Acura is the
luxury and performance division of Japanese automaker
Honda
commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan.
Founded in October 1946 by Soichiro Honda, Honda has bee ...
, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, Mexico, Panama, and Kuwait.
The company has also previously sold cars in Mainland China, Hong Kong, Russia, and Ukraine. Plans to introduce Acura to the
Japanese domestic market in the late 2000s did not eventuate due to the
2008 financial crisis
The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
.
[2007 Mid-Year CEO Speech](_blank)
(Japanese)
Establishing A Sales Channel from the Customer Viewpoint, 2. Accelerating our effort in Japan to strengthen the core characteristics that make Honda unique
Summary of 2007 Mid-Year CEO Speech
(English)
(Japanese)
Acura was the first luxury division established by a Japanese automaker.
The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called
Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the US, outselling established brands such as
BMW
Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
and
Mercedes-Benz
Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
.
Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
In the late 1980s, the success of the company's first flagship vehicle, the
Legend
A legend is a genre of folklore that consists of a narrative featuring human actions, believed or perceived to have taken place in human history. Narratives in this genre may demonstrate human values, and possess certain qualities that give the ...
, inspired fellow Japanese automakers
Toyota
is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
and
Nissan
is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
to launch their own luxury brands,
Lexus
is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
and
Infiniti, respectively. The 1990 launch of the
NSX, a mid-engine exotic sports car, offered a reliable and practical alternative to exotic European sports cars, and introduced Honda's
VTEC
VTEC (described as ''Variable Valve Timing & Lift Electronic Control'', but stands for ''Valve Timing Electronically Controlled'') is a system developed by Honda to improve the volumetric efficiency of a four-stroke internal combustion engine, r ...
variable valve timing system to the North American market. The 1993 Legend coupé featured Acura's first use of a six-speed manual transmission mated to a Type II engine. In the late 1990s, Acura produced a
Type R version of its compact
Integra, which featured a reduced
curb weight, a stiffer and lower suspension, and a high-output VTEC engine.
In the early 2000s, Acura introduced new models, including the company's first all-original SUV, the
MDX, and two models which replaced the Integra coupé and sedan, the
RSX and
TSX, respectively.
Type-S versions of the RSX,
CL, and
TL were added to the brand's lineup during that decade. Acura's 2005
RL flagship introduced
SH-AWD, a torque-vectoring all-wheel drive system. The 2007
RDX
RDX (Research Department Explosive or Royal Demolition Explosive) or hexogen, among other names, is an organic compound with the formula (CH2N2O2)3. It is white, odorless, and tasteless, widely used as an explosive. Chemically, it is classified ...
, a crossover SUV, featured the first North American use of a
turbocharged
In an internal combustion engine, a turbocharger (also known as a turbo or a turbosupercharger) is a forced induction device that is powered by the flow of exhaust gases. It uses this energy to compress the intake air, forcing more air into the ...
Honda engine. A
second generation NSX was launched in 2016 and features a twin-turbocharged mid-engine, a nine-speed
dual-clutch transmission
A dual-clutch transmission (DCT) (sometimes referred to as a twin-clutch transmission) is a type of multi-speed motor vehicle, vehicle Transmission (mechanics), transmission system, that uses two separate clutches for odd and even gear train, ...
, and Sport
Hybrid SH-AWD.
In 2024, Acura unveiled its new Performance EV Concept at the Monterey Car Week.
Etymology and logo
The Acura name is derived from the Latin “acutus,” meaning "to sharpen".
[Acu is Where We Started](_blank)
, Acura Official Website The logo is derived from the caliper, a precise design tool representing the meticulous attention to detail that goes into every car.
[It also closely resembles Honda's "H" logo, with the tops of the side verticals pinched together.
]
History
1980s
The brand was created around the same time as Japanese rivals Nissan and Toyota developed their respective Infiniti and Lexus premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S.
Following a decade of research, Honda opened 60 new dealerships in North America by 1986, to support its Acura automobile division. Acura was the first Japanese luxury brand, introduced under the slogan, "Acura. Precision Crafted Automobiles." Its initial offering consisted of two models: the executive class Legend
A legend is a genre of folklore that consists of a narrative featuring human actions, believed or perceived to have taken place in human history. Narratives in this genre may demonstrate human values, and possess certain qualities that give the ...
and the compact class Integra, available as a five-door and three-door hatchback. The Legend was the result of Project XX, a joint venture Honda entered into with the UK's Austin Rover Group
The Austin Rover Group (abbreviated ARG) was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd (formerly Leyland ...
. It was mechanically related to the Rover 800 series, while the Integra was an improvement of the Honda Quint
The Honda Quint is a subcompact car manufactured by Honda in Japan from 1980 until 1985. It was introduced in February 1980 in Japan as a five-door liftback version of the Honda Civic, being more upscale than the Civic, and was sold at the '' H ...
hatchback.
The success of these models, particularly the Legend, led to competing Japanese luxury brand ventures (Toyota
is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
's Lexus
is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
that began development in 1983 as the F1 project, and Nissan
is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
's Infiniti who began development in 1985 by revising their Japan-only flagship Nissan President
The is a Japanese luxury car, luxury Sedan (automobile), sedan that was manufactured and marketed by Nissan from 1965 until 2010 as the flagship of Nissan's range, available only at its ''Nissan Motor Company#Japan, Nissan Store'' dealerships th ...
; in the late 1990s Mazda planned but never launched its own Amati luxury division). The goal of the Legend was to compete with rivals Toyota Crown
The is an automobile which has been produced by Toyota in Japan since 1955. It is primarily a line of mid-size luxury cars that is marketed as an upmarket offering in the Toyota lineup.
In North America, the first through fourth generation ...
and the Nissan Cedric and Gloria, but due to its 1986 introduction worldwide, Toyota, Nissan and other companies like Lincoln took notice of the markets reaction to the Legend and later the Vigor and offered vehicles that addressed the executive size car. Toyota introduced the Lexus ES, Nissan introduced the Infiniti J30 and Ford utilized the Taurus platform and named their new sedan the Lincoln Continental
The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced between 1939 and 2020 by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a per ...
.
In 1987, Acura's first full year of sales, they sold 109,000 cars with the flagship Legend sedan accounting for 55,000 sales and the rest were of the smaller Integra. By 1990, Acura was selling 138,000 vehicles, including 54,000 Legends, compared to Mercedes-Benz's 78,000 cars and 64,000 each for BMW and Lexus.
1990s
In 1990, five years after the debut of the Legend and Integra, Acura introduced the NSX, a midship V6 powered, rear-wheel-drive sports car. The NSX, an acronym for "New Sports eXperimental", was billed as the first Japanese car capable of competing with Ferrari
Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello. Founded in 1939 by Enzo Ferrari (1898–1988), the company built Auto Avio Costruzioni 815, its first car in 1940, adopted its current name in 1945, and be ...
and Porsche
Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in luxury, high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Th ...
. This vehicle served as an "image car" for both the Honda and Acura brands, heralding the introduction of Honda's VTEC
VTEC (described as ''Variable Valve Timing & Lift Electronic Control'', but stands for ''Valve Timing Electronically Controlled'') is a system developed by Honda to improve the volumetric efficiency of a four-stroke internal combustion engine, r ...
technology. The NSX was the world's first all-aluminum production car, and was also marketed and viewed by some as the "everyday supercar" thanks in part to its ease of use, quality and reliability, traits that were unheard of in the supercar segment at the time. With the release of the NSX, Acura introduced the "A-badge", a stylized pair of calipers—a tool used for exacting measurements to imply that Acura vehicles are built to precise and demanding standards.
Despite a strong start in market acceptance for the Acura brand, sales suffered in the mid-to-late 1990s. Some critics attributed this decline in part to less inspiring designs, which were re-branded Japanese-spec Hondas, such as the Acura Vigor in 1992. Additionally, during this time Acura switched to an alphanumeric nomenclature formula, dropping the Legend, Vigor and Integra titles, following the lead of the NSX sportscar. The 1996 3.5 RL, which replaced the popular Legend, and the Vigor became the 2.5 TL and 3.2 TL, and was regarded by many as the epitome of this problem, namely because the alphanumeric designations were more anonymous than the former Legend, Vigor and Integra titles, which had grown into their own cult followings.
The parent company, Honda, was also feeling the results of the decline of the Japanese economy, due to the Japanese asset price bubble
The was an economic bubble in Japan from 1986 to 1991 in which real estate and stock market prices were greatly inflated. In early 1992, this price bubble burst and the country's economy stagnated. The bubble was characterized by rapid acceler ...
that took place during the 1990s and into the 2000s. This period is known in Japan as the Lost Decade.
During this time, the NSX also lost sales as Acura made few changes from its original 1990 trim. A year later, the Integra sedan was withdrawn from the Canadian market, replaced by the market-exclusive Acura 1.6 EL, a rebadged Honda Civic
The is a series of automobiles manufactured by Honda since 1972. , the Civic is positioned between the Honda Fit/Honda City, City and Honda Accord in Honda's global passenger car line-up.
The first-generation Civic was introduced in July 1972 ...
/ Domani. The Integra sedan continued to be sold in the United States until 2001 (in name only, the model it was replaced with, the RSX, was simply a rebadged left-hand-drive version of the JDM DC5 Honda Integra).
Despite these letdowns, Acura gained prominence in the 1990s with a young group of customers: "tuner" enthusiasts. Parent company Honda's reputation with this demographic as a maker of "easy-to-tune" and "rev-happy" engines rubbed off onto Acura, and the Integra became a popular tuner car.
2000–2003
Beginning around the year 2000, Acura experienced a rebirth which was catalyzed by the introduction of several redesigned models. The first of these models was the 1999 Acura 3.2 TL, an upscale sedan. Critics suggested that although 3.2 TL did not outdo its competition in any one area of luxury cars, it offered a well-rounded blend of sportiness and luxury. These characteristics, combined with the TL's competitive price, proved very popular with consumers. Subsequent Acura models have followed a similar philosophy of offering much standard equipment and few options.
Another refreshed Acura introduced in the early 2000s was the MDX, a popular three-row crossover SUV based on the Honda Odyssey minivan. The MDX replaced the slow-selling SLX, which was little more than a rebadged Isuzu Trooper
The Isuzu Trooper is a compact SUV that was produced by Isuzu between September 1981 and September 2002. In the domestic Japanese market it was sold as the Isuzu Bighorn, the car was exported internationally mainly as a Trooper but it also rece ...
. The MDX was a car-like crossover SUV with limited off-road capability that catered to the demands of the luxury SUV market. It was given top honors by Car and Driver
''Car and Driver'' (''CD'' or ''C/D'') is an American automotive enthusiast magazine first published in 1955. In 2006 its total circulation was 1.23 million. It is owned by Hearst Magazines, who purchased it from its prior owner Hachette Fi ...
in its first comparison test against seven other SUVs. Other cars in Acura's line-up during this time included the 3.2 TL, 3.2 CL, RSX (formerly the Integra hatchback), and the NSX. By the late 2000s, Acura had dropped the inclusion of engine displacement numbers in its vehicle designations, retaining a simpler, two- or three-letter designation instead (e.g. 3.5 RL became RL). The 1999-2003 TL have been plagued by transmission and other problems.
In 2001, a new coupe, badged as the RSX was introduced to the Acura line up. It was a replacement for the outgoing Integra. The RSX is a rebadged Honda Integra (DC5) from the Japanese market. As a result, the RSX is technically a new generation of the outgoing Integra. Much like the Integra, the RSX was a hit in the tuner market. However, at the end of 2006, the RSX was taken out of the Acura line up, subsequently in the Japanese market as well. It is not known why the RSX did not continue to be sold as the Integra in Japan, however, the reason that Acura gave for the cancellation of the RSX is that Acura wishes to move up in the luxury brand, thus cannot sell a car that is mostly driven by teenagers.
2004–2006
A new TL was introduced for the 2004 model year, with a V6 measured by the then-current SAE standards. The new TL increased sales dramatically to 70,943 American units in 2005.
Also around the same time the Acura TSX was introduced. It was essentially a re-badged European and Japanese market Honda Accord loaded with features. This model became the only 4-cylinder sedan in Acura's line-up (with the exception of the Canadian market Acura CSX, which replaced the EL in 2006).
Acura's new models—particularly the TL and TSX—were well received by the motoring press and became Acura's top selling vehicles by then. The TSX was on ''Car and Driver''s Ten Best list from 2004 to 2006.
In 2005, a new RL was introduced with a V6, improved styling, and Super Handling All-Wheel Drive (SH-AWD), a system capable of sending almost all of the RL's power to just one wheel in a turn. The second-generation RL appeared on ''Car and Driver
''Car and Driver'' (''CD'' or ''C/D'') is an American automotive enthusiast magazine first published in 1955. In 2006 its total circulation was 1.23 million. It is owned by Hearst Magazines, who purchased it from its prior owner Hachette Fi ...
''s Ten Best list for 2005, and also garnered an CNET.com "Editor's Choice". However in the midsize luxury segment, RL sales lagged far behind not only the best-selling German offerings but also Japanese contemporaries like the Lexus GS and Infiniti M. Honda Japan had set the RL's initial price high, close to those with V8 engines, disappointing potential customers who perceived Acura as not being on par with its German rivals in brand equity and expected more value from the Japanese marque. The damage from Honda Japan's alleged hubris was done, even though Honda Canada has since reduced the RL's price.
In 2006 Acura introduced a compact crossover SUV which was based on its own unique unibody chassis called the RDX
RDX (Research Department Explosive or Royal Demolition Explosive) or hexogen, among other names, is an organic compound with the formula (CH2N2O2)3. It is white, odorless, and tasteless, widely used as an explosive. Chemically, it is classified ...
with models becoming available to U.S. consumers in August 2006. It is powered by a turbocharged 240-hp 4-cylinder engine and, like the RL, uses Acura's SH-AWD system. A completely redesigned MDX became available in the fall of 2006 with a V6 engine and Super Handling All-Wheel Drive.
2007–2013
Acura reintroduced the TL Type-S for the 2007 model year. 2009 marked the all new TL and TSX models as well as a mid-year model update for the RL; all three made their debuts in the 2008 calendar year. Acura planned on redesigning the RL by 2011 as well as announced the creation of a brand new luxury crossover vehicle called the ZDX, previewed by the concept of the same name.
The ZDX was the first vehicle designed in Acura's design studio located in Torrance, California
Torrance is a coastal city in the Los Angeles metropolitan area located in southwestern Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the metropolitan ...
. The ZDX was designed by Michelle Christensen, and based on the Acura MDX using that vehicle's 3.7 litre V6 engine (300 bhp) and SH-AWD system. It is also the first Acura to be completely built in North America. The production model of the ZDX made its debut in the Orange County Auto Show in Southern California on 15 October 2009. The concept behind the ZDX is that it is a "four door coupe," and the design emphasis of the body of the car is like a "pulled back slingshot." Another prominent design aspect of the ZDX is the wide rear shoulders above the rear wheels. The ZDX went on sale in December 2009.
Acura initially had plans for the third generation of RL to be a rear wheel drive V8 sedan for its flagship
A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...
, but shelved the plans in the wake of the 2008 economic downturn.
Acura announced new TSX wagon in the 2010 New York Auto Show and went on sale in Fall of 2010. The wagon version of the TSX is based on the wagon version of the Euro-spec Honda Accord which has been in the European market for some time. However, Acura did not announce any plans for the third-generation RL.
For the 2010 model year the MDX models received some slight exterior changes and increased equipment levels. Mechanically the engine remained unchanged but the transmission was updated from the previous 5-speeds to 6-speeds including steering column mounted shift override paddles. This new transmission was shared with the ZDX.
In 2012, Acura introduced a new model called the ILX which replaced the Acura CSX in Canada and is based on the Honda Civic
The is a series of automobiles manufactured by Honda since 1972. , the Civic is positioned between the Honda Fit/Honda City, City and Honda Accord in Honda's global passenger car line-up.
The first-generation Civic was introduced in July 1972 ...
platform. The ILX was initially offered with three powertrain options: a 1.5L four cylinder electric hybrid shared with the North American Honda Civic Hybrid paired to a CVT transmission, a 2.0L 4 cylinder R20A1 paired to a 5 speed automatic transmission, or a 2.4L K24Z7 paired with a 6 speed manual transmission equipped with a limited slip differential identical to the 2013-2015 Honda Civic Si. It also unveiled the Acura RLX Concept, a replacement for the RL sedan, at the New York International Auto Show
The New York International Auto Show is an annual auto show that is held in Manhattan, New York City in late March or early April. It is held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes ...
. The ILX went on sale in May 2012 in the United States as a 2013 model.
Also in 2012, Acura "reinvented" another model, The RDX concept. For the new model, Acura dropped the 4 cylinder turbo for a 3.5L V6. When the official 2013 Acura RDX was released, it was relatively similar to the concept but had changes in wheels, taillights, and some other cosmetics. A lot of this Acura looks like its brother the ILX. The 2013 RDX doesn't have the SH-AWD system instead it has "AWD with intelligent control", similar to the CR-V's AWD system.
In 2013, Acura showed a 2014 Concept of the MDX. Shortly after, it was released to the public. The MDX competes with the Lexus RX, Audi Q7, and many others.
In December 2013, at the Los Angeles Auto Show
The Los Angeles Auto Show, also known as the LA Auto Show, is an auto show held annually at the Los Angeles Convention Center in Los Angeles, California, United States. It is open to the public for ten days, filling of exhibit space. Since 2006 ...
, Acura unveiled a Sport Hybrid SH-AWD version of the flagship RLX sedan. It has a 310-horsepower 3.5L V6 engine and a pair of electric motors (one for each axle) that generate a combined 377 horsepower through a new 7-speed dual clutch transmission. Acura technology firsts on the 2014 RLX Sport Hybrid SH-AWD also include an electronic gear selector that replaces the conventional, center console-mounted shift lever with an efficiently packaged push-button array allowing the driver to easily select the desired mode—Park, Drive and Reverse, as well as Sport and Normal driving modes. The new RLX Sport Hybrid will go on sale in mid-2014.
2014–present
In January 2014, at the Detroit Auto Show, Acura unveiled the all-new 2015 TLX sports sedan. This new vehicle replaced the soon to be discontinued TSX and TL sedans. The TLX in the 2.4-liter comes with Acura's all new eight-speed dual clutch DCT transmission. Meanwhile, the high-end 3.5-liter V6 model came with the new nine-speed transmission and Super-Handling All Wheel Drive (SH-AWD). The TLX went on sale in the Summer of 2014.
In 2015, Acura redesigned the ILX for the 2016 model year. Now solely available with a 2.4L K24V7 engine and 8-speed dual clutch transmission (DCT) instead of the 2.0L R20A1 & 5-speed automatic transmission, 2.4L K24Z7 6 speed manual transmission and hybrid electric options. Added is the signature Acura Jewel Eye LED headlights, LED taillights, updated wheels, suspension modifications, bumper redesign, and new packages such as AcuraWatch Package (includes adaptive cruise control, collision mitigation, lane keeping assist system, road departure mitigation, and forward collision warning) and A-Spec (sportier appearance).
Also redesigned is the 2016 RDX. Featured with the same 3.5L 6-speed automatic with some slight adjustments for efficiency and hp/torque boosts. The RDX gets the Acura Jewel Eye LED treatment as well. A new Advance Package is being offered with the inclusion of, parking sensors (front and rear), rain-sensing windshield wipers, auto-dimming side mirrors, remote start, ventilated seats, and foglights.
In 2017, Acura made considerations on opening an Indian branch.
Racing
Almost since its inception, Acura has been involved in American motorsports, specifically in Sports Car Club of America (SCCA) and IMSA GT Championship series. Starting in 1991, Acura reached an agreement with Comptech Racing to use the V6 motor of the Acura NSX in Comptech's Camel Lights Spice
In the culinary arts, a spice is any seed, fruit, root, Bark (botany), bark, or other plant substance in a form primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of pl ...
prototype. Acura would go on to take the Lights championship in its initial year, including a class win at the 24 Hours of Daytona
The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car racing, sports car Endurance racing (motorsport), endurance race held annually at Daytona International Speedway in Daytona Beach, Flo ...
. Acura and Comptech would take the Lights championships again in 1992 and 1993, as well as another Daytona class win in 1992 and a class win at the 12 Hours of Sebring
The 12 Hours of Sebring is an annual motorsport Endurance racing (motorsport), endurance race for Sports car racing, sports cars held at Sebring International Raceway, on the site of the former Hendricks Army Airfield World War II air base in S ...
for 1993.
However a change in the IMSA rules would lead to the demise of the Camel Lights, and so Acura moved to touring car racing
Touring car racing is a motorsport road racing competition that uses race-prepared touring cars. It has both similarities to and significant differences from stock car racing, which is popular in the United States.
While the cars do not move a ...
, joining Realtime Racing in the SCCA World Challenge with the NSX in 1996, winning the final two races of the season. In 1997, Acura added Acura Integras to the lower classes, and were successful in taking the championship in both of these classes. Realtime took the touring championship with the Integra again in 1998, and came within a few points of winning it again in 1999 only to lose it in the final race, then coming back to retake the title in 2000.
Although Realtime had abandoned the NSX program in 1998, the NSXs returned to the top class in 2001. Although the NSX squad suffered mechanical woes and were unable to take the title, the Integras of the touring class once again took the teams championship. By 2002, Acura replaced the aged Integra with the new Acura RSX in the final races of the season, scoring good finishes in their debut. At the same time, Acura finally retired the NSXs from the top GT class. The RSXs would later be joined by new Acura TSXs in 2004. Realtime continues to campaign the RSX and TSX in the SCCA Speed World Challenge. Acura also currently races RSXs and TSXs in the Grand American Road Racing Association
Grand-Am Road Racing or Grand-Am was an auto racing sanctioning body that was established in 1999 to organize road racing competitions in North America. Its primary focus was the Rolex Sports Car Series, an Endurance racing (motorsport), endurance ...
's KONI Challenge Series for touring cars.
At the Detroit Auto Show in 2006, Acura announced their plans to enter the American Le Mans Series
The American Le Mans Series (ALMS) was a sports car racing series based in the United States and Canada. It consisted of a series of Endurance racing (motorsport), endurance and sprint races, and was created in the spirit of the 24 Hours of Le M ...
with multiple teams of Le Mans prototype
A Le Mans Prototype (LMP) is a type of sports prototype race car used in various races and championships, including the 24 Hours of Le Mans, FIA World Endurance Championship, IMSA SportsCar Championship, European Le Mans Series, and Asian Le M ...
s in the LMP2 class starting in 2007 season. The cars would be purchased chassis from existing manufacturers, but use American-built Acura V8s (a first for Acura and Honda). Acura also announced their initiative to take the cars to the 24 Hours of Le Mans
The 24 Hours of Le Mans () is an endurance-focused Sports car racing, sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with ...
in 2008 and eventually move to the superior LMP1 class with cars built by Acura themselves in 2009. Later in 2006, Acura announced that the three factory teams would be Andretti Green Racing, Fernández Racing, and Highcroft Racing, and that the chassis would be built by Lola Cars of the UK and Courage Compétition of France.
The three Acura-powered prototypes debuted at the 2007 12 Hours of Sebring, which was the opening round of the ALMS season, and were successful in their debut. Andretti Green's Acura took second place overall and first in the LMP2 class, while Fernández Racing took third overall, and Highcroft sixth, beating a series of established Porsche
Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in luxury, high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Th ...
teams in their class. At the same time, Acura began development of their own chassis by heavily modifying their purchased Courage chassis. The cars now have been so radically changed from their original orientation that they are now named Acura ARX-01a. Acura will introduce evolved B-spec cars in the 2008 season, with Gil de Ferran launching a fourth Acura team in the ALMS.
In 2009, Acura produced its first LMP1 car, the Acura ARX-02a.
In 2010, Honda rebadged all Acura prototypes as Honda Performance Development (HPD) cars, and announced that all future prototypes (such as the HPD ARX-03) would be constructed under the HPD name.
Acura did not participate in motorsports again until 2013, where two Acura ILXs were unofficially entered in the 25 Hours of Thunderhill by Honda R&D Americas designers and engineers (Team Honda Research West). The car would retire from the race due to engine problems.
The Acura ILXs returned to Thunderhill for the 2014 25-hour race. This time the car won its class and finished 8th overall. At the 2016 New York International Auto Show
The New York International Auto Show is an annual auto show that is held in Manhattan, New York City in late March or early April. It is held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes ...
, Acura announced the GT3 version of the NSX, which began competition in 2017 with factory support in both WeatherTech SportsCar Championship
The IMSA SportsCar Championship, currently known as the IMSA WeatherTech SportsCar Championship under sponsorship, is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (I ...
's GTD class and Pirelli World Challenge GT class, the latter replacing the Acura TLX. The car competes under Honda branding outside North America.
Racecars
Marketing
The Acura logo, introduced in 1990 for the 1991 model year, is, according to Honda, a caliper — a design tool used for measuring that can also be interpreted as a skewed "H" (for Honda) or a stylised "A" (for Acura). The logo that was originally authorized without approval by Soichiro Honda did not contain the small horizontal bar joining the two vertical pillars—thus, it did not form the letter "H". Soichiro Honda ordered the 5,000 badges already produced to be destroyed, including prying off the emblems applied to 309 cars already (US-spec Integra, Legend, and NSX models).
Acura's current marketing slogan is "Precision Crafted Performance." Recent models include Technology, Advance, Type-S, SH-AWD and A-Spec trim levels. Technology and Advance models typically come with the latest hi-tech features such as keyless start and a blind spot information system. Type-S and SH-AWD models are performance-oriented, with a substantial increase in horsepower compared to the lower trim levels. Some models, such as the TL, also combine trim levels (i.e. "SH-AWD with Advance").
Acura began an association with Marvel Entertainment
Marvel Entertainment, LLC (formerly Marvel Entertainment, Inc. and Marvel Enterprises, Inc.) was an American entertainment company founded in June 1998 and based in New York City, formed by the merger of #Marvel Entertainment Group, Marvel Ente ...
in 2010, upon release of the film '' Iron Man 2'', which featured a ZDX after the ending credits. On April 20, 2011, Acura and Marvel announced a promotional campaign, making Acura the official brand of Marvel's fictional S.H.I.E.L.D. organization. Soon thereafter, several Acura models—such as the MDX, ZDX, RL, and TL—appeared in the films ''Thor
Thor (from ) is a prominent list of thunder gods, god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred g ...
'' and '' Captain America: The First Avenger''. In the 2012 film, '' The Avengers'', Iron Man
Iron Man is a superhero appearing in American comic books published by Marvel Comics. Co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, the character first appearan ...
(played by Robert Downey Jr.) drove an exotic sportscar by Acura, made specifically for the film, rather than the Audi R8 he previously drove. It was rumored that the car spotted during filming was a concept for the second generation NSX, however, a different-looking 2012 Acura NSX Concept was unveiled at the North American International Auto Show
The Detroit Auto Show, formerly known as the North American International Auto Show (NAIAS), is an annual auto show held in Detroit, Michigan. Hosted at Huntington Place (formerly Cobo Center) since 1965, it is among the largest auto shows in ...
, on 9 January 2012.
From 1995 to 2007, Acura sponsored two WTA Tour
The WTA Tour (also known as the Hologic WTA Tour for sponsorship reasons) is a worldwide top-tier tennis tour for women and organized by the Women's Tennis Association. The second-tier tour is the WTA 125 series, and third-tier is the ITF Wome ...
tennis tournaments, both named the Acura Classic.
In 2012, Acura was the presenting sponsor and official vehicle of the Sundance Film Festival
The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023.
The festival has acted ...
.
Acura also has a 'Mobility Program' that ensures drivers who are disabled are safe in their vehicles. The program offers cash reimbursement towards the cost of adaptive equipment for disabled drivers.
Acura was the official shirt sponsor of the Columbus Crew
The Columbus Crew are an American professional soccer club based in Columbus, Ohio. The club competes in Major League Soccer (MLS) as a member of the Eastern Conference (MLS), Eastern Conference. The team began play in 1996 as one of the 10 cha ...
from 2017 to 2020.
Current models
* 2000–present MDX (mid-size crossover SUV
A crossover, crossover SUV, or crossover utility vehicle (CUV) is a type of automobile with an increased ride height that is built on unibody chassis construction shared with passenger cars, as opposed to traditional sport utility vehicles ( ...
)
* 2006–present RDX
RDX (Research Department Explosive or Royal Demolition Explosive) or hexogen, among other names, is an organic compound with the formula (CH2N2O2)3. It is white, odorless, and tasteless, widely used as an explosive. Chemically, it is classified ...
(compact crossover SUV)
* 2025–present ADX (compact crossover SUV)
* 2009–2013, 2024–present ZDX (mid-size electric crossover SUV
A crossover, crossover SUV, or crossover utility vehicle (CUV) is a type of automobile with an increased ride height that is built on unibody chassis construction shared with passenger cars, as opposed to traditional sport utility vehicles ( ...
)
* 1985–2001, 2022–present Integra (compact liftback
A liftback is a variation of a hatchback car body style, with a more gently sloping roofline, roughly between 45 and 10 degrees, whereas traditional or archetypal hatchback designs tend to use a 45 degree to near vertical slope on the top-hinged ...
sedan, replaces ILX)
* 2014–present TLX ( Executive sedan, replaces TL and TSX)
Discontinued models
* 2014–2020 RLX (Mid-size
Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term and a part of the D-segment in t ...
luxury executive sedan, replaces RL)
* 2005–2011 CSX
CSX Transportation , known colloquially as simply CSX, is a Railroad classes, Class I freight railroad company operating in the Eastern United States and the Canadian provinces of Ontario and Quebec. Operating about 21,000 route miles () of trac ...
(compact
Compact as used in politics may refer broadly to a pact or treaty; in more specific cases it may refer to:
* Interstate compact, a type of agreement used by U.S. states
* Blood compact, an ancient ritual of the Philippines
* Compact government, a t ...
sedan, replacement for the EL; only available in Canada, replaced by the ILX)
* 2003–2014 TSX (compact
Compact as used in politics may refer broadly to a pact or treaty; in more specific cases it may refer to:
* Interstate compact, a type of agreement used by U.S. states
* Blood compact, an ancient ritual of the Philippines
* Compact government, a t ...
sports sedan, sport wagon, replaced by the TLX)
* 2002–2006 RSX (sports coupe
A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors.
The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...
, replacement for third generation Integra, replaced by the TSX)
* 1997–2005 EL (compact
Compact as used in politics may refer broadly to a pact or treaty; in more specific cases it may refer to:
* Interstate compact, a type of agreement used by U.S. states
* Blood compact, an ancient ritual of the Philippines
* Compact government, a t ...
sedan, replaced Integra sedan; only available in Canada, replaced by the CSX
CSX Transportation , known colloquially as simply CSX, is a Railroad classes, Class I freight railroad company operating in the Eastern United States and the Canadian provinces of Ontario and Quebec. Operating about 21,000 route miles () of trac ...
)
* 1997–1999, 2001–2003 CL (luxury coupe, discontinued after 2003 model year)
* 1996–2014 TL (mid-size
Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term and a part of the D-segment in t ...
sports sedan, replaced by the TLX)
* 1996–2012 RL (full-size
Full-size car—also known as large car—is a vehicle size class which originated in the United States and is used for cars larger than mid-size cars. It is the largest size class for cars. In the United Kingdom, this class is referred to as ...
sedan, discontinued after 2012 model year, replaced by the RLX)
* 1996–1999 SLX ( SUV, rebadged Isuzu Trooper, replaced by the MDX; only available in the United States)
* 1992–1994 Vigor (mid-sized sedan, replaced by the TL)
* 1985–1995 Legend
A legend is a genre of folklore that consists of a narrative featuring human actions, believed or perceived to have taken place in human history. Narratives in this genre may demonstrate human values, and possess certain qualities that give the ...
(luxury sedan and coupe, renamed RL for 1996 model year)
* 1991–2005, 2017–2022 NSX ( Exotic sports car
A sports car is a type of automobile that is designed with an emphasis on dynamic performance, such as Automobile handling, handling, acceleration, top speed, the thrill of driving, and Auto racing, racing capability. Sports cars originated in ...
)
* 2013–2022 ILX ( Compact executive sedan, successor to the CSX and IntegraAcura ILX Compact Sedan Headed for 2012 Detroit Auto Show, Based on Civic Platform
-- Car & Driver (Received December 12, 2011))
* 2017–2022
CDX (sub-compact Luxury CUV, only available in China)
US sales
See also
*
Honda
commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan.
Founded in October 1946 by Soichiro Honda, Honda has bee ...
References
External links
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{{Authority control
Honda
Car brands
Car manufacturers of Japan
Luxury motor vehicle manufacturers
Vehicle manufacturing companies established in 1986
Japanese brands