Activision Blizzard Worker Organization
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ABK Workers Alliance (ABK standing for "
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
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Blizzard A blizzard is a severe Winter storm, snowstorm characterized by strong sustained winds and low visibility, lasting for a prolonged period of time—typically at least three or four hours. A ground blizzard is a weather condition where snow th ...
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King King is a royal title given to a male monarch. A king is an Absolute monarchy, absolute monarch if he holds unrestricted Government, governmental power or exercises full sovereignty over a nation. Conversely, he is a Constitutional monarchy, ...
") is a group of organized workers from video game company
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2 ...
. Formed in response to a July 2021 state lawsuit against the company for harassment and discriminatory work practices, the worker advocacy group A Better ABK organized walkouts and demonstrations against the company's policy and practices. The
quality assurance Quality assurance (QA) is the term used in both manufacturing and service industries to describe the systematic efforts taken to assure that the product(s) delivered to customer(s) meet with the contractual and other agreed upon performance, design ...
workers of subsidiary
Raven Software Raven Software Corporation (trade name: Raven; formerly Raven Software, Inc.) is an American video game developer based in Middleton, Wisconsin, and part of Activision. Founded in May 1990 by brothers Brian and Steve Raffel, the company is most ...
went on
strike Strike may refer to: People *Strike (surname) * Hobart Huson, author of several drug related books Physical confrontation or removal *Strike (attack), attack with an inanimate object or a part of the human body intended to cause harm * Airstrike, ...
in December after part of the team was fired. The striking workers announced their union as the Game Workers Alliance in late January 2022 and offered to end the strike pending their union's recognition.


Background

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
's
Department of Fair Employment and Housing The California Civil Rights Department (CRD), formerly known as the Department of Fair Employment and Housing (DFEH), is an agency of California state government charged with the protection of residents from employment, housing and public accom ...
sued
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2 ...
in July 2021 with claims of having fostered a
toxic Toxicity is the degree to which a chemical substance or a particular mixture of substances can damage an organism. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a subst ...
"frat boy" work culture in which women were routinely subject to harassment and discrimination. The company's dismissive response upset employees, who sought to see the company's workplace issues addressed. Activision Blizzard, worth $65 billion, employs about 10,000 people. A Better ABK, a worker advocacy group, formed in response to the allegations to push for company change.


History

A Better ABK organized two walkouts at Activision Blizzard in 2021 in response to the sexual harassment case against the company. In July, the group organized a "Walkout for Equality" for specific internal policy changes on topics including arbitration, diversity, and recruitment. Another walkout in November followed a report in ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' that CEO
Bobby Kotick Robert A. Kotick (born 1963) is an American businessman who served as the chief executive officer (CEO) of Activision Blizzard and its predecessor, Activision, from 1991 to 2023. He became the CEO of Activision through a hostile takeover during ...
had known and not acted on harassment and abuse claims. Over 100 employees demonstrated outside Blizzard's headquarters and 1,700 workers signed a petition for Kotick's resignation. During the same period, the ABK Workers Alliance took several public actions. The group listed four demands: ending forced arbitration, more inclusive hiring protocol, increased compensation policy transparency, and an audit of the company's internal policies by a neutral third party. The Alliance objected to Kotick's choice of legal counsel to audit the company's workplace and in September, filed a unfair labor practice suit with the
National Labor Relations Board The National Labor Relations Board (NLRB) is an Independent agencies of the United States government, independent agency of the federal government of the United States that enforces United States labor law, U.S. labor law in relation to collect ...
for what the group described as intimidation and coersion to prevent their discussion of wage disparity and forced arbitration policy. As part of a series of changes announced in response to the sexual harassment lawsuit, the company agreed to waive forced arbitration in cases about sexual harassment and discrimination. Their demand met, the alliance celebrated. In the time after ''The Wall Street Journal'' report on the CEO, one of the Alliance's main organizers, senior test analyst Jessica Gonzalez, left the company for personal reasons. In early December 2021, a subsidiary of Activision Blizzard based in Wisconsin that supports the ''
Call of Duty ''Call of Duty'' is a first-person shooter military video game series and media franchise published by Activision, starting in 2003. The games were first developed by Infinity Ward, then by Treyarch and Sledgehammer Games. Several spin-of ...
'' series,
Raven Software Raven Software Corporation (trade name: Raven; formerly Raven Software, Inc.) is an American video game developer based in Middleton, Wisconsin, and part of Activision. Founded in May 1990 by brothers Brian and Steve Raffel, the company is most ...
, fired 12
quality assurance Quality assurance (QA) is the term used in both manufacturing and service industries to describe the systematic efforts taken to assure that the product(s) delivered to customer(s) meet with the contractual and other agreed upon performance, design ...
workers—about a third of the team. The employees had just completed a five-week, end-of-year " crunch" overtime period and the team had been promised pay restructuring for higher salaries. The team and other workers walked out in response. Later in the week, a group, as the ABK Workers Alliance, formally announced that the multi-day walkout had become an open-ended
strike action Strike action, also called labor strike, labour strike in British English, or simply strike, is a work stoppage caused by the mass refusal of employees to Working class, work. A strike usually takes place in response to employee grievances. Str ...
, and they were both raising funds for a
strike fund Strike pay is a payment made by a trade union to workers who are on strike to help in meeting their basic needs while on strike, often out of a special reserve known as a ''strike fund''. Union workers reason that the availability of strike pay in ...
and beginning a union drive. Ultimately, 20 quality assurance workers and 60 other staff participated in the strike, from Raven's 300 total. Since the group was not unionized, the strike did not have union protections. Forgoing salaries during the work stoppage, the group's strike fund sought to offset the workers' lost wages. The fund surpassed $350,000 by early January 2022. The
Communication Workers of America The Communications Workers of America (CWA) is the largest communications and media trade union, labor union in the United States, representing about 700,000 members in both the private and public sectors (also in Canada and Puerto Rico). The unio ...
aided the organizing workers, who began signing union cards. The quality assurance workers announced their intent to unionize with the Communication Workers of America's
Campaign to Organize Digital Employees The Campaign to Organize Digital Employees or CODE-CWA is a project launched by the Communications Workers of America to unionize tech and video game workers in January 2020. It sprung out of conversations with Game Workers Unite (GWU) and empl ...
as the Game Workers Alliance in late January 2022. They offered to end the strike, contingent upon the company recognizing the union. The Alliance wants more realistic development timelines, less crunch time, more transparency from management, more career development opportunities, and more empowerment of underrepresented voices. Activision Blizzard denied their request to voluntarily recognize the union. During the ABK Workers Alliance's organizing efforts,
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
announced that it would be acquiring the company for 70 billion. The organized workers said that their goals of workplace improvements and securing employee rights remained unchanged. As Activision Blizzard sought to settle its sexual harassment lawsuit with the
Equal Employment Opportunity Commission The U.S. Equal Employment Opportunity Commission (EEOC) is a federal agency that was established via the Civil Rights Act of 1964 to administer and enforce civil rights laws against workplace discrimination. The EEOC investigates discrimination ...
, the CWA objected on behalf of an employee affected by harassment and retaliation, seeking a fairness hearing.


Unionization


See also

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Unionization in the tech sector A tech union is a trade union for tech workers typically employed in high tech or information and communications technology sectors. Due to the evolving nature of technology and work, different government agencies have conflicting definitions for w ...
*
Game Workers Unite Game Workers Unite is a worker-run, labor rights group seeking to organize the video game industry. Founded during events surrounding the March 2018 Game Developers Conference, the flat organization has grown to over a thousand members across ...


References


Further reading

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External links


Game Workers Alliance (official)
{{Portal bar, California, Organized labor, Video games Video game trade unions Activision Blizzard Trade unions in the United States
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2 ...