AdDuplex was a cross-promotion network for
Windows Store
The Microsoft Store (formerly known as the Windows Store) is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps. With ...
apps and
game
A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
s. It helps developers reach new users by cross-promoting their apps with other developers on the platform. According to the AdDuplex website (October 2015) more than 10,000 active apps and games use the network, serving more than 30 million ad impressions every day.
History
AdDuplex was founded by Alan Mendelevich (
CEO
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization.
CEOs find roles in variou ...
) in 2011 and is based in
Vilnius
Vilnius ( , ) is the capital of and List of cities in Lithuania#Cities, largest city in Lithuania and the List of cities in the Baltic states by population, most-populous city in the Baltic states. The city's estimated January 2025 population w ...
,
Lithuania
Lithuania, officially the Republic of Lithuania, is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea, bordered by Latvia to the north, Belarus to the east and south, P ...
.
In 2012, AdDuplex participated in Startup Sauna accelerator and in 2013 received $500,000 investment from Practica Capital.
In July 2015, AdDuplex released
Windows 10
Windows 10 is a major release of Microsoft's Windows NT operating system. The successor to Windows 8.1, it was Software release cycle#Release to manufacturing (RTM), released to manufacturing on July 15, 2015, and later to retail on July 2 ...
ad SDK for Universal Windows Platform apps.
In August 2015, AdDuplex launched the HERO APP program, which provides free tools and resources to help developers grow their Windows Store apps and games.
User acquisition
Cross-promotion
The AdDuplex cross-promotion platform allows developers to gain more exposure by helping each other. For each 10 ads one shows in his app, his ad will be displayed 8 times in other apps on the network. The platform supports different formats, including text, image banners and full-screen (interstitial) ads.
Advertising campaigns
AdDuplex enables developers to run targeted paid
ad campaigns to acquire new users. Self-service client area puts advertisers in control of their spending, performance and other metrics of the campaign.
Direct campaigns
AdDuplex Direct provides a list of well performing Windows Store apps and games. It enables developers and advertisers to concentrate on cooperation.
Fill rate
AdDuplex provides content to users. This is extremely important for developers who already monetize their apps with in-app advertising. AdDuplex is often set up as a fallback to other
ad networks. Generally, whenever the ad space is not being monetized by other ad networks, the app receives free promotion on AdDuplex.
Founder
Alan Mendelevich has been developing
software
Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications.
The history of software is closely tied to the development of digital comput ...
for a living for more than 15 years.
"Developer Interview: Alan Mendelevich from AdDuplex"
''Developer Interview: Alan Mendelevich from AdDuplex'', February 2012 He has been an active member of Windows Phone developer community since its inception. Alan has delivered talks on Windows Phone development, marketing and monetization at multiple events in US, UK, Baltics
The Baltic states or the Baltic countries is a geopolitical term encompassing Estonia, Latvia, and Lithuania. All three countries are members of NATO, the European Union, the Eurozone, and the OECD. The three sovereign states on the eastern co ...
, Finland and Russia.
In 2015, Alan was rewarded as Microsoft MVP for Windows Platform Development.
References
{{reflist, 2
External links
adduplex.com
blog.adduplex.com
AdDuplex on Twitter
Windows software
Mobile software