sex Cruising for sex or cruising is walking or driving about a locality, called a cruising ground, in search of a sex partner, usually of the anonymous, casual, one-time variety. Published: 11-14-2007 Published: 9-21-2005 Article from NYT about a ...
."''Washington Blade'' June 8, 2006
/ref> The same police officer also noted that these criminals are often technologically savvy and create profiles using fake information and other people's photos from cyber cafés or public libraries, making them difficult to trace. A high-profile April 2010 murder investigation in the Washington, D.C., area revealed that the victim, a high school principal, met his assailants through adam4adam.com. In reporting on the murder of a 39-year-old
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
man by a 19-year-old
U.S. Marine The United States Marine Corps (USMC), also referred to as the United States Marines or simply the Marines, is the maritime land force service branch of the United States Department of Defense. It is responsible for conducting expeditionar ...
, an editorial in the ''
Gay and Lesbian Times The ''Gay and Lesbian Times'' was an LGBT newspaper in the San Diego, California, area. It was a member of the National Gay Newspaper Guild. The paper originally launched in January 1988 as the San Diego Gay Times.Little Italy Little Italy is the catch-all name for an ethnic enclave populated primarily by Italians or people of Italian ancestry, usually in an Urban area, urban neighborhood. The concept of "Little Italy" holds many different aspects of the Italian cul ...
apartment, where he ultimately met his fate.


Outing

Adam4Adam has also been used to "
out Out or OUT may refer to: Arts, entertainment, and media Films *Out (1957 film), ''Out'' (1957 film), a documentary short about the Hungarian Revolution of 1956 *Out (1982 film), ''Out'' (1982 film), an American film directed by Eli Hollander *O ...
" people who have otherwise kept their sexual orientation somewhat secret. The Servicemembers Legal Defense Network warned
United States military The United States Armed Forces are the Military, military forces of the United States. U.S. United States Code, federal law names six armed forces: the United States Army, Army, United States Marine Corps, Marine Corps, United States Navy, Na ...
personnel in 2004 that online profiles on Adam4Adam and similar sites were a violation of the "
Don't ask, don't tell "Don't ask, don't tell" (DADT) was the official United States policy on Sexual orientation in the United States military, military service of homosexual people. Instituted during the Presidency of Bill Clinton, Clinton administration, the pol ...
" policy, and that in some cases online profiles were being used as evidence in outing service members to military command.Servicemembers Legal Defense Network
/ref> According to the ''Gay and Lesbian Times'':
In many cases it's either a jilted ex-lover, a roommate or friend who is upset about something who knows that the service member has the online ad or profile and they then print out that profile and give it to the command.
Adam4Adam has also been mentioned by sources such as the ''
New York Daily News The ''Daily News'' is an American newspaper based in Jersey City, New Jersey. It was founded in 1919 by Joseph Medill Patterson in New York City as the ''Illustrated Daily News''. It was the first U.S. daily printed in Tabloid (newspaper format ...
'' in reference to the outing of an ''
American Idol ''American Idol'' is an American Music competition, singing competition television series created by Simon Fuller, produced by Fremantle (company), Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It a ...
'' contestant who previously had said that he was
heterosexual Heterosexuality is romantic attraction, sexual attraction, or sexual behavior between people of the opposite sex or gender. As a sexual orientation, heterosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions ...
. ''New York Daily News'' also reported that the Adam4Adam dating profile of artist
Ross Bleckner Ross Bleckner (born May 12, 1949) is an American artist. He currently lives and works in New York City. His artistic focus is on painting, and he held his first solo exhibition in 1975. Some of his art work reflected on the AIDS epidemic. Early ...
was printed in the ''
Coagula Art Journal ''Coagula Art Journal'' was founded in 1992 by Mat Gleason as a freely distributed contemporary art magazine. Since its inception, the publication remains free as a PDF download, however readers may still obtain a hard copy via "print on demand ...
''. In the ''Coagula Art Journal'' article, Bleckner's "age, 33-inch waistline and youthful photo" were questioned, but ultimately accepted by the magazine as true since "overall (for Internet personals), he's a pretty honest, bland dude. Like his art."Rush, George; Molly, Joanna Rush. (March 13, 2006)
New York Daily News The ''Daily News'' is an American newspaper based in Jersey City, New Jersey. It was founded in 1919 by Joseph Medill Patterson in New York City as the ''Illustrated Daily News''. It was the first U.S. daily printed in Tabloid (newspaper format ...
''Interview pitts Douglas vs. Brangelina.'' Section: GOSSIP; Page 26.
Bleckner laughed off the incident, saying "For them, that's high praise!"


Dating

While Adam4Adam and other social networking venues are often dismissed as "sex sites", there is evidence to the contrary. For example, the ''
Washington Blade The ''Washington Blade'' is an LGBTQ newspaper in the Washington metropolitan area. The ''Blade'' is the oldest LGBTQ newspaper in the United States and third largest by circulation, behind the '' Philadelphia Gay News'' and the '' Gay City New ...
'' featured an article about the evolution of online dating in which it was reported that:
an increasing number of gay and lesbian youth have taken their first steps into the "gay community" by passing through an online
chat room The term chat room, or chatroom (and sometimes group chat; abbreviated as GC), is primarily used to describe any form of synchronous conferencing, occasionally even asynchronous conferencing. The term can thus mean any technology, ranging from ...
door. Gay male social networking sites like Manhunt, ilverdaddies,Adam4Adam and the recently launched DList, for "edgy gay men," provide just as easy an opportunity for men to find a coffee date as easy as a gangbang.


Regulation

Adam4Adam uses the new "Restricted To Adults" label in the metatags of its pages. The RTA label is free to use, voluntary, and universally available to any website that wishes to clearly and effectively label itself as being inappropriate for viewing by minors. The
Free Speech Coalition The Free Speech Coalition (FSC) is a non-profit industry trade group, trade association of the sex industry in the United States. Founded in 1991, it opposes the passage and enforcement of obscenity laws and many censorship laws (with the excep ...
recently endorsed the RTA website label. Maryclaire Dale, Associated Press Writer, March 22, 2007, writes:
Federal judge blocks 1998 online porn law. Software filters work much better than a 1998 federal law designed to keep pornography away from children on the Internet, a federal judge ruled Thursday in striking down the measure on free-speech grounds. Senior U.S. District Judge Lowell Reed Jr. also said the Child Online Protection Act fails to address threats that have emerged since the law was written, including online predators on social-networking sites like MySpace, because it targets only commercial Web publishers. "Even defendant's own study shows that all but the worst performing (software) filters are far more effective than COPA would be at protecting children from sexually explicit material on the Web," said Reed, who presided over a monthlong trial in the fall. The never-enforced law was Congress' second attempt to protect children from online porn. The U.S. Supreme Court upheld in 2004 a temporary injunction blocking the law from taking effect; Reed on Thursday issued a permanent injunction. The law would have criminalized Web sites that allow children to access material deemed "harmful to minors" by "contemporary community standards." The sites would have been expected to require a credit card number or other proof of age.''Free Speech X-press: Breaking News''
/ref>
''Gay & Lesbian News'' reports that Adam4Adam and similar sites may soon come under an expanded interpretation of 18 U.S.C. 2257, the
Child Protection and Obscenity Enforcement Act The Child Protection and Obscenity Enforcement Act of 1988, title VII, subtitle N of the Anti-Drug Abuse Act of 1988, , , is part of a United States Act of Congress which places record-keeping requirements on the producers of actual, sexually ex ...
and wrote:
anyone with a sexually explicit picture on a site like Adam4Adam.com could be considered a secondary producer if the new regulations go into effect, and would be subject to the same type of requirements that the adult Web sites would be under."New adult Web site regulations put on hold"
''Gay & Lesbian Times'' 01 Feb 2007
If successfully applied, these regulations would mean that Adam4Adam and similar companies would have to keep records proving that individuals appearing in
photograph A photograph (also known as a photo, or more generically referred to as an ''image'' or ''picture'') is an image created by light falling on a photosensitivity, photosensitive surface, usually photographic film or an electronic image sensor. Th ...
s or
video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
s are over the age of 18. They would also have to "categorize those documents in a meticulous manner", with failure to comply resulting in possible felony charges and prison time. An attorney for the Free Speech Coalition noted:
It's just a series of land mines designed to trap the unwary ..if you file it wrong, if you put it in hewrong alphabetical order ..you're facing federal prosecution on a first offense with a maximum of five years, nda secondary offense
ith The Ith () is a ridge in Germany's Central Uplands which is up to 439 m high. It lies about 40 km southwest of Hanover and, at 22 kilometers, is the longest line of crags in North Germany. Geography Location The Ith is i ...
a minimum of two years. It's just insane.
Further, not only the company but the website's members could be responsible under these same regulations. The same lawyer remarked that if he had a profile on Adam4Adam this would mean:
I would have to have a
photocopy A photocopier (also called copier or copy machine, and formerly Xerox machine, the generic trademark) is a machine that makes copies of documents and other visual images onto paper or plastic film quickly and cheaply. Most modern photocopiers ...
of my own ID and a list in my home ready for federal inspection, a paper with my legal name, or any name I have ever used under any circumstances ..the form of ID I provided to myself, the serial number of that ID and ould have to have itsigned under penalty of
perjury Perjury (also known as forswearing) is the intentional act of swearing a false oath or falsifying an affirmation to tell the truth, whether spoken or in writing, concerning matters material to an official proceeding."Perjury The act or an insta ...
. If I don't have that document or a photo of my ID available 20 hours a week for federal inspection, I've committed a felony.


Deceased users

An 2006 article in ''
The New York Sun ''The New York Sun'' is an American Conservatism in the United States, conservative Online newspaper, news website and former newspaper based in Manhattan, Manhattan, New York. From 2009 to 2021, it operated as an (occasional and erratic) onlin ...
'' entitled "Morbid Web Site Makes Amusement of Online Profiles Left Behind by the Dead" discusses a site that highlights the user profiles on various social networking websites. Adam4Adam is mentioned several times and it is noted that
Willi Ninja William Roscoe Leake (April 12, 1961 – September 2, 2006), better known as Willi Ninja, was an American dancer and choreographer known for his appearance in the documentary film '' Paris Is Burning''. Ninja specialized in voguing and was a ...
's profile remained posted on Adam4Adam months after his September 2006 death received widespread press attention. In this article, an Adam4Adam spokesperson is quoted as saying "We deactivate them as soon as we get notified."


See also

*
Homosocialization Homosocialization or LGBT socialization is the process by which LGBTQ people meet, relate and become integrated in the LGBT community, especially with people of the same sexual orientation and gender identity, helping to build their own identity ...
*
Timeline of online dating services This timeline of online dating Online dating, also known as internet dating, virtual dating, or mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the int ...
*
Tinder Tinder is easily Combustibility and flammability, combustible material used to Firemaking, start a fire. Tinder is a finely divided, open material which will begin to glow under a shower of sparks. Air is gently wafted over the glowing tinder unt ...


References

{{DEFAULTSORT:Adam4adam Online dating services of the United States Internet properties established in 2003 Gay men's websites LGBTQ online dating services